The famous personalities made a positive change in the lives of underprivileged children this week
Thembisa Mdoda, Proverb and Lira spent this past week making trips to schools around Alexandria and Soweto, where they donated brand new pairs of school shoes to pupils who need them the most desperately.
The top South African celebrities took time off from their hectic schedules to make stops at the various schools, where they made the donations and proceeded to bring smiles to hundreds of children as they spent some time with them.
“It’s incredible just how fast goodness can spread”
The initiative is part of the #KrushGoodness campaign by Clover Krush, a brand which revolves around ‘spreading goodness’, it says here. The campaign aims to give away over 10 000 underprivileged children around the country.
The next few weeks will see the 10 000 pairs of school being distributed to 12 selected schools in each of the aforementioned provinces.
ABOUT THE #KRUSHGOODNESS CAMPAIGN
Working closely with the Department of Education, the brand conducted research to identify 12 schools across Gauteng, Limpopo, Mpumalanga, KwaZulu Natal and the Western Cape with children who are in desperate need of school shoes.
The next few weeks will see the 10 000 pairs of school shows 12 selected schools in each of the aforementioned provinces. The shoe partner for the campaign is Smart Steps by Novita Shoes, a proudly South African shoe brand.
Other familiar faces who will be joining Krush on this journey to spread goodness are:
- Bonnie Mbuli
- Brent Lindeque (The Good Things Guy)
- Lalla Hirayama
- Pearl Modiadie
- Rami Chuene
“It’s incredible just how fast goodness can spread”, Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush said in a statement. “The fact that we have some of South Africa’s most loved personalities supporting this campaign means that we can spread a whole more goodness a lot further, together.”
Nonhlanhla Hlatshwayo, Senior Brand Manager for Krush, notes that goodness has always been at the core of everything that Krush stands for – from their brand promise to what is put in the product – and this evolved into something bigger to spread further goodness throughout communities in SA with this campaign.