Now that e.TV has announced the ending of ‘Rhythm City’ after a decade on air, they are setting their eyes on the future. And they’ve got something to work with, now that their recently commissioned ‘Durban Gen’, has reached 2 million viewers.
The Stained Glass produced medical drama, which premiered on Monday, 5 October, has continued to cultivate a gradual climb in ratings since its landing.
The story of Durban Gen is set in the heart of Newlands East, a township in Durban, where the most prominent and recognizable academic public hospital Durban General is found. We follow the life of the main protagonist Mbali Mthethwa, a newly qualified doctor who moves to the big city, away from her fiancé and the small town they grew up in, to serve her final year of community service at Durban General Hospital.
“Our increase in viewership speaks to a powerful combination of credible narrations, exceptional talent, and continuous marketing efforts,” says Helga Palmer, Head of Local Productions, e.tv.
“We are proud of the viewership that Durban Gen has garnered to date. Congratulations to our partners Stained Glass TV and all our favourite Durban Gen stars for the outstanding work and effort put towards delivering a show that continues to make a significant contribution to KZN and the South African entertainment industry as a whole. A heartfelt thank you and our deepest appreciation to all e.tv viewers who have made this milestone possible,” concludes Palmer.
Durban Gen airs on eTV, Monday to Friday at 18:30.