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SAFW Day 2 Recap – Hottest Runway Looks

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SAFW DAY TWO 2019

Here’s a glimpse of every thread that hit the runway on day two of South African fashion week.

CLICK ARROWS TO SLIDE GALLERY

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Fashion

Celebrating Levi’s 501 Day

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On May 20th, the Levi’s 501 jean, the original button fly jean, will celebrate its 146th anniversary. Celebrated as ‘501 Day,’ Levi’s is paying homage to the iconic fit for being the ultimate blank canvas for self-expression.

Throughout history, wearers have taken them and added their own twist to their 50 jeans. This year, Levi’s will continue to celebrate that we are all collaborators with special customisation offerings at select Levi’s Tailor Shops, our 501 family of products and events around the world.

LEVI’S TAILOR SHOP LOCATIONS:

  • Levi’s Sandton (Shop Number LL2615, Lower Level, Sandton City, Rivonia Rd, Johannesburg, Sandton, 011 784 9187)
  • Levi’s Waterfront (Shop 6172, Breakwater Blvd, Victoria & Alfred Waterfront, Cape Town, 021 418 8479)

LEVI’S 501 FAMILY:

The 501 jean has progressed constantly—that’s one of its secrets—keeping the fit fresh and relevant. The current 501 series includes tried-and-true favorites as well as new styles designed through a modern lens while offering an authentic vintage look and feel.

MEN’S & WOMEN’S:

  • 501 JOGGER: Levi’s most iconic jeans redesigned with elasticised ankles and waistband for extra comfort and streetwear style. Arriving 1 July.

MEN’S:

  • 501 ORIGINAL: The iconic straight fit with the button fly—since 1873. Sits at the waist with a straight leg.
  • 501 ORIGINAL CUT-OFF SHORTS: Vintage-inspired with the same iconic fit and button fly that started it all, Levi’s 501 Original Cut-Off Shorts have been a style staple for generations.
  • 501 JOGGER: Levi’s most iconic jeans redesigned with elasticised ankles and waistband for extra comfort and streetwear style. In stores from 1 July.

WOMEN’S:

  • 501 ORIGINAL CROPPED: The 501 Original, cropped for a fresh look that shows off your shoes.
  • 501 HIGH-RISE SHORTS: Sleek fit with a waist-defining high rise.

LOCAL 501® DAY ACTIVATION

To celebrate the anniversary (May 20, 1873) of the original and most iconic blue jean, Levi’s® South Africa will be running the following promotion in all its retail stores: R501 for 501®’s that are valued at up to R1000, 17-20 May.

In addition, the first 150 customers who make a purchase between 17 – 20 May in the Levi’s Sandton or Waterfront stores will receive a set of 6 limited edition 501®Day patches each.

 

 

 

 

 

 

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PUMA’S Cell Alien OG Sneaker Lands In Style

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Reliving the 90’s visible running technology boom, Sports brand PUMA is bringing back yet another revolutionary sneaker from the era – the CELL Alien OG.

A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed street style staple.

RELATED: KANYE DROPS THE YEEZY BOOST ANALOG 700

When PUMA innovated the CELL technology, it was the most durable and resilient cushioning
technologies of the day. Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning.

When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.

Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking colour mix, and super-fresh design. The silhouette remains true to the original colourway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole.

RELATED: YOUNGSTA WEARS PUMA CELL VIPER IN WHITE ON WHITE 

After relaunching OG colourways in the first pack, modern iterations of iconic silhouette
will continue to drop throughout the year. The CELL Alien OG launched exclusively with Undefeated on April 25th with the local release hitting

Shelflife stores exclusively on 16 May 2019 for R1999.

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Levi’s Has Launched A Campaign To Promote Voting On Election Day

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South Africa’s National Elections are just around the corner and Levi’s is doing this really cool thing where they are partnering up with some of the South Africa’s most influential celebrities to drive awareness of the elections.

The campaign’s point of departure lies in the fact that only 33% of the eligible youth voted in 2014.

“Levi’s® is all about self-expression and at this time, your vote is the ultimate expression of your voice. We really wanted to get behind this and create a movement particularly amongst the youth”, said Candace Gilowey, Head of Marketing Levi Strauss South Africa in a press release to QuenchSA.com.

“There is power in them hearing this message coming from their favourite actress, musician or sportsperson and we are proud to partner with them to deliver it” she continued.

RELATED: LEVI’S SILVERTAB AMPLIFIES 90’S REVIVAL 

Key partners taking a stand alongside the brand are DJ and producer Black Coffee, actress Nomzamo Mbatha, rapper Rouge, cricketer Kagiso Rabada, TV presenters Maps Maponyane, Pabi Moloi and Katlego Maboe, Metro FM DJ Moflava, rocker Francois Van Coke and Instagram darling Qaanita Orrie.

Each will share their personal motivation for voting on Election Day and a portrait image of themselves wearing the iconic Levi’s® Vote t-shirt.

RELATED: REMEMBERING LEVI’S SKINNY 501 CAMPAIGN 

Over 1000 Levi’s® limited edition Vote t-shirts will be given away to the public through various competitions on the Levi’s® South Africa Instagram page as well as through the Instagram pages of the influencers joining the movement.

 

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