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Priddy Ugly Chops It About Being Indie, Radio Airplay & Cracking Global

Never one to shy away from keeping things as authentic as possible, it was a pleasure taking a moment to catch up with Priddy Ugly. The young rapper took time out of his busy schedule to chop it up with us about the ups & downs of being an indie artist. Cava.

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Ricardo Moloi, better known to his fans as Priddy Ugly is no stranger to the hip hop music industry despite being part of the New Kid On the Block set just last year. Going against the grain with regards to the sound of his music has meant that the artist with Angolan heritage has had to find alternative methods of pushing his music, which hasn’t come easy. Couple that with being an independent artist, one is able to discern how talented Priddy Ugly is to manage to remain relevant till now. We had a chat with  the triple threat entertainer about his music, relationship and his overall motivation.


QuenchSA: What inspired your stage name Priddy Ugly?


Priddy Ugly: Growing up in the East Rand we used to refer to things that were dope as Ugly. I felt like I was beyond that, an extension of Ugly. So based on my word play based raps, I played on the oxymoron of ‘Priddy Ugly’. This describes my rap style and flow, which is very unorthodox and eccentric. I also wanted to chose a name that would get people talking, encourage and spark conversation. I wanted a name that people would love and hate, and love to hate. It’s very important for people to not feel indifferent about you. They need to feel some type of way about you, good or bad, but if they have feelings towards you, you stay top of mind and you’re not easy to forget.

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QuenchSA: At what point did you realize that music is what you wanted to do for a living?


Priddy Ugly: In 2006, is when I really fell in love with music and the idea of being a musician, but it was only in 2013 when I decided that I wanted to do it for a living. Music and hip hop became part of my existence. There was a always a song that spoke to how I felt in that given moment, there was always a song that changed a bad mood to a good one. When I realized through the people who’s lives I touched through my music that my music had an impact on their lives, that’s when I was certain that I wanted to do this for a living.


QuenchSA: You have also dabbled into acting, what comes more naturally, singing, dancing or acting?


Priddy Ugly: I’ve dabbled in acting, but never by my own doing. People always suggest that I should act and try it out, so I’ve tried it here and there. Acting doesn’t come as something very natural to me, though I can do it, I just don’t think I’m particularly great at it. I’m really great at playing myself and transitioning into different personalities within myself, and those are the characters that one gets to see in my visuals. I enjoy dancing and performing, that’s natural to me. I have a dance background, so I do a lot of that in my live sets. Singing is something I only recently tried out, you can hear me sing a note or two on my ‘You Don’t Know Me Yet’ LP. I was being very experimental on that project.


QuenchSA: Having maintained relevance for years within the culture, what is the secret to your longevity within the game?


Priddy Ugly: I’ve been in the game for a while. People say you can’t be the new kid on the block twice, but I give props to myself for being that guy all these years without losing interest or influence. I haven’t reached the pinnacle of commercial success, but being the guy whose maintained his presence in the conversation in the midst of the metamorphosis of the industry and all its trends and new emerging artists is something I can only attest to my self belief and the consistent rate in my growth and evolution. I’m driven by progress, the urge to elevate standards and the search for innovation. The people who believe in me keep me going, they fuel my drive and passion.


READ: A-REECE Rates His Top 5 Local Hip Hop Emcees In Exclusive Interview 


QuenchSA: Your mixtape was well received, is an album in the works?


Priddy Ugly: The term mixtape is a loose term. A mixtape, I believe is a compilation of music on unoriginal beats, with minimal sound engineering and little to no marketing budget, and as a result it’s given away for free. Based on that I wouldn’t call my project a mixtape. Every song is original and meticulous to detail. The project already has 3 very high quality music videos. The sound and quality in production is unmatched. The project is available on all online stores, Spotify, GooglePlay, Itunes, Deezer etc. There are physical copies available by order as well, so technically this quantifies and qualifies it as an album. Right now my focus is on ‘You Don’t Know Me Yet‘ and extending its reach on all platforms and mediums. I will however be releasing more singles.


QuenchSA: Your music has been well received beyond the borders of South Africa. Is that a premeditated strategy when making a record?


Priddy Ugly: Yes, I see myself as a global artist that has the potential to extend my reach far beyond South African and even African boarders. When working on the project I wanted to make a Grammy nomination worthy project. I feel like I achieved this.


QuenchSA: Having been signed by a record label before, how difficult is it to manoeuvre around the industry as an indie artist?


Priddy Ugly: It’s difficult. Getting your songs played and playlisted on radio and TV platforms is a mission, especially when you’re not particularly friends or acquainted with the influential personalities on these platforms. There’s a lot of back and forths. You fund everything yourself and the weight of your whole brand is on you and the team you may or may not have. With very limited resources you need to keep up with, and even surpass the standards that your contenders with bigger budgets and label backings have and there’s always financial implications involved where that’s concerned. You need to be well equipped with the skill of being able to stretch a budget and perform miracles with the minimal tools that you have. However, as an indie you’re free to move how you wish, drop the type of songs you want to drop when you want to drop them. You have full creative control of your work and when money finally comes your way, there’s no middle man taking a big chunk of your pie.


