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Adidas Introduces ‘Never Made’

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Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?

Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings.

RELATED: ADIDAS CAPTURES THE SPIRIT OF THE PROPHERE

Featuring six distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.

ADIDAS NEVER MADE SOUTH AFRICA

Tapping into three key decades of adidas archival design – the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees iconic archival-inspired silhouettes merged with current day technologies. The Country x Kamanda merges aggressive all-terrain-inspired detailing from two eras.

RELATED: THE ADIDAS x DRAGONBALLZ COLLAB IS HERE!

Rounding off the Line of Descent series is the Marathon x I5923, which sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.

ADIDAS NEVER MADE SOUTH AFRICA

Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1.

RELATED: ADIDAS FEATURES YHANNICK  & RHARHA IN POD SYSTEM CAMPAIGN

Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees an iconic footwear concept, Feet You Wear and EQT, brought firmly into the future – reimagined atop BOOST tooling to create the X930 x EQT.

ADIDAS NEVER MADE SOUTH AFRICA

Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations.

The Never Made collection will be available at adidas Originals stores, selected retailers and online at www.adidas.co.za on October 17th 2018.

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adidas Originals Introduces the Nite Jogger Sneaker

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adidas originals nite jogger

Originals introduces the reflective Nite Jogger silhouette, a progressive design incorporating classic archival cues with modern lines.

Taking inspiration from the brand’s first foray into hi-vis technology, Nite Jogger’s contemporary design delivers an advanced interpretation of a past style retooled and restyled for today’s nighttime creator.

adidas originals nite jogger

Designed to stand out, Nite Jogger harnesses the functional reflective technology of its past iteration to illuminate its wearer after dark and become a new beacon for street style.

RELATED: GET TO KNOW THE YEEZY 500

Enhancing its night time glow, the revolutionary new silhouette is powered by deliberately placed hi-vis technology. Reflective hits feature throughout the lacing, 3-stripes, heel patch, and highlight overlays, bringing together purpose-built technology and cutting edge design for creators who know it’s never too late to pursue their vision.

adidas originals nite jogger

The upper is made up of lightweight nylon ripstop, soft mesh knit, and suede overlays. Elevated for comfort and engineered for nighttime exploration, the shoe sits atop a full-length BOOST sole.

RELATED: INTRODUCING ADIDAS ‘NEVER MADE’

Re-imagining the original Nite Jogger colorway, the updated release is punctuated by contrasting hits of orange set against an all-black upper.

adidas originals nite jogger

Meanwhile the signature heel overlay acts as a visual nod to the archive model, continuing a theme of looking to the past in order to innovate for the future. A shoe designed for the relentless pursuit of creativity, unbound by the constraints of daylight, the Nite Jogger sneaker is capped off by the message “the speed of nite” written in morse code on its outsole.

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Nasty C Rocks In PUMA RS-X Trophies

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Nasty C in PUMA RS-X Trophies 01_lo

Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television.

Nasty C in PUMA RS-X Trophies 04_lo (1)

As worn by South African rapper, songwriter and record producer Nasty C whoscooped major awards including Best New Artist at the Metro FM MusicAwards, making him the perfect fit for the RS-X Trophies.

RELATED: NASTY C, AKA, SHEKHINAH AMONGST MOST STREAMED SA ARTISTS

Built with RS technology on the midsole, the bulky silhouette with mesh andtextile upper is stylishly decked with leather overlays.

Team Gold colourway are embossed with a textile heel piece and moulded sock liner with specific RS branding. Completing the look with tonal laces, the sneakers are placed atop rubber outsole with a lightweight midsole.

RELATED: NOMZAMO MBATHA OOZING SWAG IN PUMA DEFY LUXE

The sneakers of the season come in two additional colourways – PUMA White-Bronze and Steel-Grey Dark Shadow. Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. PUMA has revived and reinvented this design from the ground up.

The new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honouring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold colour palette.

RELATED: PUMA SATIN MUSE II

The RS-X Trophies drops on 1 February 2019 for R1 999 at PUMA stores, sportscene, X-Trend, Side Step, Superbalist, Jack Lemkus and selected retailers.

 

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Celebrity

Khanya Mkangisa and Nick Soul To Dish Showbiz Tips At Looming PUMA Shindig

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Khanya Mkangisa

For their final Select X Stories of the year, PUMA will host a Q&A couch session with Nicholas Nkuna AKA “Nick Soul” and Khanya Mkangisa from 11 am on Saturday 17th November at the SELECT Courtyard in Braamfontein.

This event is titled “The Actors”, and the conversation topic will cover the showbiz and acting industry.

Hailing from Nelspruit, Mpumalanga, Nick Soul was catapulted onto the world stage when he was cast as ‘Simba’ in The Lion King in 2012 and he’s also known for his role in SABC1’s TV series Skeem Saam. Actress and television presenter Khanya Mkangisa made her debut at the age of 14 as a youth show presenter on YOTV and has been on the rise ever since.

The Select X Stories is a series of knowledge-sharing events celebrating street culture, art, media and music, as hosted by local creative legend Mpumelelo ‘Frypan’ Mfula. Engage with industry leaders, game-changing artists and disruptive trailblazers in an intimate Q&A couch session – past speakers include Thithi Nteta, Nomzamo Mbatha, Fumani Mthembi, Amaru da Costa and Theresho Selesho.

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