He’s now one of the most sought-after visual artists and photographers in the land, and she’s curated a pretty fresh brand as one of South Africa’s most stylish actresses. And Trevor Stuurman and Amanda DuPont twin up as perfect muses for the South African launch of adidas adicolor.
The global sportswear brand revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself.
adicolor transcends cultures and eras to redefine itself in perpetually new contexts. Always taking colour seriously, and taking itself less seriously.
To kick off the launch of adicolor in South Africa, adidas Originals commissioned a curated group of local creatives to show how they celebrate colour in their everyday lives and start a contagious online colour movement.