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Cassper’s #FillUp Lawsuit Debate: Business vs Ubuntu

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Cassper Nyovest

Cassper Nyovest‘s lawsuit against Limpopo artist Benny Mayengani has sparked outrage on social media, with EFF party leader Julius Malema adding to the fray.

It all started when legal cease and desist documents sent by Cassper’s lawyers surfaced, giving the public a glimpse into legal action being taken by Nyovest and his team against Mayengani, who used the #FillUp in #FillUpGiyaniStadium campaign.

The documents confirm that Cassper has secured exclusive copyrights to use ‘Fill Up’ in the South African events space – which means the term may never be used to promote an event of the same nature.

REMEMBER IN PICS: WHEN CASSPER FIRST FILLED UP ORLANDO!

Economic Freedom Fighters political leader, Julius Malema, has vowed to stand with Mayengani against “bully” Cassper, whose actions have been slammed by some as selfish. The EFF had also assisted Fifi Cooper with legal counsel after she had lost rights to perform her own music against Ambitiouz Entertainment.

Freshen up on that story HERE.

The term #FillUp was popularised by the rapper when he embarked on his first mission to become the first ever South African rapper to sell out the Dome in 2016.

#FillUpTheDome saw the music-loving public rally behind Cassper’s ambitious and inspiring pursuit, which eventually resulted in a historical milestone that shifted the landscape for South African Hip Hop.

Not done with taking on stadiums, Cassper moved to Orlando, and in the end became the first South African artist to sell out FNB Soccer City Stadium after the success of #FNBStadium.

What many didn’t realise is that Cassper had decided to lock down exclusive rights to use this term, at least as far as events go. Benny’s successful Giyani stadium show has thus earned him the Tsibip’s fury.

RELATED: CASSPER’S HIGHS & LOWS OF PREPARING FOR ORLANDO STADIUM

The debate here is whether or not taking legal action was called for. Some, Julius Malema included, feel that Cassper is in no position to stifle the progress of other thriving black artists.

Instead of focusing on business technicalities, he should be honoured that a movement he championed has inspired a revolutionary legacy; one in which local artists can dare more, and local audiences can support more.

On the other hand, the rapper’s business savviness has been no secret. In fact, he is often complimented for being able to achieve so much as an independent artist, and then strategically using his business sense to leverage more from his popularity.

RELATED: THIS IS HOW #FILLUPFNBSTADIUM STARTED GAINING MOMENTUM

The protection of intellectual property and business go hand in hand. There’s nothing unusual, let alone ‘wrong’ about his action, in this regard.

What is your take? Is he being unfair to Benny, or should Benny understand that this is purely business? Leave your comment below!

Fresh Releases

TELLAMAN’s Debut Album, God Decides, Has Arrived

Tellaman has premiered his debut album – God Decides

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Tellaman God Decides

Last week, we had the privilege of attending Tellaman’s album listening session for God Decides, which took place at his musical home merely hours before the album premiered.

Tellaman God Decides

The preview of the looming body of work was a showcase of what sounded like a mellow record from one who’s created the kind of anticipation only a handful of artists can, particularly in the age of streaming. The rules have changed – Kanye set precedence for a 7 track album not long ago. Singles are the new destination and, it seems, their lifespan is now down to just about a month.

Give or take.

The excitement around the soulful vocalist’s first studio album is, therefore, quite telling of the unique space he takes up in the South African soundscape, where we see names replace each other’s relevance with quick succession.

RELATED: TELLAMAN TALKS TO QUENCHSA ABOUT LOVE & MAKING MUSIC 

His has been a steady journey; he was certainly in a different space when we had a conversation with him two years ago.

Tellaman God Decides

The place he is now, though, informs the not just the work itself, but the many talents behind it.

“For the first time, I wasn’t trying to prove anything. I wasn’t trying to prove that I’m the best producer or writer. I just wanted to bring this idea to life and make sure that it’s exactly how I’d imagined it; if it sounds simple and cheesy or complicated and complex, that’s because I wanted it to sound that way.”

The inspiration behind the album is being in a relationship and trying to make it as a musician, two important aspects of life to balance, and something Tellamanhas yet to figure out. God Decides is about Tellaman meeting a girl he believes he loves and trying to make it as a musician whilst trying to make both work and his relationship work, but she fails to understand, and the industry gets the best of Tellaman.

BUY/STREAM:  TELLAMAN – GOD DECIDES

Based on his religious background, Tellaman titled the album God Decides.

“I was taught that I can only do the best I can and let God take care of the rest. I chose ‘God Decides’ as the title of my first album because I have always felt like somehow, I am not fully in control of everything that is happening in my life. I chose the name because I believe I would not be where I am in my life if God didn’t allow it and I wouldn’t have gone through things I write about if God didn’t allow it.”

Featuring Tellaman’s signature melodies, smooth vocals with instrumental highlights, the story of the album is the bigger picture, with each song being a compiled episode that forms the bigger picture. But most importantly Tellaman brings a simplicity in his music in which a young or old person can find something to relate to. Fans can look forward to a new insight into Tellaman’s life; a lot of flaws, love and hope in the form of the music from his debut offering.

“If you want to put a specific style to the album, you can call it ‘Hip Hop/RnB’, but I like to call it good music and just leave it there. This is my life from 2014 until the day I stopped recording it. My mistakes, my good and bad moments in love. I hope what I have gone through will help someone do or choose better than me.”

Look out for our full album review soon.

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Fresh Releases

Boity Long Awaited Second Single Is Here – [LISTEN]

She’s no one hit wonder! Boity debuts triumphant follow up to Wuz Dat with new single, Bakae

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Boity Bakae
Photo Credit: Boity via Instagram

Boity on Friday delighted fans when she availed her hotly anticipated second single.

Entitled Bakae, the scorching track comes hot on the heels of the up and coming rapper’s debut single, Wuz Dat, which  was first availed for public consumption in August, 2018.

Bakae arrives as debates on whether or not the 28 year old media personality would be able to sustain the hype she was able to build with Wuz Dat, the collaborative project with Nasty C that has amassed over 700 000 views on YouTube, peaked online.

RELATED: BOITY STARTS JANUARY WITH A CASE FULL OF CASH!

This wouldn’t be the first time Boity had much to prove ahead of premiering music.

A successful acting and entertainment broadcast career notwithstanding, the multi-hyphenate star’s first single not only debuted atop the iTunes chart within hours of release, but continued to help Boity mark her own territory as the country’s hottest female Hip Hop Act.

RELATED: THIS IS BOITY’S APOLOGY OVER THOSE OLD HOMOPHOBIC TWEETS 

Bakae builds on this momentum to find Boity showcasing the lyrical gravitas and flawless flow we never knew she had.

Your thoughts on it?

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Music

Tributes Pour In For Oliver Mtukudzi

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OLiver Mtukudzi

The passing of legendary Zimbabwean artist, Oliver Mtukudzi, sent waves of shock around the world when the news was confirmed on Wednesday. Aged 66, the much-celebrated icon is reported to have died at a hospital in Harare.

Reports of Mtukudzi’s death first surfaced through a local Zimbabwean publication, Masvingo Mirror, who tweeted that they had on it “good authority that he died two hours ago in the ICE at Avenues Clinic in Harare.

The Gallo record label later confirmed the news. Although no statement has been released by his family, tributes have been pouring on social media by fans and high profile names alike.

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