Sho Madjozi, Nasty C and More Take Over Spotify for Youth Month

We are celebrating black greatness right now.

Published

on

The black experience and the political injustices that attend to it floats at the top of global consciousness right now. And it’s good seeing various brands and businesses finally joining the conversation, especially because we give them our coins.

With the music industry shaking things up a little, Spotify is playing their part. The global music streaming platform has announced how they will be using the power of its platform to amplify the brilliant voices and contributions of the black community.

In honour of Black Music Month, Spotify is globally celebrating Black artists, creatives and activists of today and yesterday with a series of new playlists, guest-curated playlist takeovers, podcast playlists and more.

To kick off, the new and improved Black to the Future playlist will feature and support sensational black artists from all around the world including South Africa’s very own,  Sho Madjozi and Nasty C who, in honour of Youth Month, will take over the playlist this month. Sho Madjozi’s playlist takeover kicked off this week, where she exquisitely captured Afrofuturism – in all its wild otherworldly musical dimensions.

Nasty C’s takeover will go live next week.

To highlight the importance of Juneteenth, Spotify’s flagship playlist, “New Music Friday” will exclusively feature black artists this Friday, June 19th throughout June 26th. Additionally, Spotify’s New Music Friday billboards in Time Square will be dedicated only to black artists that day and will feature Nigeria’s refreshingly raw stars  Rema and Cruel Santino. Pictures of the Time Square billboards to be shared once live.

Spotify rolls out Black Music Month Initiatives ft. Juneteenth celebrations, playlist takeovers, and more

In honour of Black Music Month, Spotify is globally celebrating Black artists, creatives and activists of today and yesterday with a series of new playlists, guest-curated playlist takeovers, podcast playlists and more.

With 286 million users globally, Spotify will use the power of its platform to amplify the brilliant voices and contributions of the Black community, which have continuously defined generations and influenced society. Spotify is elevating this content to celebrate the individuals who gifted us with their talents and to encourage people everywhere to listen and learn from them.

The new and improved Black to the Future playlist will feature and support sensational black artists from all around the world including South Africa’s very own,  Sho Madjozi and Nasty C who, in honour of Youth Month, will take over the playlist this month.

Sho Madjozi’s playlist takeover kicked off this week, where she exquisitely captured Afrofuturism – in all its wild otherworldly musical dimensions. Stay tuned for Nasty C’s takeover, set to go live next week.

    • Father’s Day: Spotify launched its KING playlist celebrating black men and their roles as fathers. Kirk Franklin will be taking over the playlist and is featured on the cover.
    • Throwback Thursday: Each week this month, Spotify is highlighting black music across genres and throughout the decades from the 1950s to now.
    • Black History Salute: Spotify is honouring the lives of black music legends lost this year including Bill Withers and Little Richard, who will be featured on the playlist cover.
    • Playlist Takeovers: Black Music Month will include influential playlist takeovers featuring a deep well of notable black curators, celebrities, creatives and more:
    • Tracee Ellis Ross kicked off the month curating Black Girl Magic with Gabrielle Union-Wade taking over to round out the month.

Discover New Music, Exclusive Interviews and Album Reviews on QuenchSA.com!

Leave a Reply

Your email address will not be published.

Popular

Exit mobile version