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Adidas Originals EQT 2017 – Our Future Is Now

Adidas has collaborated with born frees for their Originals EQT ‘Our Future Is Now’ campaign

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As would history so repeatedly reveal, the youth often position themselves as custodians of the future. Adidas has unveiled the stylish, functional and fly Adidas Originals EQT (Equipment)  2017 sneakers to both celebrate and highlight the fact that the youth have the tools to be in charge.

Adidas Originals EQT 2017 feat

Peter Moore, creative director of the Original EQT, explains the concept behind the new release.

“We called it Equipment because the word equipment is sort of a no bullsh*t word.” he says, adding “You don’t have a piece of equipment to have fun with. You have a piece of equipment to do something with. ”

Adidas Originals EQT 2017 1

Indeed it was young people who championed the 1976 Youth Uprisings as a means to protest against the introduction of the Bantu Education Act, and it is still the youth who are standing up against exorbitant higher education fees that restrict access for underprivileged young people in recent times.

Adidas Originals EQT 2017 feat

The Adidas Originals EQT kicks are a timely collaboration between the country’s born frees with the goal of reminding all that ‘Our Future Is Now.’

Shot by filmmaker and photographer Imraan Christian, who gained international recognition in 2015/16 for his powerful photography documenting the #FeesMustFall student profile movement, the EQT ‘Our Future is Now’ visual content series is set in Johannesburg and features a collection of the city’s new wave of Born Free Originals.

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Fashion

Cruz Vintage Black Vodka X SA Fashion Week Turns 5

CRUZ Vintage Black Vodka X South African Fashion Week Celebrate 5 year Partnership

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Cruz Vintage Black Vodka + SA Fashion Week Celebrate 5 Years

The partnership between Cruz Vintage Black Vodka and South African Fashion Week turned five years old on the 18 of October. Following a long-standing partnership with the 22-year-old fashion platform, Cruz Vintage Black Vodka will once again host an exclusive, star-studded opening party to kick-off the 36th season of one of the most anticipated fashion gatherings of the year.

The Cruz Vintage Black SAFW Opening Party will host the who’s who of the South African fashion, media and entertainment worlds, who are set to attend this celebratory red carpet affair at an undisclosed venue in Sandton early next week. Esteemed guests will be treated to a night of true luxury and high fashion, inspired by New York City, against the backdrop of Jozi’s skyline. The handcrafted New York vodka will serve as the perfect complement for a truly spectacular celebration of African fashion.

RELATED: SA FASHION WEEK LAUNCHES TALENT SEARCH

Previous attendees of the Cruz SAFW Opening Party include Cruz Vodka brand custodian AKA, Lira, Nadia Nakai, Natasha Thabane, Lasizwe, Da-Les, Lira, Kelly Khumalo, L Tido, Blue Mbombo, Refilwe Modiselle, Omuhle Gela, Kefilwe Mabote, Lunga Shabalala, Scoop, Bontle Modiselle, Nomuzi Mabena, Katlego Sinavasan, Major League DJ’s, Jessica Nkosi and Sarah Langa to name a few.

ALSO: GALLERY – SAFW 2019 DAY 1 RECAP

Cruz Vodka’s Brand Manager, Kayla Hendricks had some glowing words to say about the partnership.“As a brand that prides itself on being at the forefront of fashion for many years, our mutual interest in strengthening and sustaining our vibrant local design culture makes this partnership with SA Fashion Week an important and highly valued one.. 

Having had a long-standing relationship with the SAFW team, it is with great honour that we have, once again, joined forces to deliver sophistication, glitz and glamour at the Annual Cruz Vintage Black Opening Party.  Here’s to yet another iconic celebration of talent in our incredible local fashion industry.’ she stated.

Celebrating twenty-two years of South African fashion, the acclaimed vodka brand is the official pouring partner of all of the upcoming events at SAFW.

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Fashion

The PUMA X SUE TSAI Collection Is Here

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For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.

RELATED: PUSHA T RUNNING WITH ADIDAS AS HE OPENS UP ABOUT CREATING IN WYOMING 

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.

Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

RELATED: PUMA UNWRAPS THE NEW LQD OPTIC

PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

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