QuenchSA: Have you directly or indirectly noticed a difference since the South African Broadcasting Commission announced the 90% local music policy?


Priddy Ugly: I’ve noticed that we are hearing 30-40% more of the same artists. They are playing a lot more of the older local music. It’s a step in the right direction, but there are still systems and walls that we have to overcome and breakdown. Most of the radio compilers are older guys from an older generations, and they still have old school ways of doing things. We need fresher minds, or at the least more open minded people in those positions for artists like myself to benefit from this new policy.
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QuenchSA: You voiced concern about radio stations not including your music in their playlist. Any reason why this is the case?


Priddy Ugly: I mentioned some of the reasons in the previous questions. My music is eclectic and very unconventional. It doesn’t follow the typical standard or spectrum of what commercially viable music is in this country. I do however believe that anything can be commercial with the right backing and numbers behind it. So far, I’ve  had a career purely based on the Internet. I am yet to be embraced by most of the media platforms and major broadcasters. I guess that when you’re pursuing something new and different you will always face skepticism and adversity because it isn’t the norm or what people are used to, yet. It’s up to me to keep pushing until my sound and style is all-encompassing.


READ: Nadia Talks About How The Link With Family Tree Came About


QuenchSA: You are involved with a public figure. How do you manage to keep a low profile despite both your positions in the entertainment industry?


Priddy Ugly: We don’t try to keep a low profile at all, we are just not the type of people who feel like we need to share everything that happens especially in our relationship on a public platform. You dont let strangers just come into your home and walk in and out of every room as they wish, so keep your relationship that way too, secured and private. Our relationship is sacred and between myself and my partner. We support each other, we understand each other and we are genuinely each other’s biggest fans. It also helps that we are in the same industry even though it’s in different fields, this allows us to always be in the same space and surroundings

 

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Squid Game Ending Explained; We’ve Been Scammed

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We’ve been had, and Squid Game is here to prove it.

When the end of the South Korean horror drama arrives on the ninth episode, the winner finds himself harrowed by what the coveted prize has cost his soul. In the rat race for survival, along with a better life that hinges on the never ending hustle, there’s no time to stop and see the horror our lives become. By the end, we see how the winner has sold his soul for a crappy deal that came with a few toys, and a happy meal.

A group of 456 players are mysteriously invited to take part in a set of children’s games for a grand prize of $38 million, which will be enough to give the winner the financial freedom they desperately need. The players are selected from different walks of life, with the burden of excessive debt being their biggest motivation to give the Game a go.

The first of deepening terrors comes during the first game, when the players discover that penalties for losing in the challenges will be death. DEATH. Horrified, the players initially vote to leave and return to their lives.

This noble departure doesn’t last long; their material realities as fugitives on the run from debt collectors only highlights the glow of the precious promise they’ve now left behind. When they return for the second time, they now consent to their highly probable deaths.

Led by Lee Jung-jae, who plays Seong Gi-hun, a taxi driver with a gambling addiction, the South Korean series has become somewhat of a global phenomenon. Now the most streamed Korean series of all time, Squid Game is also said to be on pace to dethrone Bridgerton as the most streamed series in the history of Netflix. And it’s with good reason. Squid Game is a trip.

Survival is the drive. The blues of a broke life pile up for Seong Gi-hun, who’s daughter is being taken away to the US by her mother and step father. His mother is battling deteriorating diabetes and even in her frail condition, is still working hard to make ends meet. It’s during the peak of his frustrations that Gi-hun is randomly invited to take part in the Game.

After accepting the offer, he finds himself in a discreet location along with 455 players, who are also drowning in debt. The players are kept under an authoritarian system of surveillance. Masked guards in pink suits keep the scene under control under the supervision of the Front Man. Gi-hun allies with other players, including his childhood friend Cho Sang-woo, as a the most strategic way to survive the bloody challenges.

Amongst those that end up in this team is player 001, a frail old man who who became his “gganbu”. Sae-byeok, who was also in the team, was killed by Sang-woo, Gi-hun’s childhood friend, team member and flip-flopping ally. Several other team members had to be killed by their team mates, which revealed the wickedness of the games.

In the end, Gi-hun’s victory came without an apology. He had to defeat a close ally in the games, the old and frail player 001. They’d bonded throughout their time, but in the end he had to advance himself against those he’d built alliances. As the games progressed, the players found themselves having to face tough calls. Someone else has to die for you to make it another day.

After a series of brutal games, it comes down to childhood friends Gi-hun and Cho Sang-woo. They’d played different games, with Sang-woo having played hard and stopping at nothing to win. Gi-hun is mad at Sang-woo for a series of betrayals, including him stabbing Sae-byeok to her death. In the end, Gi-hun wins when Sang-woo apologised and kills himself.

