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Caster Semenya’s Born To Do It Nike Ad Is Bomb AF

Caster Semenya sprints past the challenges she’s faced in her career in this victorious Nike ad

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Caster Semenya Nike ad

Nike continues shaking the advertising table with their recent radically transformative adverts, which find the global sports brand taking strong political stances in their latest Just Do It campaign.

Departing sharply from the clean aesthetic that has come to define the sometimes sterile marketing of major brands, it appears the brand has decided to have an authentic voice, even if it comes with some backlash.

A series of visually captivating clips have been banged out in quick succession over the last few weeks, and many of the adverts have people talking, Nike trending, and sneakers being burnt, literally.

READ: CASTER SEMENYA WEDS LONG TERM GIRLFRIEND 

It’s just days after the controversial Colin Kaepernick advert first premiered, resulting in massive backlash that saw those opposed to the national anthem protests burning their pairs.

And now the brand has debuted a mini Caster Semenya documentary, in which she stands her ground gallantly against the persistent, and often quite violent, opposition she has been facing throughout her career as one of South Africa’s most exceptional athletes, as well as one of the world’s fastest women.

Over the years, the legitimacy of Caster’s womanhood has been a matter of debate for various sporting bodies, some who’ve tried forcing to take medication to suppress testosterone in her body.

“Would you prefer I hadn’t worked so hard?”, Semenya asks in a powerful monologue cascading on the Born to do it through line. “Would it be easier for you if I wasn’t so fast ?”

The advert distils the athlete’s journey in a marriage of eras that jumps from her childhood into the women she’s become, a sprinter with a few records under her belt.

“Too bad. I was born to do it.”, she says.

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Celebrity

Thuso Mbedu Scores Leading Role In American Series

Emmy Award nominated South African actress, Thuso Mbedu, has been cast as ‘Cora’ – the leading character on a looming American television series

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Photo Credit: Getty Images

South African TV audiences first encountered her through the telly when she first appeared on Generations; The Legacy in the not-so-distant past. Four years later, Thuso Mbedu has paced through hoops to become the first South African actress to score a leading role in an American series!

Mbedu has been picked to star as the lead character on Barry Jenkins’ adaptation of The Underground Railroad. The actress will be taking on the role of Cora – the main character in the critically lauded novel.

The 27 year old’s history of flirtations with Hollywood dates back to 2018 and 2019, when she received International Emmy Award nominations for her stellar portrayal of Winnie on Mzansi Magic drama series – Is’thunzi. Although she didn’t bring any of the prestigious gongs home, there’s no lack of evidence that her star has now sky rocketed to global horizons.

The Underground Railroad tells the story of a young Cora’s journey as she negotiates her way in the pre-war South, according to Variety. Following her escape from a Georgia plantation, she discovers the existence of a railroad with a secret network of tracks and tunnels.

“My thumb and neurons are failing me right”, jotted the actress on her Instagram. “So I’ll just do as most South Africans do when this happens: I GOT THE JOB!!!”

 

 

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Esprit Launches in South Africa!

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Esprit is launching in South Africa with three intriguing, multi-faceted flavours – Mango with a twist of Chilli, Watermelon and Strawberry with a twist of Lime, and Blueberry and Basil with a twist of Hibiscus.

 

These are exciting and novel flavours that inspire an independent spirit and sassy confidence. The flavours are matched by distinctive packaging, including striking iconography and colours, and a bold campaign statement: “own your flavour”.

“Esprit is part of the global trend towards interestingly flavoured alcoholic drinks. It embraces the individuality of the modern South African consumer, those who knows who they are and exactly what they want,” says Tania Kotze, Esprit Brand Strategy Manager.

This launch allows Esprit to offer those who are unique, self-assured and self-affirming a drink that reflects their unique personalities. Esprit is expected to be in stores by March 2019, so look out for the advertising campaign that’s as interesting and unique as the drink itself.

Visit espritofficial.com to read more about the new delicious flavours!

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Celebrity

Babes Wodumo Fined & Released on Bail

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Babes Wodumo arrest, fine, bail

Babes Wodumo and her sister were on Monday fined R1000 after failing to show up on court this past Friday. Real name Bongekile Simelane, Babes and her sister, Nondumiso Simelane appeared in the Durban Magistrate’s Court on Monday.

The fine comes after the two had blamed their absence on a car breakdown on their way to court from Pietermaritzburg. The sistren claim to have been out of town attending gigs the night before their car’s said malfunction.

Tipcee was given a warning.

The three are being accused of assaulting a woman in Durban last month. The alleged assault came a day after Babes shared a video of her former boyfriend – Mampintsha – assaulting her on Instagram live.

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