The Beefs Are Super Fake, But Here’s Why They Are Smart Moves
New week, new diss track from a South African rapper. But that’s besides the point. What matters the most is why the trick is working for the Hip Hop industry in SA
New week, new diss track from a South African rapper. While we aren’t exactly lamenting the supply, since the whole thing is quite entertaining to say the least, let’s also not kid ourselves here. Of course the sudden explosion of beefs is either completely rehearsed and contrived, or blown out of proportion to take Hip Hop where it needs to go. And for that at least, we are happy with their works of art.
Although our connection has remained quite intact, AKA’s ode to long time arch rival Cassper Nyovest allegedly broke the internet on Tuesday afternoon. The diss song, entitled Composure, sparked jubilance on the streets of social media for obvious reasons. And, here’s where it gets interesting, some have already hailed it as one of the best diss tracks the country has ever heard. The honesty has also been noted as a stand out feature as Anatii also came under fire in the audio.
Hold on, have we not been down this road before?
AKA’s latest offer comes on the heels of reports that he assaulted Cassper Nyovest at some night club in Johannesburg. After denying the allegations back and forth, he confessed to the crime. The incident came a year after he came to blows with the very same person at the SA Hip Hop awards last year. There, Kiernan Forbez proudly taunted Nyovest from a seat behind him. We were told at the time that Cassper wanted to defecate in his pants while around AKA, for reasons unexplained.
A happy ending was brandished in our faces at the beginning of the year though, as the two decided to settle matters like adults. We were all led to believe that their feud was well and truly in the past now, and that the rappers would be focusing on music. The reconciliation was all captured perfectly in snaps as receipts for a truce.
Alas, it wasn’t long before the tweets, the slaps, the diss tracks, the public jabs, all returned. Improved.
What changed?
The Feud Works Magic
Nothing changed, except maybe the level of public interest they were generating after ending what many have said could be a feud that propelled them to bigger things. Without playing public frenemies who sometimes hit each other randomly and report it on social media in the wee hours of the morning, the possibility of their appeal waning became all too real. Why stop the whips then, when the very feud has contributed significantly not only to their individual careers, but to South African Hip Hop?
The Responses in 3, 2, 1…
What happens after a diss has been dropped? Meek Mill knows. You jot down a come back with insults as a retaliation and you make sure they will have the same impact. Riky Rick waited for no grass in releasing his reply. On the Thursday afternoon, the rapper accompanied the announcement that his debut album Family Values has gone Gold with a track called Say My Name (Spread Love). Vaguely, it calls for peace.
Peace?
The last time peace was urged did not pan down so well. Black Coffee threw a bit of shade to the local Hip Hop gang two months ago, urging them to take down the disses a notch and focus on making great music. It soon degenerated into a full one side war of words.
New Single, Gold, Fill Up The Dome
Connecting the dots here? Okay, forget the dots. The moral of the story here, if there is one, is that these ‘beefs’ are good news for the Hip Hop industry. And while we love it, we cannot ignore the simple fact that most of it appears staged for publicity. Turns out AKA is releasing the first single for his new album later this week, Riky Rick announced that his album has just gone gold and of course, Cassper could use every bit of publicity to fill up the Dome. Coincidence?
We love the game being played, though.
Fans of the Marvel Cinematic Universe are in for a treat. Disney+ has announced that 1 February marks the arrival of Marvel Studios’ “Black Panther: Wakanda Forever.” The blockbuster will be joining 16 other on the streaming platform.
ABOUT THE MOVIE
Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M’Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including Florence Kasumba) fight to protect their nation from intervening world powers in the wake of King T’Challa’s death.
As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong’o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta Mejía as Namor, ruler of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli.
“Black Panther: Wakanda Forever,” directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, is now playing in theaters.
They are one of South Africa’s most revered music duos.
Their discography packs both blockbuster club bangers and lush delights for lovers of House with a transcendental African sonic flair. And the explosive fallout of Black Motion, which has been splashed across the internet long before reaching the courts, has shocked many.
Loved for their electrifying live performances and awe-inspiring chemistry, Mörda and Smol have always seemed like musical soulmates. But that relationship seems to have reached a bitter end.
In 2022, rumours of their reported split triggered a frenzy on the internet. Following the uproar, the group’s members Bongani Mohosana, who now goes as Mörda, and Smol (real name Roy Thabo Mabogwane), jointly calmed fears that they had fallen out.
It had been said the break would be temporary, as Mörda moved to focus on the release of his solo studio album.
Far from it, it now seems. The parties have escalated things to court.
According to reports, Black Motions have confirmed that they had pressed charges against Mörda for alleged housebreaking and theft.
A court order by the High Court in Gauteng posted on social media has ordered Morda to “restore possession of a recording studio apparatus” to the group by 13 January, at 5pm.
Black Motion shared snaps of the alleged damage caused by Morda – a broken door and stolen equipment.
Tick – Tock
— Black Motion (@black_motion) January 11, 2023
“Always enter like a kitten and leave like a lion. But NEVER enter like a lion and leave like a kitten. Always be humble." #TheRestIsHistory#RemainHumble pic.twitter.com/4R4yI0RGS0
It looks like we won’t be getting a new Black Motion album with Mörda anytime soon.
Reality Shows
Inside the Big Brother Titans Premiere!
South Africa and Nigeria unite under Biggie’s roof.
Sunday, 15 February 2023, marks the roaring arrival of BBTitans.
WHAT YOU SHOULD KNOW.
The highly anticipated social experiment brings under Biggie’s roof housemates from both South Africa and Nigeria. And for 72 days, we will be splashed with the finest in South African and Nigerian swag, banter, romance and all the trappings of a fun-filled, dramatic and – we’d hope – an entertaining show.
A first of its kind, the social experiment assembles the most colourful personalities from the two nations to outwit, outplay and outsmart each other in a bid to get their hands on a massive bag, life-changing bag!
In addition to a number of lofty prizes that will likely be on the line throughout the season, the winner of the show will also be walking away, a whopping grand prize of US $100 000 (over R1,7 million) is up for grabs for the one who trounces his Housemates to charm audiences across the continent.
That’s not all; the amount of social capital, celebrity and opportunities for lucrative brand deals after the show, all form part of the career-launching lift-off that comes with being on the popular franchise.
Both Big Brother Mzansi host Lawrence Maleka and Big Brother Naija’s Ebuka Obi-Uchendu will co-host this debut season.
Fans of Big Brother Mzansi and Big Brother Naija in the diaspora are not left out as Showmax will stream the show in the United Kingdom, New Zealand, and about 50 other countries.
Black Panther: Wakanda Forever to land on Disney+ in February
The Shocking Fallout of Black Motion
Inside the Big Brother Titans Premiere!
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