Adidas Introduces ‘Never Made’

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Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?

Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings.

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Featuring six distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.

Tapping into three key decades of adidas archival design – the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees iconic archival-inspired silhouettes merged with current day technologies. The Country x Kamanda merges aggressive all-terrain-inspired detailing from two eras.

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Rounding off the Line of Descent series is the Marathon x I5923, which sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.

Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1.

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Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees an iconic footwear concept, Feet You Wear and EQT, brought firmly into the future – reimagined atop BOOST tooling to create the X930 x EQT.

Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations.

The Never Made collection will be available at adidas Originals stores, selected retailers and online at www.adidas.co.za on October 17th 2018.

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