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Nomzamo Mbatha Trailblazes in PUMA’s Latest Muse

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Nomzamo Mbatha Puma Trailblazer

PUMA releases the latest addition to the Muse Women’s range, the Muse Trailblazer, sported by Cara Delevingne and South African celebrity and DO YOU ambassador, Nomzamo Mbatha.

PUMA Muse Trailblazer pair_lo

This feminine running-inspired silhouette features a subtle metallic and breathable textile upper with pops of colour, a slip-on construction for added comfort, with elastic cross straps. Fitted with ignite foam, the sneakers are specifically designed to adapt to the female foot.

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Shattering everyday stereotypes, women are raising the bar, leading the way and living unapologetically. The Muse collection echoes PUMA’s #DoYou campaign, inspiring them to be confident, motivated, and uncompromising in every aspect of life, including their style.

Retailing for R1 499, the Muse Trailblazer in PUMA Black – Pale Pink will be available at PUMA, sportscene, The Cross Trainer, Side Step, Superbalist and selected retailers from 1 February 2019.

RELATED: NOMZAMO ROCKING PUMA DEFY LUXE

 

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PUMA Unwraps The New LQD CELL OPTIC

New silhouette debuts in September

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Photo Credit: Supplied

Global sports brand, PUMA ,is launching a brand new silhouette called LQD CELL Optic, with all of the benefits of PUMA’s LQD CELL technology: stable cushioning.

These kicks put you directly in sight with layers of dynamic colours and a sheer upper wrapped around a chunky, retro-inspired silhouette. With LQD CELL stable cushioning technology inside a spectrum of shapes and materials, the streets will never miss you.

Much like all the other LQD CELL sneakers by PUMA, the Optic features soft yet sturdy hexagonal cells that compress and work together with PUMA’s proprietary energy-returning foams resulting in high stability and enhanced comfort for anybody that that chooses to rock them.

RELATED: UNDERSTANDING THE ADIDAS ULTRABOOST 19 

The bold, sharp colour scheme is universal which makes it so much more unique than anything on the market today. With no boundaries on gender, style, or personality, LQD CELL Optic is sure to look fresh on everyone, every day.

Take them to the streets, rock them in the gym, it does not matter; the possibilities are endless. With LQD CELL Optic your head should be held high, your style should be fearless, and you should feel limitless.

RELATED: GETTING YOUR NIKE AIR FORCE 1’s TO LOOK GOOD AS NEW

Express your confidence your way with PUMA’s new LQD CELL Optic launching in September 2019 at PUMA stores, Totalsports and selected retailers. And be sure to check out @PUMA to see how everyone is choosing to rock their new Optics their way.

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

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Sneakers

adidas Ultraboost 19 Is Here

New ULTRABOOST 19 Colorways coming with launch of ‘FEEL THE BOOST’ campaign

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adidas BOOST 19 south africa
Photo Credit: Supplied

adidas has announced new colourways of Ultraboost 19 as Creators around the world celebrate the performance and cultural impact of Boost technology.

Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you.

adidas BOOST 19 south africa

The latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness.

adidas designers and product developers worked with runners globally to reinvent the running shoe.

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Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter reimagined silhouette with more energy return for a new running experience.

adidas BOOST 19 south africa

PRODUCT BENEFITS:

  • Optimized midsole with 20% more Boost to inject more energy into each step.
  • The brand-new Torsion Spring propels you forward effortlessly. The result of this high-tech configuration is a shoe that blasts back more energy and moves with you.
  • The 3D Heel Frame cradles the foot on impact, providing enhanced support and stability for a more confident run.
  • The pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced support andlightweight comfort.

Since its launch in 2013, Boost has proceeded to set new standards for comfort and design, helping athletes across multiple sport categories and will continue to be part of the most forward-thinking product innovations.

RELATED: A LOOK AT THE PUMA CELL ALIEN OG SNEAKER

adidas will be celebrating the technology’s impact on sport culture with its ‘Feel the Boost’ campaign that will continue to rollout throughout the season.

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

 

 

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adidas Has Unveiled The Evolved ALPHAEDGE 4D

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ADIDAS ALPHAEDGE 4D in South AFrica

adidas launches the latest ALPHAEDGE 4D Parley for the Oceans, which include the revolutionary ADIDAS 4D midsole. ALPHAEDGE 4D features a sport-inspired geometric lattice structure that provides stability, and is precisely tuned to offer support and cushioning – the future of performance footwear.

ADIDAS ALPHAEDGE

The ALPHAEDGE 4D model features:

ADIDAS 4D

  • The intricate lattice structure is precisely tuned for sport, absorbing pressure from any angle and propelling the foot forward and supporting movement where needed.

RELATED: ADIDAS DEBUTS THE ‘SPEZIAL’ COLLECTION 

  • The ADIDAS 4D midsole is printed with light and oxygen using Carbon Digital Light SynthesisTM (DLSTM) technology, a technology pioneered by Carbon (partnership first announced in April 2017). Carbon DLSTM technology uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products.

WATCH: THIS IS HOW TO DE-CREASE YOUR NIKE AIR FORCE 1s 

  • The technology uses data to translate the needs of a performance category, and eventually individual athlete or consumer, with the required movement, cushioning and stability directly into a midsole. Primeknit upper, with zoned forging

RELATED: PUMA & SUPPLY DIAMOND CO RETURN WITH SKATEBOARD INSPIRED COLLECTION

  • A super-lightweight upper that encase\s your foot in a seamless sock-like fit providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with zoned forging.

Continental Outsole

  • The Continental rubber outsole draws on 140 years of Continental tire technology and research – with engineered traction zones to support deeper cuts and faster acceleration, regardless of surface terrain or weather.

Parley for the Oceans collaboration

  • The ADIDAS 4D x Parley release made with Ocean Plastic® helps defend our oceans from plastic pollution. Plastic trash collected from remote beaches and coastal communities is spun into highperformance wear, turning your workout into a statement for the oceans.

ALPHAEDGE 4D PARLEY will be available on adidas ecomm from 11th July 2019 at a retail price of R 5999.

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