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Youngsta wears latest PUMA CELL Viper in White-on-White

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PUMA CELL Viper drop 2 Youngsta 2_lo

A fresh take on the heritage running silhouette, the latest PUMA CELL Viper in PUMA White-PUMA White has debuted.

Emerging from the ‘90s with a reimagined design, CELL Viper is a throwback to the vis-tech running wave introduced 20 years ago. With a completely new upper inspired by heritage CELL sneakers from the PUMA archive, the design language taps into the OG community of sneaker-heads with a recognisable Formstrip placement, a chunky midsole with CELL cushioning technology and brand-new CELL branding on the lateral view.

PUMA CELL Viper drop 2_lo

This archive classic is worn by Cape Town rapper YoungstaCPT – real name Riyadh Roberts – who has been unapologetically championing strong cultural messages through his rap since 2010.

PUMA CELL Viper drop 2 Youngsta 1_lo

With 30 plus mix tapes under his belt, a new album called “3T – Things Take Time” and latest song release titled ‘Own 2019’, YoungstaCPT is at the forefront at SA street and hip hop culture, making him the perfect fit for the PUMA CELL.

RELATED: NOMZAMO MBATHA TRAILBLAZES IN PUMA’S LATEST MUSE

When PUMA CELL technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance. Making a return to rule the streets, the CELL Viper is at once minimalist and bold, perfectly combining elements of sports and style.

RELATED: NASTY C IN RS-X PUMA

The PUMA CELL Viper in PUMA White-PUMA White drops for R1499 at PUMA stores, sportscene and Sheflife.

Sneakers

adidas Originals Announces The Reinterpreted ‘90s OZWEEGO Silhouette

The OZWEEGO shoe releases worldwide June 22nd

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This season, adidas Originals offers a new interpretation of the lightweight and comfortable 90s cushion runner, debuting a new silhouette for today, pushed so far from its original form it has become something new entirely.

Inspired by the groundbreaking OZWEEGO 3 silhouette from 1998, today’s OZWEEGO model features defined midsole lines, elements of its original eye stay panel, and radically altered 90s details that are brought together by a translucent support tube.

RELATED: HOW TO DE-CREASE YOUR NIKE AIR FORCE 1s 

The new OZWEEGO shoe continues its innovative legacy with adiPRENE and adiPRENE+ for maximum comfort, bringing one of adidas’ most advanced technologies from then into the now.

Featuring classic mesh, suede, and TPU construction across the upper, countered with fabric lining rendered in a nostalgic white colour with solar yellow and blue accents the OZWEEGO silhouette releases worldwide on June 22nd.

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Sneakers

How To De-Crease Your Nike Air Force 1s

Shantel delivered a step by step vlog of getting rid of the ugly creases

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Photo Credit: sneakernews.com

My classic pair of Nike Air Force 1s have definitely seen my better days, and they are relatively new. I recently crossed the border with them for a fantastic adventure in Swaziland as part of Bushfire Festival, thinking it was a good idea to bring them sleek pearly whites to the dusty scene.

I’ve learnt my lesson!

Not the smartest move. Judge me no further.

But, whether you’ve been more responsible with your own pair(s) or not, owners of this iconic silhouette know about the wrinkly creases that ruin the clean and smooth surface. The smooth finish is precisely part of the timeless appeal, especially because it gives the Air Force 1s that rare ability to transcend trends.

And while the creasing is not completely avoidable because of the folding that results from walking, you just know when the demise is premature. Despair no longer, you can do something to restore and preserve some of the new cop freshness.

  WHAT YOU NEED

  • Erm, the creased sneakers…
  • An iron (must be able to emit steam)
  • An ironing board
  • Material you’ll stuff inside the shoe (socks, cardboard inserts, tissue paper etc)
  • Wet towel

THE STEPS TO DE-CREASE

  1. Stuff material inside the sneaker until it looks fairly filled up.
  2. Wet the towel and place it in the front, completely covering the toe cap.
  3. Heat your iron
  4. Start ironing the wet towel covered toe cap (and keeping checking to ensure you aren’t causing any damage to the sneaker.
  5. Do this action enough times for you to see the creases disappear.
  6. Leave the sneakers alone for a while before wearing them!

Good luck!

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Sneakers

PUMA Drops Sci-Fi Visual for Cell Alien OG Sneaker

PUMA has unveiled a fun sci-fi video to mark the local in-store date for the CELL Alien OG sneaker

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Reliving the 90’s visible running technology boom, sports brand PUMA brings back yet another revolutionary sneaker from the era – the CELL Alien OG.

A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed streetstyle staple.

When PUMA innovated the CELL technology, it was the most durable and resilient cushioning technologies of the day.

Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning. When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.

Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking colour mix, and super-fresh design.

The silhouette remains true to the original colourway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole.

After relaunching OG colourways in the first pack, modern iterations of iconic silhouette will continue to drop throughout the year.

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