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SA Fashion Week Launches Talent Search

The hunt is on for South Africa’s newest fashion designer

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SAFW
Photo Credit: Supplied/SAFW

SA Fashion Week’s (SAFW) New Talent Search is days away to discovering our country’s most talented future fashion designer.  Established in 1998, this search is an opportunity to secure long-term growth for the designers who enter.

For over two decades, the SA Fashion Week New Talent Search has been revered as South Africa’s most prestigious fashion competition. 

Since its inception, it has launched the careers of many of our country’s most successful designers, some of whom include Black Coffee, David Tlale, MMUSOMAXWELL and more recent, Cindy Mfabe.

RELATED: GALLERY – SAFW 2019 DAY 1 RECAP

It’s a well-established fact that the most challenging period of a designer’s career is between 5-10 years of the growth of their brand. Faced with a diverse range of challenges, and in the face of a rapidly changing industry, this period is considered ‘make or break’.

The SA Fashion Week New Talent Search seeks to find those designers who have already succeeded in achieving certain criteria, the latter which includes locally-based womenswear businesses who supply a minimum of one store (their own, another or online) and have been in business for ten years or less.  Entering this competition provides both the winner, in addition to the finalists, an integral entry into sought-after contact and relationship-building opportunities with media, buyers and new clients.

RELATED: GALLERY – SAFW 2019 DAY 2 RECAP

Designers are selected, by a panel of industry-leaders, on their design talent, ability to follow the brief and their capacity to supply more stores in the future.  The prize is valued at over R60 000-00 and includes representation for a year by The Fashion Agent and the amazing opportunity to show at the SAFW SS21 Collections.

The brief for this year is Shaping the future of Sustainable Fashion.  Open to diverse interpretation, the sustainability of fashion’s future is a vital issue that needs addressing to ensure that the planet is protected for future generations.

Lucilla Booyzen, SAFW Founder and CEO, shared that “This is an incredibly exciting brief, providing a platform for creative curiosity and we encourage the entrants to consider all aspects of sustainability and what that means.” 

RELATED: GALLERY – SAFW DAY 3 RECAP 

She added “There’s no formal definition of sustainable fashion, and sustainability and ethics can apply to many different aspects of a fashion business.  Without doubt, sustainable fashion brands are the future of our industry.”

The brief, process and all entry details can be found on SAFW website.  Registration must take place online before 5pm on the 16 July 2019.  More info HERE

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Fashion

The PUMA X SUE TSAI Collection Is Here

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For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.

RELATED: PUSHA T RUNNING WITH ADIDAS AS HE OPENS UP ABOUT CREATING IN WYOMING 

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.

Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

RELATED: PUMA UNWRAPS THE NEW LQD OPTIC

PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

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Fashion

Fashion Without Borders Coming Back to South Africa

Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent

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Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.

Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.

Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).

“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”

Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.

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