adidas has introduced a capsule fitness collection designed to support women from sunrise yoga to happy hour HIIT and all the moments in between.
Inspired by adidas’ global network of female athletes, the Statement Collection offers stand-out looks curated for women who take a diverse approach to training and demand performance wear as versatile as they are.
More than 15 complimentary pieces feature in the collection – including bras, tights, jackets, footwear and accessories, which come together to inspire bold training looks from street to studio. Floral camo and geometric prints inspired by Stella McCartney feature dynamic designs and cooling fabrics for maximum style and performance, whatever the workout.
The Statement Collection is built around adidas’ three sports bras “All Me”, “Don’t Rest” and “Stronger For It”. Each is engineered to support a range of different body types and training activities, from low to high intensity.
ALL ME BRA
- Perfect support for smaller cup sizes
- Go-to for comfort & freedom of movement
- Different strap styles and removable padding to keep athletes covered and dry
DON’T REST BRA
- Mid-level compression supports up to C cup bra sizes
- Anti-bounce support delivers a secure feel
- Classic, athletic racerback silhouette
STRONGER FOR IT BRA
- High-level support system also for large cup bra sizes
- Built-in shape limits bounce during athlete’s hardest workouts
- Adjustable and convertible straps for customized styling
The curation of the collection was inspired by Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe Muguruza. As women who take different approaches to working up a sweat, their insights and ideas informed a versatile selection of statement pieces which come together as a distinctive workout wardrobe designed to unleash creativity.
The PUMA X SUE TSAI Collection Is Here
For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.
From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.
The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.
The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.
Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.
RELATED: PUMA UNWRAPS THE NEW LQD OPTIC
PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.
The PUMA RS 9.8 Cosmic Lands
PUMA has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.
The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.
RELATED: ADIDAS ULTRABOOST IS HERE
Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.
The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer
Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook
Fashion Without Borders Coming Back to South Africa
Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent
Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.
Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.
Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).
“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”
Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.