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80’s Legend PUMA RIDER Is Back With A Playful Splash

PUMA brings back some of that 80’s swag with splashes of bright colour to the modern aesthetic on their iconic PUMA Riders

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Sneakers News South Africa
Photo Credit: Supplied

In the latest sneaker news, PUMA’s legendary 80’s running shoe, the Fast Rider has made a return to make a vibrant, playful splash on the streets.

The iconic retro style – which once brought the fun of running to the streets – has been revamped to launch the FUTURE RIDER OG and STYLE RIDER OG as the next generation of playful, casual-cool street style.

Commemorating Germany’s first-ever jogging shoe

As part of the first drop, PUMA will bring back the FAST RIDER OG to celebrate the iconic running shoe from the 1980s, that kicked off a new era as Germany’s first “jogging” shoe 40 years ago.

In the 80s, more and more people picked up running to become fit – or simply for fun – and took the sports from the track to the street.

MORE SNEAKER NEWS: THE PUMA X SUE TSAI COLLECTION HAS ARRIVED

To cater to the needs of those asphalt joggers, PUMA developed the state-of-the-art Federbein technology, which imitated the suspension of cars, for enhanced shock absorption and comfort.

Needless to say that the upcoming FAST RIDER OG features the shock-absorbing Federbein outsole with a RIDERFOAM midsole for high rebound.

Revamped for the next Generation Casual-Cool Streetstyle

For the FUTURE RIDER OG and STYLE RIDER OG, PUMA has merged the best of the past and the future: future silhouettes, newly developed RIDERFOAM for extra comfort, bold materials and playful 80s colour blocking.

The FUTURE RIDER OG comes in the 80s contemporary yellow/blue colourway, with nylon upper and overlays in suede. Inspired by the original “Federbein”, the FUTURE RIDER OG features a subtle corrugated outsole and TPU heel stabilizer for more steadiness.

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The STYLE RIDER OG showcases new materials with breathable mesh and overlays in suede, a bulky midsole plus the new shock-absorbing RIDERFOAM for high rebound and the subtle corrugated outsole for a reduced look.

The FAST RIDER OG (R1499), the FUTURE RIDER OG (R1599) and the STYLE RIDER OG (R1899) are dropping at PUMA Select stores from 26 October 2019.

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Music

Costa Titch x Dee Koala Drop Visuals for We Deserve Bettr

Costa Titch drops another smash!

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Costa Titch & Dee Koala

Costa Titch’s wave has been on the rise ever since he hit the music scene. The dancer-turned rapper has been dishing out hit after hit since his transition to music. It is no surprise that the next generation of rising South African hip-hop stars have disrupted the game.

Costa Titch and Dee Koala recently dropped an epic summer banger, complete with an explosive music video that captures youth spirit culture cues in vibrant, multi-colour. Called We Deserve Bettr, the track sees both artists collaborate to create an electrifying chemistry. Costa and Dee’s collaboration is natural, fiery and displays a maturity to their craft in terms of delivery and narrative.

Costa Titch

Both artists are also talented songwriters. Rapping about credit scores that just aren’t good enough, and a grandmother who can never retire, the lyrics evocatively capture the urgency of South Africa’s next generation. They highlight the reality of having to deal with an uncertain future while hustling as entrepreneurs in a changing non-linear world, making bank and building a legacy.

Dee Koala

The music video for We Deserve Bettr, meanwhile, is a roller coaster of raw authentic performances: neon-lit dancers create a kaleidoscope of energy in edgy South African street fashion (showcased by emerging designers like Cultish, Ts & Cs, Deuce Online, Cuffed Boys Club, Malea Garments, 16 Forces, House of Ascid and Furrg) along with influential creatives expressing themselves and their goals, their need to own their worth and define their own future.

The video debuted on Friday, 25 September on www.bettr.app. The Bettr website compresses the video to be data-light and can be downloaded for free, post joining the community.

In the spirit of Gen-Z community and social awareness, watching the video empowers people: royalties of the track are going directly to good causes such as personal financial education to be incorporated into schools and universities.

