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adidas Originals Announces The Reinterpreted ‘90s OZWEEGO Silhouette

The OZWEEGO shoe releases worldwide June 22nd

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This season, adidas Originals offers a new interpretation of the lightweight and comfortable 90s cushion runner, debuting a new silhouette for today, pushed so far from its original form it has become something new entirely.

Inspired by the groundbreaking OZWEEGO 3 silhouette from 1998, today’s OZWEEGO model features defined midsole lines, elements of its original eye stay panel, and radically altered 90s details that are brought together by a translucent support tube.

RELATED: HOW TO DE-CREASE YOUR NIKE AIR FORCE 1s 

The new OZWEEGO shoe continues its innovative legacy with adiPRENE and adiPRENE+ for maximum comfort, bringing one of adidas’ most advanced technologies from then into the now.

Featuring classic mesh, suede, and TPU construction across the upper, countered with fabric lining rendered in a nostalgic white colour with solar yellow and blue accents the OZWEEGO silhouette releases worldwide on June 22nd.

Fashion

The PUMA X SUE TSAI Collection Is Here

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For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.

RELATED: PUSHA T RUNNING WITH ADIDAS AS HE OPENS UP ABOUT CREATING IN WYOMING 

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.

Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

RELATED: PUMA UNWRAPS THE NEW LQD OPTIC

PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.

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Sneakers

Pusha T Running With adidas As He Opens Up About Creating in Wyoming

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Pusha T with adidas

Pusha T is running and it’s refreshing to see.

The intersection between creativity and fitness is not talked about as much as it should, so the latest campaign by adidas, which features the rapper stretching and scaling the mile , all while distilling the creative journey to the engineering of his Grammy nominated album, Daytona, is a thrill to catch.

Maria Taylor laces up to host a new video series from adidas called Running With.

Pusha T with adidas

In the first episode, Taylor invites Pusha T to join her on a run and chat about creating his album Daytona in Wyoming, writing vs. freestyling and where his creativity comes from.

RELATED: NASTY IN PUMA RS-X TROPHIES 

“I think a lot of my creativity comes from the energy in the streets”, he says. “You know I like to call it going outside. Outside in the culture. I’m outside in the streets. I’m outside in the club circuit. I personally feel like, if I don’t do it, where they going to get it from?”

Running With is part of the brand’s Feel the Boost campaign. The series is meant to inspire viewers as they watch some of their favourite Creators have an engaging and personal conversation while experiencing the feeling of Boost on a run through the streets.

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

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