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AKA Claims to Have Not Seen a Cent in Reebok Sneaker Range

“Not one cent.”

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AKA
Photo Credit: AKA/Instagram

#ReebokMustFall trended on Thursday after AKA made damning claims about not being paid for his creative contributions to the ‘SNEAKA’ sneaker campaign with sportswear brand, Reebok.

The Fela in Versace rapper’s fans reacted to the revelation with shock and disbelief.

Expressing his ire, one fan even shared a video of him shredding his fresh pair of Reebok kicks with a pair of scissors.

It’s certainly odd that at his level, as one of the country’s biggest acts, he’d find himself in such a position.

The rapper shocked fans when he revealed that following after his monthly retainer for ambassadorship had ended with the brand, he did enjoy  further coin for his collaboration for the range of sneakers, which were released as part of the SNEAKA campaign.

AKA alleged that once the initial merchandise ambassadorship deal had lapsed, the rest of his work with the brand continued in a different, less lucrative form. He says after Reebok had decided to to end the deal due to a change in their marketing focus, he was offered to be paid in free clothing merch.

RELATED: EVERYTHING WE KNOW ABOUT AKA’S NEW APP, AKA TV 

He said yes because “I had no choice … it was always a dream of mine to have my own sneaker. I guess that’s why I took a shitty deal in exchange for doing something for the culture.”

AKA went on to say he wouldn’t be releasing anymore of the sneakers as they have refused to give him “any sort of payment or royalty.”

Reebok has yet to engage the matter publicly, but it’s likely there’s more in the legal detail we are still not aware of in terms of how their contractual deal was structured.

Either way, the 32 year old will be looking for more returns from his freshly launched app, AKA TV. The app, which first surfaced on main app stores on Friday for a monthly subscription of R49.00, aims to give fans further access into the rapper’s personal and professional lives.

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Hip Hop

WATCH: The Visuals for K.O’s Lucky Star Have Landed

The rapper pushes the envelope again.

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K.O

The year is drawing to a close, and the land’s top musos are unleashing their offers for the summer. K.O on Tuesday lavished her fans with visuals for her freshest single, ‘Lucky Star’.

Mr Cashtime debuted the music video at midnight and threw a watch party for an interactive experience around it. Known for maintaining a consistently conceptual style of storytelling in his videos, the Ted Magerman and Dale Fortune directed video stays on brand.

The video sees K.O being shown around the city by his lovely companion from a lovely view overlooking the city to jet skis, they end the night with a brass band performing the hit single.

ALSO READ OUR EXCLUSIVE K.O INTERVIEW 

Fans will also enjoy a welcomed surprise appearance by former Teargas member, Maezeedoesit.

“Coming out of the current worldwide pandemic, we all need to do the best we can to reach for the stars by living our lives to the fullest since it is now more clear than ever that tomorrow is not promised. Pushing the envelope in every aspect of one’s life/hustle. The opening line of the hook “siyaphezulu” which simply translates as “we are going up” is an umbrella tag line that literally speaks to exactly that. This is the perfect theme song for self-starters out there whose inner voice serve as their biggest motivation and number cheerleader hence the play on sports and combat in the lyrics,”  said the rapper in a press statement.

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Hip Hop

LISTEN: AKA Drops New Single with Sho Madjozi and Flvme

Bhovamania season loads.

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AKA Casino
Photo Credit: Instagram/AKA

AKA is back with a brand new banger. On Thursday midnight, the rapper premiered Casino, the latest single from his forthcoming BHOVAMANIA album.

The track features guest verses by Sho Madjozi and Flame, whose contributions help Supamega to mark a splashy return to the charts with what promises to be a blockbuster hit.

The song’s announcement on Thursday trounced the frenzy that shook the socials, as the promotional campaign featured DJ Fresh and 947 teasing the track with fun threats of leaking it. The chatter led the release to shoot to the top of the trends on Twitter.

SA HIP HOP NEWS: THE MOST ANTICIPATED ALBUMS OF 2020

Casino is the 4th single from the looming project, which is slated for release on November 4th.

Entitled BHOVAMANIA as a play on his Bhova moniker, the album has already spawned such songs as Python with Moozlie and Don Design, Monuments, Energy with Gemini Major, as well as Cross My Heart.

The album will be AKA’s first studio album and full body of work since 2017’s Touch My Blood. Already available for pre-order, the album is will also be the rapper’s 4th.

With the looming release, we will soon be reflecting on the year that was for SA Hip Hop. Earlier this year, we polled you on which Hip Hop album is most anticipated in your books. Now that Cassper Nyovest has shaken the charts with AMN, and Nasty C with Zulu Man With Some Power, the conversation is about to go there.

Most anticipated South Africans Hip Hop albums in 2020

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Hip Hop

Shane Eagles Shakes Twitter With his Boner

Move over Tyga.

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Shane Eagle

He typically maintains a low profile, but fans are now just finding out that Shane Eagle knows how to get a little nasty from time to time. The rapper left very little to the imagination when on Wednesday he shared a photo of him showing off his print.

Unprovoked, Topless Eagle shared a black and white selfie with him holding his phallus through shorts. Doing what it was deployed to do, the photo has since sparked a frenzy on the Twitter.

And while reactions to the post have ranged from thirsty Oohs and shocked ‘what the hell’s’, there’s no doubt that Shane knows exactly what he’s up to.

It’s been days since American rapper Tyga launched his OnlyFans and shared a nude, bringing about the kind of clout he hasn’t seen since leaving Kylie Jenner. The year is 2020, and the rappers are switching things up.

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