Reliving the 90’s visible running technology boom, Sports brand PUMA is bringing back yet another revolutionary sneaker from the era – the CELL Alien OG.
A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed street style staple.
When PUMA innovated the CELL technology, it was the most durable and resilient cushioning
technologies of the day. Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning.
When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.
Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking colour mix, and super-fresh design. The silhouette remains true to the original colourway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole.
After relaunching OG colourways in the first pack, modern iterations of iconic silhouette
will continue to drop throughout the year. The CELL Alien OG launched exclusively with Undefeated on April 25th with the local release hitting
Shelflife stores exclusively on 16 May 2019 for R1999.
The PUMA X SUE TSAI Collection Is Here
For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.
From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.
The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.
The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.
Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.
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PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.
The PUMA RS 9.8 Cosmic Lands
PUMA has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.
The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.
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Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.
The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer
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Fashion Without Borders Coming Back to South Africa
Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent
Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.
Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.
Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).
“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”
Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.