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adidas Originals: P.O.D System Campaign featuring Yannick and RhaRha

Adidas has banged out a new locally produced set of visuals and snaps for their POD System, in collaboration with Yanick and Rharha

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adidas POD Stystem with Yannick and Rharha

adidas Originals presents the latest iteration of the P.O.D. System together with a locally produced film and image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard, who embody the campaign’s ethos of ‘Great alone, better together’.

adidas POD Stystem with Yannick and Rharha

Yannick and RhaRha, the creative force behind the Noirwave movement, personify the spirit of P.O.D System in a celebration of creative unity. Offering a glimpse into Noirwave’s iconic philosophy, the powerful cinematic edit of the film echoes P.O.D System’s work-in-progress nature.

RELATED: NOMZAMO SLAYS IN NEW PUMA SLIDES 

Set in an open-air urban environment, the campaign images bring the power of the Noirwave collective to life and translate the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context. The laid-back nature of the images places a firm focus on the fluidity and freedom of movement that characterises the P.O.D-S3.1 silhouette and Kaval apparel collection.

Adidas POD System with Yannick and Rharha

 

Imagery in the campaign feature the release of the P.O.D-S3.1 model in minimalist black, lavender and grey colourways. The silhouette boasts a unique podular construction that unites three heritage technologies in one – The P.O.D-S3.1’s outsole features a Boost™ unit in the heel, a high-rebound EVA forefoot, and a Torsion™-inspired Point of Deflection bridge that unites the three components.

WATCH: THE ADIDAS POD DOCUMENTARY IS HERE 

The era of the individual and doing it alone is finally coming to an end. Our generation is much more invested in building together. The old ways have failed us and it’s up to us to learn from the past when inventing the future.

Adidas POD System

Collaboration allows us to build the best future possible. By combining our skills and talents we are put in a much better position to build the future we envision. We have so much to learn from each other and instead of creating in silos, we are investing in the power of the collective and by doing this, our growth expands tenfold.

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Fashion

The PUMA X SUE TSAI Collection Is Here

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For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.

RELATED: PUSHA T RUNNING WITH ADIDAS AS HE OPENS UP ABOUT CREATING IN WYOMING 

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.

Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

RELATED: PUMA UNWRAPS THE NEW LQD OPTIC

PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

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Fashion

Fashion Without Borders Coming Back to South Africa

Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent

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Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.

Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.

Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).

“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”

Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.

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