The streets have been craving for the next wave and PUMA came through just in time for the change in seasons. PUMA Women introduces an all-new sneaker dubbed the NOVA for their #DOYOU campaign. They ropped in women from across the world that were bold and unapologetic true to their signature style. Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices.
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Our very own Gqom queen Moonchild Sanelly, adds some much needed local flavour to the brand. Now more than ever, she’ll be hard to miss with her new NOVA kicks coupled with her coulourful blue hair. She broke through the South African music industry rocking her unique ‘future ghetto punk’ sound, making her the perfect #DOYOU fit for NOVA.
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Available in PUMA Black and PUMA White – Pale Pink colourways, NOVA 90’s Bloc drops at PUMA, The Cross Trainer, Superbalist, Side Step, Jack Lemkus, Sportscene, The Office and selected retailers on 1 March 2019, for R1 499.