Emtee on Friday delighted fans with the premiere of his long awaited fourth studio album, ‘Logan‘. It’s a triumphant return to the radar, marking the rapper’s victory in sustaining his glow beyond the drama that came with his departure from Ambitiouz. The album has already reached #1 on Apple Music across all genres. Numbers don’t lie.

‘Logan’ contains a smooth set of 16 new tracks, across which the rapper decks an autobiographical sonic landscape. He’s one of the most talked about public figures in South Africa, often with intimate details of his personal life being splashed all over the media.

And as an artist should, Emtee remains both hustle-hot and vulnerable, slowing down the tempo to rap through personal themes of family, public scrutiny and spirituality. Its fitting the album is named Logan after one of his children. It’s a full circle moment, as this personal touch first started with ‘Avery’, the critically lauded project that propelled his career to top peaks.

“Logan like my first album Avery is named after my son Logan, who is Avery’s little brother”, he says in a statement. “I embrace fatherhood and the journey of watching both my sons grow and evolve in life. I always try my best to involve my children in my journey as an artist for them to understand the ins and outs of what I do.”

In his first project since leaving Ambitiouz Entertainment, eMtee sounds hopeful. The mellow, trap-leaning production is helmed by long-time producer Ruff and up-and-coming producers such as KnifeBeatz, BFB and Master BC.

They create the perfect soundscape for the South African trap pioneer to muse about overcoming his troubles and vouching for his bright future. Named after his second child, LOGAN joins a catalogue that’s built on valuing family and companionship.

eMtee’s latest body of work speaks to living his purpose and emerging victorious through life’s challenges. He shares: “I got to a point where I needed to focus and just see who has my best interests at heart, and I didn’t look too far because of the love I get at home.”

Adding, “Logan is an indication of how much I love my family and I am honoring them now, so my appreciation reflects in their lifetime.”

eMtee’s dexterity shines as he raps and sings in both English and South African languages isiZulu, isiXhosa and tsotsitaal (township slang). The album presents a self-assured eMtee who’s in his comfort zone musically, seamlessly consolidating his influences, which range from Afropop to R&B, Kwaito and others. “I don’t like to categorise myself as just a rapper,” he says, “so in my albums, you hear different sounds, cadences and deliveries.”

EMTEE BREAKS DOWN THE TRACKS ON LOGAN

“Revolutionary”

“As the intro to the project, it has no chorus; I’m introducing the project and reintroducing myself. This way people get an idea of the direction of the album.”

“Logan”

“I named it after and dedicated it to my son, just like I did on my first album.”

“Long Way”

“This is a love song. I’m very much into lingo, and sometimes people can’t really understand some of the things I’m saying. When we say ‘long way’, it’s a way of extending ‘I love you’. Some people add ‘a lot’, or say, ‘I love you to the moon and back,’ or whatever; I say, ‘A long way.’ The song’s dedicated to my wife; we’ve been together since 2012. She has been very helpful in my life and career.”

“Pressure”

“A lot of people always ask me if I’m okay, or if everything is all right, and I always tell them, ‘Everything is cool.’ Not because I’m acting tough, but because I’ve been through so much that I don’t really feel pressure the way a normal person would under certain circumstances. Some people think they’re pressuring me, but it’s not really working. I go at my own pace and do my own thing; it always seems to work out.”

“Wave”

“‘Wave’ is just letting people know that I don’t ride waves—I am the wave. I came from a different type of generation of people who are not so much liked but are still going on. I represent that group of kids, and the things we do. Certain things are happening today because of me, and a lot of people don’t know that. I choose to stay in my humble corner.”

“iThemba”

“‘iThemba’ is straightforward: ‘Don’t lose hope.’ We have so many odds to beat right now, and I just felt that since I’m an inspiration to the youth, let me give them some hope.”

“Uzoyimela” (feat. Gwamba)

“‘Uzoyimela’ is from a term that a lot of us in South Africa use—‘Way’susa uzoy’mela’, which loosely translates to ‘Don’t start something you can’t handle’. I’m not someone who’s looking for trouble. I’m just letting people know that whatever you start, you gotta also finish. [Malawian rapper] Gwamba is a friend of mine. It’s the second record we did together; he featured me on his record ‘Own Time’. I felt like it’s only right to have that African element on the album. I don’t understand what he’s saying, but I know there’s a lot of Africans who do.”

“Slide”

“‘Slide’ is another term for ‘pull up’ or ‘come through’. I feel like being outside and sliding on my friends, and sliding on my enemies; flexing on them as well; stuff like that. I miss being outside.”

“Johustleburg”

“‘Johustleburg’, that’s the city [of Johannesburg]. There’s a lot of prominent household names that have a lot of crazy stories to tell you about the city; I’m not the only one. So I feel like it’s only right to represent the city in a positive way. Not that I’ve never seen flames in the city—I have; but at the same time, it’s a beautiful place. You get to connect. And being out here just makes everything easier. A lot of things wouldn’t be done as quickly in another city as they are being done here.”

“Brand New Day” (feat. Lolli Native)

“Here, we’re motivating and inspiring people, and letting them know that it doesn’t matter—you can fall as many times as you want, but what matters is how many times you get up. Letting them know that tomorrow’s a brand-new day; it’s like a second chance for you to try again. Keep going. Lolli is an Emtee Records signee. I like his sound; you can feel it in the lyrics and in the tone of his voice. That’s what I like, and the fact that he’s always open to learn.”

“Where I’m At”

“Things are no longer the same as before, where I would knock on 10 doors and only two would open. Nowadays it’s a bit different, so the song’s about my growth.”

