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adidas Ultraboost 19 Is Here

New ULTRABOOST 19 Colorways coming with launch of ‘FEEL THE BOOST’ campaign

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adidas has announced new colourways of Ultraboost 19 as Creators around the world celebrate the performance and cultural impact of Boost technology.

Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you.

adidas BOOST 19 south africa

The latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness.

adidas designers and product developers worked with runners globally to reinvent the running shoe.

RELATED: INSIDE THE ADIDAS EVOLVED ALPHAEDGE 4D

Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter reimagined silhouette with more energy return for a new running experience.

adidas BOOST 19 south africa

PRODUCT BENEFITS:

  • Optimized midsole with 20% more Boost to inject more energy into each step.
  • The brand-new Torsion Spring propels you forward effortlessly. The result of this high-tech configuration is a shoe that blasts back more energy and moves with you.
  • The 3D Heel Frame cradles the foot on impact, providing enhanced support and stability for a more confident run.
  • The pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced support andlightweight comfort.

Since its launch in 2013, Boost has proceeded to set new standards for comfort and design, helping athletes across multiple sport categories and will continue to be part of the most forward-thinking product innovations.

RELATED: A LOOK AT THE PUMA CELL ALIEN OG SNEAKER

adidas will be celebrating the technology’s impact on sport culture with its ‘Feel the Boost’ campaign that will continue to rollout throughout the season.

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Pusha T Running With adidas As He Opens Up About Creating in Wyoming

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Pusha T with adidas

Pusha T is running and it’s refreshing to see.

The intersection between creativity and fitness is not talked about as much as it should, so the latest campaign by adidas, which features the rapper stretching and scaling the mile , all while distilling the creative journey to the engineering of his Grammy nominated album, Daytona, is a thrill to catch.

Maria Taylor laces up to host a new video series from adidas called Running With.

Pusha T with adidas

In the first episode, Taylor invites Pusha T to join her on a run and chat about creating his album Daytona in Wyoming, writing vs. freestyling and where his creativity comes from.

RELATED: NASTY IN PUMA RS-X TROPHIES 

“I think a lot of my creativity comes from the energy in the streets”, he says. “You know I like to call it going outside. Outside in the culture. I’m outside in the streets. I’m outside in the club circuit. I personally feel like, if I don’t do it, where they going to get it from?”

Running With is part of the brand’s Feel the Boost campaign. The series is meant to inspire viewers as they watch some of their favourite Creators have an engaging and personal conversation while experiencing the feeling of Boost on a run through the streets.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

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Nomzamo Mbatha Rocks New PUMA Nova Sneaker

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Don’t just be a follower, be a trailblazer with sports brand PUMA’s latest adaptation of its NOVA sneaker for women, dropping in stores on 1 August.

While the philosophy remains the same, the new NOVA takes a fresh approach on the upper, whilst still retaining the chunky sculpted tooling and slim feminine shape.

Inspired by the classic 90’s PUMA running silhouette, its mesh upper is complemented by a combination of suede and synthetic overlays. The multi-material play and chunky midsole allow for exciting colour blocking and contrast possibilities.

“I love that you literally can rock the sneaker with anything… including a ball gown! Which in my case is the most daring thing I always do,” says Mbatha.

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