Connect with us

Fashion

Adidas Introduces ‘Never Made’

Published

on

Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?

Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings.

RELATED: ADIDAS CAPTURES THE SPIRIT OF THE PROPHERE

Featuring six distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.

ADIDAS NEVER MADE SOUTH AFRICA

Tapping into three key decades of adidas archival design – the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees iconic archival-inspired silhouettes merged with current day technologies. The Country x Kamanda merges aggressive all-terrain-inspired detailing from two eras.

RELATED: THE ADIDAS x DRAGONBALLZ COLLAB IS HERE!

Rounding off the Line of Descent series is the Marathon x I5923, which sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.

ADIDAS NEVER MADE SOUTH AFRICA

Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1.

RELATED: ADIDAS FEATURES YHANNICK  & RHARHA IN POD SYSTEM CAMPAIGN

Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees an iconic footwear concept, Feet You Wear and EQT, brought firmly into the future – reimagined atop BOOST tooling to create the X930 x EQT.

ADIDAS NEVER MADE SOUTH AFRICA

Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations.

The Never Made collection will be available at adidas Originals stores, selected retailers and online at www.adidas.co.za on October 17th 2018.

Other Sneaker News:

Fashion

SAFW Day One – Gallery of The Hottest Action

Here’s a glimpse of the hottest trends, threads, collections and glittering action on the first day of SAFW

Published

on

SAFW RECAP

Fashion aesthetes and the South African fashion industry assembled to witness the display of the freshest collections from some of the land’s hottest fashion dab-hands, as well as welcome surprises from new players in the field.

The first day of South African Fashion Week was an explosion of much colour, plenty of experimenting with silhouettes and textiles, and a lot of play on texture. I love the freshness with some of the collections that found a creative way of incorporating the classic ‘African’ aesthetic – playing with traditional patterns – without limiting the scope of what that looks like.

It’s always an exciting time, both on and off the runway.

Continue Reading

Fashion

adidas Switches up The Nite Jogger

Published

on

adidas nite jogger

adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update.

The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise.

adidas nite jogger

With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode to the people and things that thrive in spaces generated by darkness. The campaign demonstrates how night time can act as the perfect backdrop for expression.

RELATED: ADIDAS CONSORTIUM PARTNERS WITH SHELFLIFE 

Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud Tokyo.

adidas nite jogger

Illuminating its wearer after dark, the campaign shows how the Nite Jogger silhouette brings together function first technology and forward thinking design, in order to push today’s night time creator firmly to the forefront.

Harnessing the reflective hi-vis technology of its past iteration, the silhouette is engineered for those who know it’s never too late to pursue their vision.

RELATED: ADIDAS INTRODUCES NITE JOGGER KICK

Accompanying the film are photographs shot on film by London based photographer and multi-media artist Bafic, which oscillate naturally between day and night, demonstrating the unrelenting creative spirit that Nite Jogger shoe seeks to embody.

adidas nite jogger

Returning this month, the new Nite Jogger sneakers feature lightweight nylon ripstop, soft mesh knit, and suede overlays.

Combined, these materials offer advanced adaptability for the unrelenting grind of 24/7 creativity. Hi-vis reflective details complete the upper, adding a new dimension to the shoe’s name and establishing it as a must have in the arsenal of any creative that thrives at night.

RELATED: THE YEEZY 500 SALT DROPS 

All of this is then rounded off with a BOOST midsole and durable rubber outsole, resulting in a silhouette that is elevated for comfort and engineered for night time exploration.

The Nite Jogger sneaker is capped off by the message “speed of nite” written in morse code on its outsole and tongue. Offered in a flurry of distinct new colourways, featuring tonal greys, pastel greens, and eye-catching orange hits, the result is a striking expression of the Nite Jogger silhouette’s enduring aesthetic, presented in an exciting new context.

Continue Reading

Fashion

adidas Consortium Partners With ShelfLife

Published

on

Shelflife x adidas Square - 3

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration.

Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.

Shelflife x adidas Square - 1

The latest adidas Consortium release is a global first that exemplifies the international mindset of the wide-ranging Consortium family.

First launching in 2006, Shelflife are O.G. trailblazers, bringing an utterly distinct, cutting-edge curation of streetwear and sneakers to their South African devotees, via their Johannesburg and Cape Town stores.

Shelflife x adidas Square - 4

Taking on the formidable heritage of the adidas ZX running shoe series, Shelflife bring their own eye-catching approach to a new iteration of the ZX4000 model.

Viewed straight-on from the outside, the Shelflife version is defined by its understated use of luxurious greyscale nubuck and woven fabric underlays that evoke the historic craftsmanship of the retailers’ home country. On foot and in action however, the medial side of the shoe is revealed, showcasing a colorful, jacquard-printed panel.

All campaign assets for the release were created and shot in South Africa by local creatives Paul Ward (photographer) and Gabrielle Kannemeyer (stylist), further strengthening the bond between one of the most memorable Consortium releases of the year and the place, people and heritage that brought the shoe to life.

adidas Consortium x Shelflife will be available for purchase on April 13th 2019 at the Shelflife stores in Johannesburg and Cape Town as well as online at www.shelflife.co.za from 6pm. Sneakers will be releasing on a first come first serve basis.

Continue Reading
Advertisement
South African celebrity couples
News1 year ago

These 11 South African Celebrity Couples Are Every Romantic Goal

Celebrity4 years ago

Mzansi Celebrity Nudes For A Cause: The Marie Claire Naked Issue 2015 is Out

Hair2 years ago

10 Fresh Celeb HairCuts (And Their Names) For Your Festive Look!

Celebrity3 years ago

9 Big Brother Mzansi Break Out Stars: Where Are They Now?

Fashion8 months ago

Tino Chinyani Wears The Best Pants In The Business – Proof in Pics!

TV2 years ago

Yvonne Left At The Alter: Scandal! Nuptials End In Tears

Hair8 months ago

Hair: We Caught Up With Legends Barber Founder Sheldon Tatchell

Harmony Katulondi Top Billing
Interviews8 months ago

Top Billing: Harmony Katulondi Joins The Presenter Family

idols sa season 5 auditions
TV3 months ago

Idols SA Season 15 Auditions Kick Off In Pretoria

Hair8 months ago

Hair: What Legends Barber is All About

Hair8 months ago

Hair: One Barber Spills All About Legends Barber

Hair2 years ago

5 Banging Celeb Hairstyles To Steal For Your Festive Look!

Fashion6 months ago

Nomzamo Mbatha Oozes Swag In New PUMA Defy Luxe

Boity Wuzdat
Celebrity8 months ago

Boity Has Her Eyes Set On Dropping Some Music

Hair8 months ago

Hair: A Customer’s Experience At Legends Barber

Morny Ryle Top Billing
Interviews8 months ago

Getting To Know Top Billing’s New Presenter – Ryle De Morny

News1 year ago

The Wait Is Over – It’s Now Hours To The Black Panther Premiere!

Celebrity2 years ago

The 10 South African Celeb Couples Who Melted Our Hearts In 2016!

Kat La Kat
Interviews8 months ago

Deep House Ace Kat La Kat Is Not Chasing The Wave – Interview

Hair8 months ago

Hair: Should You Get Your Touched At Legends Barber?

Trending