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Lootlove’s Style: Here’s Why She’s Bomb AF

A look at Lootlove’s fiercest looks as we zoom in on her best style pitch ups!

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Lootlove fashion style
Photo(s) Credit: Austen Malema via Instagram

The SA Style Awards ’17  ‘Most Innovative’ Winner Captures

Two years after singling her out as one of our biggest style influencers in the country, Lootlove sustains her position as one of South Africa’s best dressed female celebrities.

One girl who’s not tying herself down to any pre-approved fad, we continue to admire how she’s beautifully distilled her authentic aesthetic in both her enviable wardrobe and bomb brand.

QuenchSA Fashion: Lootlove style

Hit the freeway: Lootlove continues to prove her rules that there’s no formula to topping the best-dressed list! Photo: Instagram: LootLove

And right at the start of 2018, the media darling pledged to focus on streamlining her inevitable modelling career, an option that appears to have always been on the cards for the tall, slim and stylish trendsetter.

QuenchSA Fashion: Lootlove style

Lootlove embarked on a campaign to elevate her brand. Photo: Instagram – Austin Malema

 

RELATED: LOOTLOVE’S FASHION STATEMENTS IN 2015

In an industry where most celebrities continue expressing their style within parameters of a social convention that typically prioritises a monotonous outlook on high-end fashion as synonymous with beauty pageantry,  we’ve been drawn to Lootlove’s authentic playful and empowered expression of femininity. As in, thanks for someone who’s able to switch things up and down as per her own standard.

QuenchSA Fashion: lootlove Style

Phuck it up, Rake it Up, Bag It Up. Photo: @zeetakesnicepictures via Instagram

Proving in the process, sigh, that’s it’s not necessarily always a choice between sheer cocktail dresses and gowns.

QuenchSA Fashion: Lootlove style

kicking Ass

The 28-year-old beaut certainly knows how to shift gears and rebelliously sport between soft, chic and fashion forward couture with the same ability she’s able to rock streetwear and androgynous realness without any questions.

QuenchSA style: Lootlove style 6

Having appeared on several fashion magazine covers in recent weeks, her intention to consciously craft a niche within the modelling and fashion industry is without a doubt a thing of destiny, as her authentic style continues to delight the masses.

QuenchSA Fashion: Lootlove style

BUT! Make no mistake, she’s no one trick pony. In fact, we are totally obsessed with how she can shows on the red carpet sporting a far more softer and feminine look

QuenchSA Fashion: Lootlove style

South African Fashion Week 2017

Other times, African prints and patterns…

QuenchSA Fashion: Lootlove style

Or be a concrete rose

QuenchSA Fashion: Lootlove style

Which one is your favourite look?


Photos: Instagram/Lootlove

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1 Comment

1 Comment

  1. Naledi Baaitse

    May 15, 2018 at 10:11 am

    African prints and patterns, my favourite. We need to save our tradition.

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Fashion

SAFW Day One – Gallery of The Hottest Action

Here’s a glimpse of the hottest trends, threads, collections and glittering action on the first day of SAFW

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SAFW RECAP

Fashion aesthetes and the South African fashion industry assembled to witness the display of the freshest collections from some of the land’s hottest fashion dab-hands, as well as welcome surprises from new players in the field.

The first day of South African Fashion Week was an explosion of much colour, plenty of experimenting with silhouettes and textiles, and a lot of play on texture. I love the freshness with some of the collections that found a creative way of incorporating the classic ‘African’ aesthetic – playing with traditional patterns – without limiting the scope of what that looks like.

It’s always an exciting time, both on and off the runway.

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Fashion

adidas Switches up The Nite Jogger

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adidas nite jogger

adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update.

The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise.

adidas nite jogger

With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode to the people and things that thrive in spaces generated by darkness. The campaign demonstrates how night time can act as the perfect backdrop for expression.

RELATED: ADIDAS CONSORTIUM PARTNERS WITH SHELFLIFE 

Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud Tokyo.

adidas nite jogger

Illuminating its wearer after dark, the campaign shows how the Nite Jogger silhouette brings together function first technology and forward thinking design, in order to push today’s night time creator firmly to the forefront.

Harnessing the reflective hi-vis technology of its past iteration, the silhouette is engineered for those who know it’s never too late to pursue their vision.

RELATED: ADIDAS INTRODUCES NITE JOGGER KICK

Accompanying the film are photographs shot on film by London based photographer and multi-media artist Bafic, which oscillate naturally between day and night, demonstrating the unrelenting creative spirit that Nite Jogger shoe seeks to embody.

adidas nite jogger

Returning this month, the new Nite Jogger sneakers feature lightweight nylon ripstop, soft mesh knit, and suede overlays.

Combined, these materials offer advanced adaptability for the unrelenting grind of 24/7 creativity. Hi-vis reflective details complete the upper, adding a new dimension to the shoe’s name and establishing it as a must have in the arsenal of any creative that thrives at night.

RELATED: THE YEEZY 500 SALT DROPS 

All of this is then rounded off with a BOOST midsole and durable rubber outsole, resulting in a silhouette that is elevated for comfort and engineered for night time exploration.

The Nite Jogger sneaker is capped off by the message “speed of nite” written in morse code on its outsole and tongue. Offered in a flurry of distinct new colourways, featuring tonal greys, pastel greens, and eye-catching orange hits, the result is a striking expression of the Nite Jogger silhouette’s enduring aesthetic, presented in an exciting new context.

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Fashion

adidas Consortium Partners With ShelfLife

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Shelflife x adidas Square - 3

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration.

Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.

Shelflife x adidas Square - 1

The latest adidas Consortium release is a global first that exemplifies the international mindset of the wide-ranging Consortium family.

First launching in 2006, Shelflife are O.G. trailblazers, bringing an utterly distinct, cutting-edge curation of streetwear and sneakers to their South African devotees, via their Johannesburg and Cape Town stores.

Shelflife x adidas Square - 4

Taking on the formidable heritage of the adidas ZX running shoe series, Shelflife bring their own eye-catching approach to a new iteration of the ZX4000 model.

Viewed straight-on from the outside, the Shelflife version is defined by its understated use of luxurious greyscale nubuck and woven fabric underlays that evoke the historic craftsmanship of the retailers’ home country. On foot and in action however, the medial side of the shoe is revealed, showcasing a colorful, jacquard-printed panel.

All campaign assets for the release were created and shot in South Africa by local creatives Paul Ward (photographer) and Gabrielle Kannemeyer (stylist), further strengthening the bond between one of the most memorable Consortium releases of the year and the place, people and heritage that brought the shoe to life.

adidas Consortium x Shelflife will be available for purchase on April 13th 2019 at the Shelflife stores in Johannesburg and Cape Town as well as online at www.shelflife.co.za from 6pm. Sneakers will be releasing on a first come first serve basis.

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