Boity Launches Her First Fragrance

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The Lockdown has not stopped Boity from closing new deals and adding to her ever-growing business portfolio.

Turns out the 30-year-old multi-hyphenate media personality has been working on the launching of her first luxury signature scent, which will be available for purchase September 11th.

Boity has partnered with Halo Heritage to introduce Boity Pink Saphire, “a scent fit for a powerful, African Queen. A first-of-its-kind Eau du Parfum experience.” The rapper thrilled fans with the announcement on her social media platforms on Friday, where she shared a dreamy promo for her new offering.

For their first official product launch, Halo Heritage partners with Boity to start something new in the local beauty sphere

The perfume is being described as an ‘ode to powerful, modern, African queens’, making Boity most fitting in her role as partner and muse.

“When I met Boity for the first time and hugged her, her energy and essence felt ‘pink’, like the colour of love”, explains Inge Peacock, CEO of Halo Heritage. “Pink Sapphire embodies her bubbly and joyous personality — she’s elegant yet approachable, down-to-earth but sophisticated”, she said.

 

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