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PUMA Unwraps The New LQD CELL OPTIC

New silhouette debuts in September

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Photo Credit: Supplied

Global sports brand, PUMA ,is launching a brand new silhouette called LQD CELL Optic, with all of the benefits of PUMA’s LQD CELL technology: stable cushioning.

These kicks put you directly in sight with layers of dynamic colours and a sheer upper wrapped around a chunky, retro-inspired silhouette. With LQD CELL stable cushioning technology inside a spectrum of shapes and materials, the streets will never miss you.

Much like all the other LQD CELL sneakers by PUMA, the Optic features soft yet sturdy hexagonal cells that compress and work together with PUMA’s proprietary energy-returning foams resulting in high stability and enhanced comfort for anybody that that chooses to rock them.

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The bold, sharp colour scheme is universal which makes it so much more unique than anything on the market today. With no boundaries on gender, style, or personality, LQD CELL Optic is sure to look fresh on everyone, every day.

Take them to the streets, rock them in the gym, it does not matter; the possibilities are endless. With LQD CELL Optic your head should be held high, your style should be fearless, and you should feel limitless.

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Express your confidence your way with PUMA’s new LQD CELL Optic launching in September 2019 at PUMA stores, Totalsports and selected retailers. And be sure to check out @PUMA to see how everyone is choosing to rock their new Optics their way.

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Sneakers

Pusha T Running With adidas As He Opens Up About Creating in Wyoming

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Pusha T with adidas

Pusha T is running and it’s refreshing to see.

The intersection between creativity and fitness is not talked about as much as it should, so the latest campaign by adidas, which features the rapper stretching and scaling the mile , all while distilling the creative journey to the engineering of his Grammy nominated album, Daytona, is a thrill to catch.

Maria Taylor laces up to host a new video series from adidas called Running With.

Pusha T with adidas

In the first episode, Taylor invites Pusha T to join her on a run and chat about creating his album Daytona in Wyoming, writing vs. freestyling and where his creativity comes from.

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“I think a lot of my creativity comes from the energy in the streets”, he says. “You know I like to call it going outside. Outside in the culture. I’m outside in the streets. I’m outside in the club circuit. I personally feel like, if I don’t do it, where they going to get it from?”

Running With is part of the brand’s Feel the Boost campaign. The series is meant to inspire viewers as they watch some of their favourite Creators have an engaging and personal conversation while experiencing the feeling of Boost on a run through the streets.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

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Sneakers

Nomzamo Mbatha Rocks New PUMA Nova Sneaker

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Don’t just be a follower, be a trailblazer with sports brand PUMA’s latest adaptation of its NOVA sneaker for women, dropping in stores on 1 August.

While the philosophy remains the same, the new NOVA takes a fresh approach on the upper, whilst still retaining the chunky sculpted tooling and slim feminine shape.

Inspired by the classic 90’s PUMA running silhouette, its mesh upper is complemented by a combination of suede and synthetic overlays. The multi-material play and chunky midsole allow for exciting colour blocking and contrast possibilities.

“I love that you literally can rock the sneaker with anything… including a ball gown! Which in my case is the most daring thing I always do,” says Mbatha.

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