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Adidas Introduces ‘Never Made’

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Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?

Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings.

RELATED: ADIDAS CAPTURES THE SPIRIT OF THE PROPHERE

Featuring six distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.

ADIDAS NEVER MADE SOUTH AFRICA

Tapping into three key decades of adidas archival design – the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees iconic archival-inspired silhouettes merged with current day technologies. The Country x Kamanda merges aggressive all-terrain-inspired detailing from two eras.

RELATED: THE ADIDAS x DRAGONBALLZ COLLAB IS HERE!

Rounding off the Line of Descent series is the Marathon x I5923, which sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.

ADIDAS NEVER MADE SOUTH AFRICA

Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1.

RELATED: ADIDAS FEATURES YHANNICK  & RHARHA IN POD SYSTEM CAMPAIGN

Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees an iconic footwear concept, Feet You Wear and EQT, brought firmly into the future – reimagined atop BOOST tooling to create the X930 x EQT.

ADIDAS NEVER MADE SOUTH AFRICA

Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations.

The Never Made collection will be available at adidas Originals stores, selected retailers and online at www.adidas.co.za on October 17th 2018.

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Fashion

Nomzamo Mbatha Oozes Swag In New PUMA Defy Luxe

DEFY Luxe, as worn by actress and activist Nomzamo Mbatha, boldly challenges the traditional training shoe design.

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Nomzamo Mbatha is going from strength to strength. Just days after having an entire rose named after her, the good sis unveils new visuals showcasing the new DEFY Luxe kicks. The latest PUMA release aims to unsettle the traditional shoe design.

Nomzamo Mbatha for PUMA DEFY LUXE

This new colourway is said to be perfect for mixing and matching athleisure looks, the gold accents giving your outfit a more luxurious look. Its unique platform fully supports your movements in the gym, but also complements your style throughout the day. It’s a training shoe that’s anything but conventional.

RELATED: NOMZAMO MBATHA IN PUMA FIERCE SLIDES

I for one know that I love the space comfortable functionality and dope design when I’m in the gym. There’s too many mirrors to not feel like you are looking killer while working out, especially when you aren’t that motivated to put in the work.

Nomzamo Mbatha for PUMA DEFY LUXE

MAIN TECH BENEFITS

COMFORT: PROFOAM provides instant cushion, is lightweight and has high rebound.

SUPPORT: The strategically placed TPU pieces provide upper support.

FIT: The fully knitted upper provides comfort and a sleek lightweight feel.The

The DEFY LUXE is available in-store at PUMA, The Cross Trainer, Totalsports and selected retailers nationwide for R1899.

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Fashion

Nasty C Rocking The Latest PUMA Drop

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Nasty C in PUMA Breaker Hi Blocked

Nasty C is the perfect fit for the latest men’s sneaker drops from PUMA – the RS-0 Optic Pop and the Breaker Hi Blocked.

Drawing inspiration from the 80’s counterculture of the New York and London punk scene, the Breaker jumps to the next level with a very modern and futuristic style.

While the debut collection was fitted with a fully knitted sock-like upper, the Breaker Hi Blocked is a mid-cut boot that features aggressive dimensions with a touch of classic elements.

PUMA Breaker Hi Blocked

Pushing boundaries with progressive, fashion-forward silhouettes, Global sports brand PUMA launches the Breaker Hi Blocked, as worn by South African rapper, songwriter, record producer, and local PUMA ambassador Nasty C.

RELATED: ADIDAS CAPTURES THE SPIRIT OF PROPHERE 

Drawing inspiration from the 80’s counterculture of the New York and London punk scene, the Breaker jumps to the next level with a very modern and futuristic style.

While the debut collection was fitted with a fully knitted sock-like upper, the Breaker Hi Blocked is a mid-cut boot that features aggressive dimensions with a touch of classic elements. Fusing the best of sports and fashion, this iteration plays with monochromatic block and metallic finishes for a premium look.

36698901_PUMA Breaker Hi_lo

Rendered with textured nubuck leather overlays, oversized tooling, rugged outsole and distinctive blocking at the heel, these kicks drop in Elephant Skin – PUMA Black colourway.

RELATED: WIZKID, CASSPER & THANDO THABETHE FOR MOSCHINO 

The Breaker Hi Blocked will be available worldwide on October 4, get yours for R2 299 at PUMA stores, Archive, Side Step, The Cross Trainer and selected retailers nationwide.

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Fashion

Adidas Captures The Spirit of Prophere

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adidas Originals captures the unwavering spirit of Prophere with the release of a series of images that champions the uncompromising creators that exist on their own terms, while featuring the latest launch of the provocative footwear bringing the shoe’s outsider mindset and act of rebellion to the forefront.

Adidas Prophere South Africa

Known for their laidback, off-beat rhythms and homegrown energy, rising stars of the American west coast rap scene SOB x RBE are featured in the series of images which encapsulate the outsider mentality that underpins the Prophere model.

RELATED: ADIDAS PROPHERE II SOUTH AFRICAN LAUNCH 

Photographed on their home turf of Vallejo, California and in the group’s natural environment – brings this element to the forefront and captures a ‘from the inside’ perspective of the group.

Adidas Prophere South Africa

Hanging out in their local neighborhood with friends and familiar faces, the overall attitude and atmosphere characterizes the crew’s style, personality and behavior.

This fearless rap foursome with an uncompromising spirit exposes the bold and defiant runner silhouette in two new colorways for Spring 2018. Each shoe in the release features a stark black palette  across  the upper and midsole,  accented  by  3-stripes  mark  in  either  White  or Hot Pink, putting Prophere at the center of a new streetwear community who do things their own way.

Adidas Prophere South Africa

Uniquely different, rebellious in nature and always making a statement, Prophere continues to disrupt and reconstruct familiar norms in the creation of something new, exciting, and unquestionably homegrown.

RELATED: LEVI’S SILVERTAB IN SOUTH AFRICA

Adidas Prophere South Africa

Prophere will be available at a retail price of R1899 at adidas Originals stores, select retailers and adidas.co.za on October 4th 2018.

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