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Inside AKA, SONY & Vth Season’s Masterplan For A World TakeOver

AKA is a busy man, but his business will be now be handled differently.

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AKA
Photo Credit: Austen Malema via Instagram

Last week was a busy one in the world of AKA; He launched an app, shared the good news that his critically acclaimed, award-winning sophomore album – Levels – had finally reached double platinum in album sales, left fans startled with the announcement of his decision to end his tenure as an indie artist as he makes unexpected return to Vth Season, as well as news of a global deal with Sony Music.

Mind you, all of that unravelled back to back from a massive wave of big announcements that began with the announcement that he had decided to shut down his Beam Group company.

In March this year, Supamega had stated that Touch My Blood would be his final album as he now prepared to focus more on the business side of things – a lucrative space which included deals with global brands CRUZ Vodka and Reebok.

The Hip Hop artist, who had initially declared his latest and third album, Touch My Blood, as his final, also confirmed that nothing could be further from the truth.

ALBUM REVIEW: OUR THOUGHTS ON AKA’S NOT SO LAST ALBUM – TOUCH MY BLOOD 

On the contrary, AKA is gushing about the new possibilities that come with the new deals.

“I am proud to announce my new partnership with SONY Music Africa an Vth Season”, he said in a statement. “This is a long-term global deal that will take my music to new heights for many albums. Cheers to the future!”

Putting the highly publicised bad blood between him and Vth Season behind – the label he feuded with for some time following what appeared to be a messy departure back in 2017, AKA is moving forward with the new deal to expand his reach.

The renewed partnership will see Vth Season and AKA create and market his music and brand across the continent and the world, it says here. Vth Season will also exclusively handle all of his bookings and touring that that will take place outside the country.

RELATED: WHAT FANS THOUGHT OF THE LONG AWAITED FELA IN VERSACE VIDEO 

“There’s never been a stronger combination than Vth Season and AKA, and we are happy to be a part of it once more. We all know that AKA is a great musician and we are excited to bring that to the world,” shares Raphael Benza of Vth Season.

“We are very excited to have Kiernan Forbes back in the family. There is no doubt that AKA is one of the best and brightest that South Africa has ever produced, and we believe that, in partnership with ourselves, we have the ability to export the AKA brand, as well as many other talented artists that we have on our books, to the world. Here’s to many exciting things to come! Welcome back to the family, Kiernan Forbes!” expresses Refiloe Ramogase, General Manager of Sound African Recordings, a Division of Sony Music Entertainment Africa.

 

 

 

 

Music

Sha Sha Releases Acoustic Version for ‘Tender Love’

The singer gave her dance banger some transcendental treatment.

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South African Music News: Sha Sha is on Apple Music Artist Spotlight

Sha Sha is not slowing down, you all.

And fresh from premiering the music video for her love-soaked summer hit ‘Tender Love’, the songstress on Friday thrilled fans with an acoustic performance of the song. Now uploaded on Youtube to the pleasure of her fans, the recording took place at the Sony Music studios offices.

Spotting her trademark blonde box braids, the ‘Love You Tonight‘ hitmaker is clad in a yellow jumpsuit as she hovers sun-drenched vocals over an acoustic piano set.

RELATED: HOW SHA SHA BECAME THE ARTIST FOR DECEMBER 

This is the first time that the 25 year old Zimbabwean native delivered a stripped down performance of her upbeat dance toons.

Taken from her 8-track EP, the critically lauded ‘Blossom’, Tender Love surged to the top of the charts during the summer of 2019. The project delivered a slew of popular tracks, many which fused Afrobeats, Pop, Soul and Amapiano.

Proving that her ascension to the forefront of the music industry will not be plunging into a downtrend anytime soon, the song has continued outperforming many of her contemporaries  on iTunes.

Discover New Music Music, Exclusive Interviews and Album Reviews on QuenchSA.com!

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Music

Rouge and AKA Unveil Artwork for Upcoming Single

Hip Hop lovers are in for a treat!

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SA Hip Hop News: AKA and Rouge debut the artwork for their collaborative single, One By One

South African rappers Rouge and AKA on Friday debuted the official artwork for their looming project, their first collaborative joint.

SA Hip Hop News: AKA and Rouge debut the artwork for their collaborative single, One By One

The last time the two kind-of worked together was back in 2015, when Rouge appeared on the all-female-rapper remix of AKA’s Baddest.

Entitled One By One, the song is slated for release next week Friday, February 28th. The track is produced by Tweezy.

It’s unclear at this stage whether the song will appear on their upcoming respective albums, as both have promised fans to make good on their promises to avail full bodies of work in 2020.

RELATED: WHAT ROUGE SAID FOUR YEARS AGO IN THIS EXCLUSIVE INTERVIEW!

The song will come months after Rouge unleashed the visuals for her 2019 scorcher, Popular, featuring Emtee.

At the height of the song’s popularity, Rouge proclaimed herself as the best female rapper in South Africa, a statement which caught AKA’s attention.

He applauded her honesty at the time, and suggested that South African female rappers should abandon displays of sisterly solidarity and claim the throne. Beefs, as he would attest, tend to generate a lot of public interest.

AKA, on the other hand, just delivered something new for his fans. Earlier this week, the Fela in Versace hitmaker appeared alongside Costa Titch and Riky Rick on the music video for the Nkalakatha remix.

Discover New Music Music, Exclusive Interviews and Album Reviews on QuenchSA.com!

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WATCH — The Inspiration Behind Ami Faku’s ‘Imali’ Revealed

Faku’s own life has given her plenty to write about.

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Clearly Ami Faku is a girl after our own heart!

Just days after delivering sun-drenched vocals on ‘Uwrongo‘, the collaborative blockbuster offering that has seen her work with Prince Kaybee, Shimza and Black Motion, Faku has now explained the life experiences in which her hit, Imali, is rooted.

MUSIC NEWS: 5 NEW SA HOUSE SONGS YOU SHOULD PLAY RIGHT NOW!

As part of Apple Music Song Stories, a curated series which features South African artists taking us through the stories that inspired their songs, Imali is the latest feature. The song debuted in the Top 5 on Apple Music when it was released in September 2019.

The single was intensely personal for Ami: “Imali, is a reflection on the difficulties of life. I felt that I left people behind who were suffering and unable to afford the basics”, she shared. “People can relate to the fact that many people never get the break they need. However, I wanted it to be inspirational too.”

Faku – the Apple Music New Artist Spotlight recipient in October 2019 – first discovered her passion for singing as a child in the church where her father was a pastor.

READ ALSO: AMI FAKU’S IMALI ALBUM ARRIVES 

She began to explore a range of styles from gospel and reggae to pop and hip-hop, gradually developing her own distinctive voice which incorporates her Xhosa heritage.

She’s most proud of the fact that the album “is honest” which is why the lyrics mean so much to her: “Thandazile Kuzolunga nini … I’ve been praying and nothing changes, nothing wonderful is happening. That’s when you have to do something.”

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