“Saam Sokol’” (feat. Moozlie)

“This is a full-on kwaito song. A lot of people don’t know, but when I first started off, my first attraction was kwaito. But I grew with the times, because I was also not shy to test out new sounds. Experimenting made me the trapper that I am today. I love M’DU [whose 1999 song ‘Bab’uGovernment’ is sampled here]; shout-out to him for giving us the blessing with the song. The song was recorded two or three years ago; it’s been sitting there. Recently, I went back to it and finished it, and I felt like the sound is Moozlie’s niche.”

“Family”

“‘Family’ was produced by Young2unn. I dedicate the song to my own family that I started, and also just to teach everybody else the importance of family.”

“All my life”

“I drew a lot of inspiration for this one from ‘All My Life’ by Nipsey Hussle. I looked up to him in a major way. People don’t know, but I’ve been a follower, and also sort of got my name, Emtee Da Hustler, from him. He was from LA and was of African descent; I always respect people who come from Africa and go out there and make a name for themselves. Just go out there, penetrate, and make their time worthwhile. I like that very much. He was also a hustler. I also have dreams of opening a shopping complex and other business ventures.”

“Laqhasha” (feat. Lolli Native & Flash Ikumkani)

“Laqhasha, the villain of the ’90s South African sitcom Sgudi ‘Snaysi, didn’t appear much, but he was so interesting, and just made the show spicy. He was a loan shark, he was always running money for his cousins. For a lot of people, that was the highlight of the show. During a time where we had just came from oppression, this was like a new South Africa. We also got to see one of, if not the first, local Black sitcom that talks about the hood and how we live in the hood, and stuff like that. So, shout-out to the OG.”

“Come Closer” (feat. J-Smash)

“J-Smash played me the beat, and told me it was for his project. And I asked him to please give me the song, and he did. I decided I’d add him as a feature on there for giving me the beat, as a shout-out.”

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It’s been a tricky year for music events, but the show must go on. And the ‘Friends of Amstel’ concert has shifted along with the stay-home landscape to deliver its first virtual experience with a solid line-up of performers.

Music lovers will be delighted to learn that Wizkid will is amongst this year’s list of performers. Wiz is lauded for his artistry in effortlessly blending Afrobeats sounds with Hip Hop, R&B and Dancehall. The Nigerian-born star has partnered with the likes of Drake, Burna Boy, and Damian Marley to name a few. His latest project ‘Made in Lagos’ broke several African streaming records and he is set to bring that fire to the concert.

He’s just as thrilled as we are, promising fans a real turn up.

“I love South Africa, I am grateful for the support my fans give me and we are going to turn up together”, he said through a press statement. “With so many events now held online, this festival is exciting, and I cannot wait to see all the other acts perform, thank you Amstel for this great platform.”

The Afrobeats megastar appears alongside the likes of DBN GOGO and Dinho; music power couple Lamiez Holworthy and Khuli Chana;  DJ LeSoul, Cairo, Spokenpriestess, Zai Maya and Focalistic. 

The Friends of Amstel energy comes every Saturday on Channel O, premiering on 27 March 2021 at 14:00 with Sunday repeats at 13:00. Beats will be coming to Africa through three weekly performances by the talented house duo DBN GOGO and Dinho; music power couple Lamiez Holworthy and Khuli Chana;  DJ LeSoul, Cairo, Spokenpriestess, Zai Maya and Focalistic. And of course, global superstar, WizKid!

The Channel O broadcasts will serve as a lead up to the main FRIENDS OF AMSTEL SA Live Festival to be held later this year.  At the same time, The Friends of Amstel platform will be activated in other African regions, including Rwanda, Sierra Leone and Burundi.

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His fans have waited so long for this sweet moment.

And on Friday, March 26th, A-Reece lavished the culture with the arrival of his long-awaited project, ‘Today’s Tragedy, Tomorrow’s Memory’. The 23-year-old rapper soaks us in a cohesive set of 13 songs. And each one of them is anchored in pure storytelling delivered with the lyrical virtuosity, potent flows and the blazing bars he’s known for.

It’s taken a while to arrive at this moment, but it would appear A-Reece conducts his craft outside the trappings of the commercial machine. He moves differently from his contemporaries, fleeing the hooks of Tik Tok and viral spaces to express his being solely through his music.

Though, it doesn’t stop his fans from making him trend to make sure their fave remains the zeitgeist kryptonite.

Maybe that’s part of the reason he embraced Neo, along with the dystopian transhuman world he navigated in The Matrix. The visual journey to this album had many faces, and The Matrix influences was one of the more fascinating. That’s why the arrival of Re$idual $elf-Image with Ayanda Jiya in late 2020 invited fans to explore the conceptual space Reece had begun investigating. A quest, its turning out, to rediscover the self.

Sonically, Today’s Tragedy, Tomorrow’s Memory is a mellow breeze through Boom Bap and Lo-fi soundscapes. There’s plenty of angst and anxiety about existence, the meaning of things, and the nature of mortality to balance out the lavish atmosphere with deep reflections. This is one of many reasons the project focuses on its identity as a classic Hip Hop album.

Today’s Tragedy, Tomorrow’s Memory Tracklist

1. 1. Mark 15:35 
   2. Hibachi
   3. The Five Year Plan (feat. Wordz) 
   4. The Same Thing (feat Jay Jody)
   5. Nightmare on Bryanston Dr (feat. Belo Salo)
   6. Dichotomy 
   7. No Man’s Land (feat. Wordz)
   8. Jimmy’s Interlude (feat. Ayanda Jiya)
   9. Re$idual $elf-Image (feat. Ayanda Jiya)
   10. Morning Peace (feat. Jay Jody) 
   11. Bravo (feat. Stogie T & Belo Salo)
   12. Over Me 
   13. Dotted Linez

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