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Electronic Bushman Anatii Talks His Hustle For PUMA Run The Streets

The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii reflecting on the hustle it’s taken for him to make his mark

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Anatii for PUMA Run the Streets

“I started making beats at the age of 13”, reveals Anatii in a new creative visual about how he’s built himself through hard work, focus and a hunger to create.

Now one of the country’s most celebrated producers and Hip Hop artists, Anatii talks about the hours it’s taken for him to gain his mastery.

“… Pretty much spent every weekend of my high school life in a studio.”

PUMA Run The Streets Anathii

The electronic Bushman’s reflection on his grind is part of the next step in the evolution of the Run The Streets campaign, in which PUMA puts a spotlight on the street hustle it takes for one to make their mark.

PUMA Run The Streets Anatii

Putting in the work.

The drive also features rapper Nasty C, and South African football icon Doctor Khumalo.

The campaign features videos of these innovators exploring their hunger to create, to reinvent and challenge boundaries, as well as the hours spent developing their talent and perfecting their skills.

First launched by PUMA in 2017 with The Weeknd as the global face, South African influencers Mashayabhuqe KaMamba, Nasty C, Gigi Lamayne, Das Kapital and Nonku Phir were local representatives. The focus was on the city nd how the innovators who reshape the world, draw inspiration and energy
from the streets

ALSO READ: ADIDAS ORIGINALS LAUNCHES EQT BASK ADV FOR SEASON 18 

For 2018 there is a dual focus: the Street Hustlers on the rise and the Street Legends looking back, exposing how the hustle has adapted to changes on the street, the industry and culture, and inspiring the new generation by passing on knowledge gained deep in the game.

Fashion

The PUMA X SUE TSAI Collection Is Here

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For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.

RELATED: PUSHA T RUNNING WITH ADIDAS AS HE OPENS UP ABOUT CREATING IN WYOMING 

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.

Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

RELATED: PUMA UNWRAPS THE NEW LQD OPTIC

PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

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Fashion

Fashion Without Borders Coming Back to South Africa

Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent

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Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.

Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.

Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).

“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”

Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.

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