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Emtee Is Really Frustrated Right Now

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Emtee

He’s been with the record label since it’s genesis, but if his latest tweets are anything to go by, Emtee might not be feeling especially satisfied with Ambitiouz Entertainment right now.

Even though the self-proclaimed Afro Trap ‘goat’ has stood by the music fraternity through the high profile artist departures that hit the stable in recent years, his tone took quite the sharp dip when he blew off some steam on Twitter on Monday.

RELATED: WHY A-REECE, BENCHMARQ, FIFI COOPER LEFT AMBITIOUZ ENTERTAINMENT

The Manando hitmaker appeared to be subtweeting Ambitiouz Entertainment, asking “how do you sideline the PIONEER” (sic)

“Bitch I didn’t sign myself”, he tweeted his 856K followers as a means to tackle questions around the promotional run of his latest body of work.

Emtee’s tweets come as fans lament the lack of promotion of his 2018 album, DIY 2.

The 13 track project has yet to spawn hits with the velocity seen with his previous projects, most notably his platinum debut album – Avery.

Neither the rapper nor the music label has addressed rife speculation of an ongoing rift.

Music

Inside Channel O Looming New Show, ‘Remix.Studio’

New era, new twist from the music channel.

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Aubrey Qwana
Visually intriguing Aubrey Qwane is part of a slew of artist to be featured. Photo: Instagram/Aubrey Qwane

After years of giving us next to nothing for what feels like ever, Channel O appears to be leveling up to a fresh era packed with exciting new shows.

With the Lockdown House Party gearing to its end in the looming weekend, the music channel has added a new music show to their schedule.

The show, which aims to deliver on its promise to cross-pollinate music, fashion, and African excellence with “a keen sense of curiosity”, is called Remix. Studio. It will debut on Channel O on Friday, June 5th, filling the gap likely to be left behind as Shimza’s lockdown virtual groove bows out from screens.

Remix.Studio is “a refreshing new concept that celebrates multi-dimensional creativity by providing a fluid space for beloved African musicians – established and emerging”, it says here. The show looks “to expand on fan-favourite anthems by reinterpreting them in a live setting, both sonically and visually.”

Taking the idea of the conventional remix and pushing its limits, the concept is unique in that, in addition to the never-before-heard live rendition of the song that each episode will focus on, the artist is also styled in 3 different outfits that add a vibrant visual dimension to the remix experience.

Coupled with whimsically colourful graphics and sing-along lyrics that will appear on screen; bonus verses, melodic interpolations, acappella cadences, stripped-down ballads and masterful auto-tuned vocals are among the diversely inspired deliveries you can expect to experience from some of the continent’s most exceptional artists.

These will include, AKA (South Africa), Sauti Sol (Kenya), Tresor (DRC), Tshego (South Africa), Lucille Slade (South Africa), Sió (South Africa) Aubrey Qwana (South Africa), Muzi (South Africa), Taylor Jade (Namibia) and Dee Koala (South Africa).

Each episode will also feature an exclusive interview with each performer that will allow viewers insight into the artistic process of crafting their song, as well as the deeper meanings behind the lyrics.

Remix Studio is set to premiere on Channel O on Friday the 5th June 2020 at 17:00 and repeats on Saturday at 15:00.

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Def Jam Africa Launches With Star-Studded Roster

We are within!

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Cassper and Nadia

Famed American recording label, Def Jam Recordings has been making inroads into the African continent and they signalled their intentions in South Africa when they inked a deal with Nasty C. The label unveiled a new label division within the continent dubbed Def Jam Africa.

The roster features the biggest South African and Nigerian hip-hop and Afrobeats artists in its current format. Here in Goliwood, artists that were associated with Universal Music Group were all tapped for the honour. UMG flagship

According to a press release from UMG, Def Jam Africa will “follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.”

The new label will have headquarters in two of the continent’s main music and entertainment hubs Joburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent.

Def Jam Africa‘s rollout couldn’t be better! The artist roster includes some of the most successful African talent including South Africa’s jaggernaut Cassper Nyovest, Nadia Nakai, Nasty C, BoityTshego, Tellaman and Ricky Tyler alongside Nigeria’s Larry Gaaga and Vector.

RELATED: NASTY C JOINS DEF JAM RECORDINGS

This roster will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, the MD of Universal Music Sub-Saharan Africa & South Africa.


Dlamini expressed the aim for Def Jam Africa to become the authentic and trusted home of hip-hop and urban culture in Africa through the press release.

“Def Jam Recordings has always historically pushed the boundaries of the genre,” he said, “and we are excited to create a new community of artists within the continent, shaped around the unique and multi-cultural sounds, rhythms and productions coming from our streets, in order to help elevate hip-hop, afrobeat and trap music from Africa, to reach new global audiences within the continent, across the diaspora and beyond.”

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Sjava Exits Ambitiouz Entertainment

Sjava decides to leave!

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Sjava

Award-winning rapper, Jabulani ‘Sjava’ Hadebe has severed ties with his former record label Ambitiouz Entertainment. In an emotive letter that he released on his Twitter page, he expressed his gratitude for all that the label has done for him and that there wasn’t any ill-feelings – choosing to part ways through mutual respect.

The story comes after it was reported earlier this month that he was unhappy with the label, but was still contractually bound to fulfil his duties. Sjava joins a long list of artist that have left Ambitiouz Entertainment, difference now is that he wishes the label and artists that are still signed there good fortune.

 

The letter failed to mention what his next step would be as an independent artist, but it stands to reason that he may release his new music under Next Level Entertainment. This is the same company that he dropped his EP Umphako back in 2018.

Ambition’s Twitter account has remained mum regarding losing their biggest artist on their roster. The label has parted with household names such as Amanda Black, A Reece, B3nchMarQ, Fifi Cooper, Priddy Ugly, Saudi, and most recently Emtee. The label still has drawcards such as Miss Pru, La Sauce and Kid Tini in their fold alongside many others.

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