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Caster Semenya’s Born To Do It Nike Ad Is Bomb AF

Caster Semenya sprints past the challenges she’s faced in her career in this victorious Nike ad

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Caster Semenya Nike ad

Nike continues shaking the advertising table with their recent radically transformative adverts, which find the global sports brand taking strong political stances in their latest Just Do It campaign.

Departing sharply from the clean aesthetic that has come to define the sometimes sterile marketing of major brands, it appears the brand has decided to have an authentic voice, even if it comes with some backlash.

A series of visually captivating clips have been banged out in quick succession over the last few weeks, and many of the adverts have people talking, Nike trending, and sneakers being burnt, literally.

READ: CASTER SEMENYA WEDS LONG TERM GIRLFRIEND 

It’s just days after the controversial Colin Kaepernick advert first premiered, resulting in massive backlash that saw those opposed to the national anthem protests burning their pairs.

And now the brand has debuted a mini Caster Semenya documentary, in which she stands her ground gallantly against the persistent, and often quite violent, opposition she has been facing throughout her career as one of South Africa’s most exceptional athletes, as well as one of the world’s fastest women.

Over the years, the legitimacy of Caster’s womanhood has been a matter of debate for various sporting bodies, some who’ve tried forcing to take medication to suppress testosterone in her body.

“Would you prefer I hadn’t worked so hard?”, Semenya asks in a powerful monologue cascading on the Born to do it through line. “Would it be easier for you if I wasn’t so fast ?”

The advert distils the athlete’s journey in a marriage of eras that jumps from her childhood into the women she’s become, a sprinter with a few records under her belt.

“Too bad. I was born to do it.”, she says.

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“He’s a Prick!” – Anele Mdoda and Phat Joe’s New Feud

One month after Phat Joe’s suspension over homophobic on air remarks, he’s trending again for more foolishness.

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Photo Credit: Anele via Instagram

Phat Joe and Anele Mdoda are the latest South African celebrities who might be no longer be inviting each other to the braai.

The popular radio presenters on Wednesday read each other for filth, shaking the table just in time for breakfast. It all happened (so fast!) after Phat Joe threw the low hanging shade at Anele Mdoda, questioning her inclusion on the the Miss SA judging panel.

Phat Joe reportedly ruffled feathers on his Radio 2000 breakfast show when he paid dust to Mdoda’s gig judging the Miss SA girlies, allegedly saying she’s only there because of ‘affirmative action.’

“Phat Joe is obsessed with me”, Anele tweeted, hitting back at the Radio 2000 presenter over shady comments.

In a storm of tweets calling Phat Joe out, Anele also later referred to him as “washed out” and urged him to try again when he can keep a show long enough.

We know of course that Phat Joe’s controversies not only keep him on top of mind because an opportunity to shock and trend is never missed, but they’ve also led to multiple suspensions and dismissals over the years.

Just last month, the 44 year old shock jock was suspended over on air homophobic remarks.

In an attempt to defend Zodwa Wabantu’s scathing attack on gay people (she’s since delivered her apology), Majota said he doesn’t “understand why (gays) can’t accept that it’s difficult for most people to accept their lifestyle.”

In 2009, the motormouth radio host was fired from his radio show at Kaya FM after making ‘insensitive’ (insert transphobic) comments about the legitimacy of Caster Semenya’s womanhood.

According to reports, Majota had asked whether or not Semenya ever had a period. Following backlash from his listeners at the time, he’s said to have later tried explaining his comments, saying, “What is the difference between testes and testicles? Let’s say she has testes… Does it mean she is a man or a woman? She is either a natural phenomenon, or something is wrong and something should be fixed.”

Meanwhile, the 2019 Miss SA show will be airing on Mzansi this Friday.

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Music

House Vocalist Nichume Has Passed Away

Nichume’s family are in “absolute shock” over the singer’s tragic death

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Photo Credit: Instagram/Nichume

Nichume has passed away.

The house music vocalist was found at a friend’s place last night following an apparent suicide, a press release has confirmed.

She was an accomplished musician and a qualified ophthalmologist. Nichume reached the heights of her fame when she lent her voice to Mobi Dixon’s hit “Bhutiza”. She featured on singles “Daydreaming” by Fistaz Mixwell and Mobi Dixon, as well as “Far Away” by DJ Anda featuring Mobi Dixon.

Following the success of Bhutiza in 2017, she was then signed to Top Chap Media, founded by Mobi Dixon.

The duo had just released a single together titled ‘Thobela’ – which has been making appearances in the top 100 weekly radio charts.

“I’m distraught. I will remember Nichume as a bright light at Top Chap Media where we signed her. She was not only my first artist, but we had grown so close in the past three years that she became my little sister. She truly is gone too soon. May her soul rest in peace,” Mobi Dixon paid tribute to her.

“We, as a family are in absolute shock as to what has happened. Learning that your sister has succumbed to emotions and taken her own life can never rest well. We obviously are left with a lot of questions but also know that she had one of the strongest characters in the family. Whatever she was feeling at that moment triggered immense hopelessness. We stand united as a family during this difficult time. Nichume was so loved and appreciated. We’re proud of all her achievements.” Said Qamani Siwundla.

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The Chicken Lickin’ Advert Shaking The Table

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Let’s start off by disclaiming that this is really not a sponsored article, its an authentic reflection on how a chicken brand has elevated their marketing to reflect a far more nuanced reality that we often get to see in ads, which everyone mostly hates for being unimaginative in the sense of our worlds.

Brands who are undertaking refreshing departures from outdated tropes to dare really slap. We’ve seen it recently with Nike, after which a slew of brands followed, attempting to try a more human approach to how they communicate.

“The brand deviates from its famous long-format film style”, the Chicken Licken tells through a statement to QuenchSA, after we hit them up for more info on the advert, which has sparked positive reactions on social media for doing something not different, but relatable to the LGBTQ community.

Chicken brand Chicken Licken recently shook the table with a new series of their adverts. One advert, in particular, chronicles a deeply personal moment between a young black gay man who is about to reveal to his father that he is gay.

The tense moment is brought to life by the ‘Soul Sisters’, who show up in the middle of nowhere to help him out.

“In partnership with brand and communications agency Joe Public United, Chicken Licken embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 meal for the first time.”

Each film depicts a scene where a sister needs some encouragement or celebration, and the Soul Sisters show up in support.

They are backup singers in real life, there to back our sisters up. They embody women who reach out to help a fellow sister. Showcasing a more cohesive female bond where women support, shine a light on and show up for each other in various different situations.

“Imagine if you had backup sisters who popped up, whenever you needed them,” said Joe Public creative team Natalie Walker and Jeanine Vermaak. It was exciting to create an ad that celebrates women but still in a quirky, Chicken Licken® way.”

Produced and directed by Greg Gray of Romance Films, the campaign delivers a humorous performance by the singing Soul Sisters trio. Their overall look was inspired by soul icons like The Supremes, and we recreated typical ‘60s wardrobe, hair and make-up to dazzle South African audiences.

“Because our concept was based on soul singers, we had to make sure our music was authentic, said Xolisa Dyeshana, Joe Public CCO. We worked with Adam Howard of Howard Audio, a classically-trained composer and musician, to create our unique soul songs.”

Honestly, we are happy to see someone doing something dope and edgy.

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