Check it out and tell us what you think of the song as well as the music video.

Discover New Music, Exclusive Interviews and Album Reviews on QuenchSA.com!

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Fresh Releases

Azana Debuts Her First Project INGOMA

Azana dropped her debut album INGOMA this past weekend

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Azana

In new music, Azana released her debut album INGOMA this past weekend, securing the number #1 spot in the country on Apple Music’s Pop Chart, and charted across all genres on Apple Music Top 100 in South Africa, eSwatini and Botswana.

Azana’s INGOMA also features on notable playlists such as Africa Rising, Mzansi Soul, Mzansi House and Mzansi Hits on Apple Music and on Made in South Africa, Oya Dance, House Nation, Phenomenal Woman, New Music Friday and African Heat on Spotify.

“The response since the release of the full project has been phenomenal. It’s great to see all the work put into it paying off and having to see people appreciating the music,” shares Azana.

With INGOMA, the Chesterville, Durban musician moves to the beat of her own as she wades through Neo-Soul, Afro-Pop and House with ease. 2020 saw “Your Love” and “Ngize Ngifike” cast the initial spell that brought Mzansi to its knees, each song climbing the ranks in charts and cherished music collections.

INGOMA begins with the prayer-like “Okhokho” on which she draws her ancestors ever nearer, the genre-bending “Egoli” tells the story of her journey to Johannesburg to fulfil her destiny, while “Bafazi” reminds the women of this world of their innate power.

Azana

With isiZulu lyrics that speak to love and loss as well as ambition and might, Azana’s is a voice that echoes through the lives of African women of all forms – both women of cities and women of soil feel her presence in their lives, while her deeply melanated skin and ever-changing style challenge colourism and nullify dated standards of beauty. Proudly proclaiming “I Am Queen”, Azana’s riches lie within; intangible and unending.

Largely influenced by black musicians both past and present with a penchant for activism, pride and intuitive songwriting, Azana’s standout release with Sun El-Musician entitled “Uhuru” is evident of this. Released on Mandela Day, you can now watch the Uhuru music video on YouTube here:

Discover New Music, Exclusive Interviews and Album Reviews on QuenchSA.com!

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Fresh Releases

Tiwa Savage Drops New Single ‘Dangerous Love’

Tiwa Savage drops new Afrobeats joint!

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Tiwa Savage

Nigerian-born singer, songwriter and fashion icon Tiwa Savage – widely regarded as the ‘Queen of Afrobeats’ – releases her brand new single,“Dangerous Love,” via Motown Records. The song is the first official single taken from her long-awaited fourth studio album ‘CELIA’, aptly named after her mother. 

Produced by Cracker Mallo and recorded in Tiwa’s home city of Lagos, Nigeria, “Dangerous Love” is the perfect blend of R&B and Afrobeats. With a powerful, enchanting chorus and silky ‘afro’ beat throughout, the mid-tempo record is a representation of Tiwa’s musical growth and preview to her upcoming project.

“Dangerous Love is such a vibe! It’s a song that is basically about a girl who is dipping in and out of a ‘relationship’ with a guy that really doesn’t deserve her time or attention. She knows that he is bad for her but she gambling with her heart anyway.” Says Tiwa Savage. “I feel like every girl and maybe guys too can relate to this one.

Savage’s fearlessness in combining various genres has paid off, earning her abundance of award wins and recognitions. In 2018 she made history by becoming the first female to win the MTV European Award for ‘Best African Act’. She has since earned four Channel O Music Video Awards nominations, five World Music Award nominations, MTV Africa Music, BET & MOBO Award nominations and many more.

In 2019, Tiwa signed an exclusive recording contract with Universal Records and in September released her first global single titled ’49-99’ under Motown Records. In May, 2020, Tiwa Savage graced the cover of Billboard Magazine’s first issue devoted entirely to Africa alongside Afrobeat superstars Davido and Mr Eazi.

Discover New Music, Exclusive Interviews and Album Reviews on QuenchSA.com!

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