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Inside AKA, SONY & Vth Season’s Masterplan For A World TakeOver

AKA is a busy man, but his business will be now be handled differently.

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AKA
Photo Credit: Austen Malema via Instagram

Last week was a busy one in the world of AKA; He launched an app, shared the good news that his critically acclaimed, award-winning sophomore album – Levels – had finally reached double platinum in album sales, left fans startled with the announcement of his decision to end his tenure as an indie artist as he makes unexpected return to Vth Season, as well as news of a global deal with Sony Music.

Mind you, all of that unravelled back to back from a massive wave of big announcements that began with the announcement that he had decided to shut down his Beam Group company.

In March this year, Supamega had stated that Touch My Blood would be his final album as he now prepared to focus more on the business side of things – a lucrative space which included deals with global brands CRUZ Vodka and Reebok.

The Hip Hop artist, who had initially declared his latest and third album, Touch My Blood, as his final, also confirmed that nothing could be further from the truth.

ALBUM REVIEW: OUR THOUGHTS ON AKA’S NOT SO LAST ALBUM – TOUCH MY BLOOD 

On the contrary, AKA is gushing about the new possibilities that come with the new deals.

“I am proud to announce my new partnership with SONY Music Africa an Vth Season”, he said in a statement. “This is a long-term global deal that will take my music to new heights for many albums. Cheers to the future!”

Putting the highly publicised bad blood between him and Vth Season behind – the label he feuded with for some time following what appeared to be a messy departure back in 2017, AKA is moving forward with the new deal to expand his reach.

The renewed partnership will see Vth Season and AKA create and market his music and brand across the continent and the world, it says here. Vth Season will also exclusively handle all of his bookings and touring that that will take place outside the country.

RELATED: WHAT FANS THOUGHT OF THE LONG AWAITED FELA IN VERSACE VIDEO 

“There’s never been a stronger combination than Vth Season and AKA, and we are happy to be a part of it once more. We all know that AKA is a great musician and we are excited to bring that to the world,” shares Raphael Benza of Vth Season.

“We are very excited to have Kiernan Forbes back in the family. There is no doubt that AKA is one of the best and brightest that South Africa has ever produced, and we believe that, in partnership with ourselves, we have the ability to export the AKA brand, as well as many other talented artists that we have on our books, to the world. Here’s to many exciting things to come! Welcome back to the family, Kiernan Forbes!” expresses Refiloe Ramogase, General Manager of Sound African Recordings, a Division of Sony Music Entertainment Africa.

 

 

 

 

Music

Inside Zahara’s 5 Months Of Sobriety

Zahara has opened up about her 5 months without alcohol, saying she now wants to shine the spotlight on the mental health of local artists, who’d rather “destroy themselves” than face record labels.

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Zahara
Photo: Sowetan/Veli Nhlapo

It’s been 5 months since Zahara has consumed any alcohol.

The Afro-Pop songbird revealed to TshisaLive that she decided to quit after “one night I finished a whole bottle of wine by myself.”

This personal milestone attends to negative portrayals of the singer, who’s had to fight persistent reports of a drinking problem that is out of control. It’s a reputation she’s keen to challenge. “I want to show people that those stories aren’t true.”

It’s also a reputation, says the singer, that has been engineered to undermine her credibility amid her fight for album royalties.

READ: EVERYONE’S TALKING ABOUT DJ SBU’S NIPSEY HUSSLE SPEECH 

Her breakthrough moment, however, happened last year in October, when her mother and sister fasted in prayer as a means to intervene. She hasn’t had any since then, and doesn’t miss it.

The 30 year old afro-soul songstress has recently detailed rough patches she’s endured in recent months, most of which are related to the alleged heated disputes between her and her previous labels.

ALBUM REVIEW: ZAHARA – COUNTRY GIRL 

“I won’t be a statistic, I want my money”, says Zahara in a new Instagram post, in which she also gives out her personal mobile number. Repurposing lyrics from her hit single, Umthwalo (My baggage), she went on to clarify that the account was not hacked. Instead, she’s decided to use her platfom to expose unspoken realities in the music industry.

Speaking to IOL Entertainment, Zahara said she’s adamant to be heard.

“Some of my peers are suffering from depression, some have thrown themselves into drug abuse, others into the arms of men simply because they are afraid of admitting that they have no money, because the record labels are not paying us”, says the Loliwe hitmaker.

Zahara also said that she’s now pursuing legal action for said album royalties.

 

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Nasty C Opens The Industry With ‘Lift As You Rise’

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Nasty C, Tellaman, Rowlene for Lift As You Rise

More and more of Mzansi’s hip-hop artists are climbing the ladder of success with the support and mentorship of hip-hop collectives.

This phenomenon brings to life a gripping narrative that the local hip-hop space is overloaded with inherent quality and talent. With this in mind, Red Bull Music and Tall Racks Records have joined forces to form Lift As You Rise; a music project that is aimed at uplifting artists across South Africa and subsequently catapults them into success.

Made up of unstoppable forces Nasty C, Tellaman, Gemini Major, Rowlene, Lastee and Zino D, the Lift As You Rise project will see these artists come together to produce multiple open tracks.

These tracks will incorporate verses from the collective artists, excluding 16 bars that will allow Mzansi’s aspiring artists to add their verses and subsequently completing the tracks. As a result, SA’s budding musicians can contribute to the songs and add their parts so as to complete the tracks.

The musicians will then need to upload their tracks onto their respective social media platforms with the correct tags.

Red Bull Music and Tall Racks Records will then select the best artists. Successful artists will get an opportunity to go into the Red Bull Music Recording Studios in Cape Town where songs will be recorded culminating in complete tracks released to the public.

“A much-undervalued part of the music industry is collaboration, especially in the world of fresh and independent hip-hop artists,” Nasty C comments.

“At the moment, our music culture in SA is becoming more and more open to sharing and collaborating and this is the culture the Lift As You Rise project looks to achieve. This is the era where budding artists need to catch up with the understanding that they must collaborate to take their gift one step further.”

Rowlene adds, “Collaboration is the biggest uplifting force driving music today. To young and upcoming artists looking to project their talents onto a bigger audience, the Lift As You Rise project is the powerful stepping stone.”

For more information on the Lift As You Rise project, visit http://redbull.co.za/lift-as-you-rise

 

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Beyoncé’s Homecoming Doccie To Premiere on Netflix

Beyonce’s Coachella documentary is coming to Netflix

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Beyonce Homecoming Netflix

Beyoncé has premiered the first look into her looming documentary, and the streets are shaken.

The promo for ‘Homecoming‘ landed on the internet on Monday. The South African beyhive is in for a treat as the documentary will surface on Netflix, April 17th.

The picture is set to chronicle the journey to one of Beyoncé’s most iconic performances – Beychella.

The doccie will feature the actual performance – which means you can now stop scouring the internet for that pixelated footage obtained from the live stream – as well behind the scenes preparations for the critically lauded show.

The piece is said to offer an “intimate, in-depth look” at the concert, revealing “the emotional road from creative concept to cultural movement,” Netflix said.

Will you be streaming this one? Join the conversations in the comments section below, and follow us on Twitter, Facebook and Instagram

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