Adidas Introduces ‘Never Made’
Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?
Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings.
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Featuring six distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.
Tapping into three key decades of adidas archival design – the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.
Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees iconic archival-inspired silhouettes merged with current day technologies. The Country x Kamanda merges aggressive all-terrain-inspired detailing from two eras.
RELATED: THE ADIDAS x DRAGONBALLZ COLLAB IS HERE!
Rounding off the Line of Descent series is the Marathon x I5923, which sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.
Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1.
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Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees an iconic footwear concept, Feet You Wear and EQT, brought firmly into the future – reimagined atop BOOST tooling to create the X930 x EQT.
Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations.
The Never Made collection will be available at adidas Originals stores, selected retailers and online at www.adidas.co.za on October 17th 2018.
Other Sneaker News:


Fans of the Marvel Cinematic Universe are in for a treat. Disney+ has announced that 1 February marks the arrival of Marvel Studios’ “Black Panther: Wakanda Forever.” The blockbuster will be joining 16 other on the streaming platform.
ABOUT THE MOVIE
Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba) fight to protect their nation from intervening world powers in the wake of King T’Challa’s death.
As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta Mejía as Namor, ruler of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli.
“Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, is now playing in theaters.

They are one of South Africa’s most revered music duos.
Their discography packs both blockbuster club bangers and lush delights for lovers of House with a transcendental African sonic flair. And the explosive fallout of Black Motion, which has been splashed across the internet long before reaching the courts, has shocked many.
Loved for their electrifying live performances and awe-inspiring chemistry, Mörda and Smol have always seemed like musical soulmates. But that relationship seems to have reached a bitter end.
In 2022, rumours of their reported split triggered a frenzy on the internet. Following the uproar, the group’s members Bongani Mohosana, who now goes as Mörda, and Smol (real name Roy Thabo Mabogwane), jointly calmed fears that they had fallen out.
It had been said the break would be temporary, as Mörda moved to focus on the release of his solo studio album.
Far from it, it now seems. The parties have escalated things to court.
According to reports, Black Motions have confirmed that they had pressed charges against Mörda for alleged housebreaking and theft.
A court order by the High Court in Gauteng posted on social media has ordered Morda to “restore possession of a recording studio apparatus” to the group by 13 January, at 5pm.
Black Motion shared snaps of the alleged damage caused by Morda – a broken door and stolen equipment.
Tick – Tock
— Black Motion (@black_motion) January 11, 2023
“Always enter like a kitten and leave like a lion. But NEVER enter like a lion and leave like a kitten. Always be humble." #TheRestIsHistory#RemainHumble pic.twitter.com/4R4yI0RGS0
It looks like we won’t be getting a new Black Motion album with Mörda anytime soon.
Reality Shows
Inside the Big Brother Titans Premiere!
South Africa and Nigeria unite under Biggie’s roof.

Sunday, 15 February 2023, marks the roaring arrival of BBTitans.
WHAT YOU SHOULD KNOW.
The highly anticipated social experiment brings under Biggie’s roof housemates from both South Africa and Nigeria. And for 72 days, we will be splashed with the finest in South African and Nigerian swag, banter, romance and all the trappings of a fun-filled, dramatic and – we’d hope – an entertaining show.
A first of its kind, the social experiment assembles the most colourful personalities from the two nations to outwit, outplay and outsmart each other in a bid to get their hands on a massive bag, life-changing bag!
In addition to a number of lofty prizes that will likely be on the line throughout the season, the winner of the show will also be walking away, a whopping grand prize of US $100 000 (over R1,7 million) is up for grabs for the one who trounces his Housemates to charm audiences across the continent.
That’s not all; the amount of social capital, celebrity and opportunities for lucrative brand deals after the show, all form part of the career-launching lift-off that comes with being on the popular franchise.
Both Big Brother Mzansi host Lawrence Maleka and Big Brother Naija’s Ebuka Obi-Uchendu will co-host this debut season.
Fans of Big Brother Mzansi and Big Brother Naija in the diaspora are not left out as Showmax will stream the show in the United Kingdom, New Zealand, and about 50 other countries.
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