Friday marked an emotional night for the avid viewers of iconic Mzansi Magic telenovela Isibaya. The daily drama television series, which aired eight seasons from March 18th in 2013, rolled its final credits on Friday, April 2nd, 2021. The show’s cast, present and past, joined its saddened viewers, crew, producers and channel in wrapping one hell of an epic run.
The likes of Nomzamo Mbatha and Jessica Nkosi joined fans in bidding farewell to one of the greatest television series in South African television history. Mbatha’s career, now in Hollywood, had its start on the Bomb Productions telenovela, which then became a soapie.
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“It harnessed my gift and will forever be remembered for changing the discourse of television performance and cinematic splendor…”, she wrote on her Twitter
Fare Thee well to #Isibaya … an escapism that offered a mirror which reflected not only the times, but ourselves. It harnessed my gift and will forever be remembered for changing the discourse of television Performance and cinematic splendor. Thank you BOMB Productions ✨ pic.twitter.com/VBru4YXclF
— Nomzamo Mbatha (@NomzamoMbatha) April 2, 2021
And that it did.
Following its triumphant debut in 2013, Isibaya went on to become the highest rated programme not only on Mzansi Magic, but also across the DStv world of content.
With a brilliant ensemble, tight writing and stunning quality, Isibaya also became a culture phenomenon. It would trend at #1 almost every night, kicking off a new era of black storytelling while cultivating a culture of active online conversations around local TV shows.
Although the latter days of the show became shadows of its former self, Isibaya definitely outsold. An era!