Yet despite emerging a winner, Gi-hun finds that the cost of becoming an overnight billionaire has bankrupted his soul. For a year following the day his bank account was loaded with a nine zero figure, he didn’t touch the money. After all, he returned to find his mother dead on the floor. One of his motivations was getting the money to get her medical help over her advancing diabetes.

THE ENDING

Gi-hun is clearly troubled by the bodies upon which his new wealth rests. A year passes and he hasn’t touched the money – even oddly reverting to old patterns of asking for loans to get by. It might be late to be so concerned about the moral questions surrounding the games now – the long and short of it is he won and his life has changed.

Later, he is shocked to find out that the “gganbu” who had to be killed after losing to him in a game of marbles, was never really killed.

In a shocking plot twist that changes everything – he also finds out that the old man is in fact the creator of the games! Finding him in a medical bed after receiving a mysterious invite to the location, Gi-hun discovers that the man’s real name is Oh Il-nam, an obscenely rich fella who created the games in 1988 (the same year Korea hosted the Olympics for the first time) purely for their entertainment. We already know by now that ‘the VIPs’ are a bunch of morally bankrupt elites who find pleasure in watching the poor masses slaughtering each other for money in a broken system. Where have we heard that before?

Although his participation in the games as player 001 was a farce, what he told Gi-hun back then, that he had a brain tumour, had been true. And of course, he challenged him to another sick game. A man had been freezing to death on a street pavement, and Oh Il-nam challenged Gi-hun to guess to bet on the odds that someone who help him when the clock strikes 00:00 at midnight. As Gi-hun wins, Oh Il-nam dies.

We assume this marks the end of the games. However later in the episode, Gi-hun sees the man who recruited him doing it to someone else. He runs to stop what is happening, but arrives at the exact scene late, the train has already taken off. Later on the way to boarding a flight, he turns and calls a number. “I can’t forgive you for everything you’re doing,” he tells ta man we assume to be In-ho. He turns back, clearly about to begin his new mission.

What we know now, is that Oh Il-nam created the games to tickle the sick tastes of his sick rich network. But he is now dead. Who is now behind the games? This, and Gi-hun’s passionate manifesto, are strong indications that next season of the series is already shaping up to a different arc. It’s his final transformation, and he is ready to take down the operation and those behind it. He won’t allow people to be “horses” for the entertainment of wealthy elites.

We know that In-ho shot Jun-ho in a bid to stop him from alerting the police about the games. The signal was bad, delaying the delivering of the evidence Jun-ho had been trying to send in several texts, right up to the moment the moment he plunged from a cliff and hit the water. What we don’t know is whether the messages were really not delivered. There’s also no conclusive evidence that Jun-ho is dead.

Potentially, the biggest lesson from season one is that our relentless pursuit for material success in a punishing money system kills us.

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First Look at HBO’s Game of Thrones Spin-Off ‘House of The Dragon’

DRACARYS!

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Things look promising for HBO’s upcoming drama series, The House of Dragon. The highly buzzed Games of Thrones prequel’s first visual teaser has been met with much fanfare, raking in more than 8,6 million views on Youtube within two days of its arrival.

The House of Dragon

Photo Credit: HBO via Twitter

First reactions and buzz around the epic teaser have been strong indications that the series, slated to premiere in 2022, is off to a good start despite the infamous final season slump suffered by G.O.T. And it could mean that maybe, just maybe,  the world ready to let old baggage go.

The House of Dragon, created by an entire different team, will arrive about three years since the cold winter. The cast includes Matt Smith, Paddy Considine and Sonoya Mizuno who will be bringing to life a different era of Westeros.

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Midnight Mass is Creepy With A Dark Subtext and You Need To See it

‘God’s angel’ had sinister plans for the town.

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The reign of terror plunges a small and quiet town to ashes when the arrival of a charismatic yet mysterious priest coincides with the return of a disgraced young man who has just been released from prison.

While Riley (Zach Gilford) initially finds that Crockett Island and its 127 residents – along with his childhood sweetheart Erin (Kate Siegel) – still conduct a mundane existence, Pastor Paul (Hamish Linklater) soon changes that.

Midnight Mass

“The LORD’s angel”‘s life giving blood comes scams locals into horrible mistakes on Midnight Mass.

When the island’s much loved Roman Catholic senior priest takes a trip to the pilgrimage and never comes back, an energetic new priest takes his place at the Holy Land church. And while his arrival brings with it a new wave of spiritual revival amongst the island community, something sinister begins to haunt the town.

With each episode, the esoteric occult that powers Paul’s ability to perform astounding miracles and mesmerise the islanders, slowly gains dominion over the unsuspecting community. Instead, they begin taking up a renewed interest in the church as word of mouth spreads about the signs and wonders. Much like Jesus Christ was able to draw crowds wherever he went, the appearance of Paul’s supernatural power is able to attract even those who’d remained sceptics their lives.

It’s the blending of the sacred and the sinister. The taking of communion that has been contaminated with demonic blood, which functions as the miracle drug promising eternal life.

We soon find out the miracles come at an unthinkable cost.

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