Fashion

Inside The Heritage Through Fashion Show

Published

11 months ago

September 18, 2018

David Tlale made a shimmery return from his New York Fashion Week outing with Bonang Matheba and Anatii on time to showcase his latest collection at the Mall of Africa on Saturday, September 15^th.

The Edgar’s fashion range is now available at selected Edgar’s stores countrywide.

As part of the South African’s Heritage Month celebrations, the Heritage through Fashion show was seen by hundreds of Saturday shoppers at the Mall of Africa, as well as by selected, invited guests and featured models who strutted their stuff wearing outfits not only from David Tlale, but from Jet, Edgars, Edcon’s Design Innovation Challenge students and the NM100 merchandise range which pays homage to Madiba’s centenary year.

“Edcon has taken the amount of locally designed and manufactured clothing, footwear and accessories in its stores from under 20% to almost 55% in recent years, and this alone is cause for celebration for the Buy Local movement,” said Eustace Mashimbye, CEO of Proudly South African.

“These local ranges are an important step in the direction of providing consumers with more local choices in our shops, and conscientising them about the impact that buying anything local has on job creation and the economy.”

Elelwane Pahlana, Divisional Executive Group Transformation & Government Relations at Edcon said, “We are definitely proud of both the work we have done to increase localisation in stores, as well as our association with Proudly South African, and this second collaboration with them on a Heritage Month Fashion Show is part of showcasing that partnership. This year, we are including the consumer in a public event to raise awareness and encourage consumers to support the “Buy local” movement.”

Put together by Edcon, the Heritage Fashion Show took place in the Mall of Africa’s Food Hall and featured collections from various designers including Sonwabile Ndamase and young designers in the Edcon Design Innovation Challenge Programme whose collections are available in selected Edgars stores.

Fashion

The PUMA RS 9.8 Cosmic Lands

Published

1 week ago

August 10, 2019

QuenchSA

PUMA has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

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Fashion

Fashion Without Borders Coming Back to South Africa

Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent

Published

2 weeks ago

August 2, 2019

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Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.

Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.

Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).

“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”

Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.

Fashion

adidas Originals x Ji Won Choi Drops Second Collection

adidas Originals and Ji Won Choi are excited to introduce the second offering of their collaborative collection.

Published

4 weeks ago

July 25, 2019

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Photo Credit: Supplied

In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration.

The women’s ready-to-wear capsule collection initially débuted during London Fashion Week with a dynamic presentation in Hawley Wharf, underneath the streets of London’s Camden neighbourhood on February 16th.

Originals

The vast concrete space housed a multi-layered structure, each layer referencing an adicolor-inspired tone from the collection’s initial drop. The set was inspired by the impossible staircase and saw models move in a continuous loop throughout the presentation, embodying the sense of movement within the collection.

The collection as a whole explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture.

RELATED: PUMA PREMIERES ORIGINAL INHALE

Stylistic inspiration and cultural references in the silhouettes celebrate the designer’s Korean heritage and adapt Choi’s personal design philosophy to the sportswear-inspired line, ultimately delivering a fresh take on the classic tracksuit.

adidas Originals by Ji Won Choi was designed to create confidence for the wearer, but with ease; a loud statement through simple clothing, made even more apparent through the absence of colour.

Originals

New black and white iterations of each silhouette call attention to the stripe motif used throughout, an element which is serendipitously signature to both Choi’s design language and adidas Originals – the brand with the three stripes.

The effect is no less bold than the previous palette of saturated lavender, blue, red, green and pink – a tribute to the iconic adicolor range – and can be worn alone or in combination as an expansion of the Originals by Ji Won Choi collection.

The adidas Originals by Ji Won Choi collection will be available on 27 July 2019 at selected adidas Originals store and on www.adidas.co.za