“I started making beats at the age of 13”, reveals Anatii in a new creative visual about how he’s built himself through hard work, focus and a hunger to create.
Now one of the country’s most celebrated producers and Hip Hop artists, Anatii talks about the hours it’s taken for him to gain his mastery.
“… Pretty much spent every weekend of my high school life in a studio.”
The electronic Bushman’s reflection on his grind is part of the next step in the evolution of the Run The Streets campaign, in which PUMA puts a spotlight on the street hustle it takes for one to make their mark.
The drive also features rapper Nasty C, and South African football icon Doctor Khumalo.
The campaign features videos of these innovators exploring their hunger to create, to reinvent and challenge boundaries, as well as the hours spent developing their talent and perfecting their skills.
First launched by PUMA in 2017 with The Weeknd as the global face, South African influencers Mashayabhuqe KaMamba, Nasty C, Gigi Lamayne, Das Kapital and Nonku Phir were local representatives. The focus was on the city nd how the innovators who reshape the world, draw inspiration and energy
from the streets
For 2018 there is a dual focus: the Street Hustlers on the rise and the Street Legends looking back, exposing how the hustle has adapted to changes on the street, the industry and culture, and inspiring the new generation by passing on knowledge gained deep in the game.