Esprit Launches in South Africa!

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Esprit is launching in South Africa with three intriguing, multi-faceted flavours – Mango with a twist of Chilli, Watermelon and Strawberry with a twist of Lime, and Blueberry and Basil with a twist of Hibiscus.

 

These are exciting and novel flavours that inspire an independent spirit and sassy confidence. The flavours are matched by distinctive packaging, including striking iconography and colours, and a bold campaign statement: “own your flavour”.

“Esprit is part of the global trend towards interestingly flavoured alcoholic drinks. It embraces the individuality of the modern South African consumer, those who knows who they are and exactly what they want,” says Tania Kotze, Esprit Brand Strategy Manager.

This launch allows Esprit to offer those who are unique, self-assured and self-affirming a drink that reflects their unique personalities. Esprit is expected to be in stores by March 2019, so look out for the advertising campaign that’s as interesting and unique as the drink itself.

Visit espritofficial.com to read more about the new delicious flavours!

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