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A look At adidas Originals adicolor Apparel Franchise

adidas Originals revives adicolor, its most iconic apparel franchise.

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adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself.

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Pairing the colours from the past with those of today, four meaningful adidas sport hues were carefully selected as the starting point for the overall inspiration for both Men’s and Women’s SS18 collections.

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The primary colours which are now referred to as Bluebird, Fairway Green, Scarlett Red and Sun Yellow were first seen in 1983, when all-white adicolor shoes were presented alongside a set of felt-tip pens, and reappeared in 2006 for Color Series, an adidas collaboration with some of the world’s best-known and most highly regarded creatives, creating unique pieces around a specific colour. Taking inspiration from the past collections, the SS18 offering plays with these iconic shades and creates tonal ensembles to render a palette relevant for today.

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adicolor SS18 offers a curated archive selection with the most influential adidas silhouettes of past decades in a self-referential play.

Classic styles are reimagined for today through the use of innovative fabrics and refined fits. Style and taste move beyond fixed gender binaries – focusing on interesting product, not ignoring femininity but rather offering a more sophisticated acknowledgement of its many different faces.

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Branding is refreshed by manipulating logo size and proportions and unexpected placement.

For the global campaign, photographer Charlie Engman and director David Lane build irreverent monochromatic worlds of adicolor apparel, characters, descriptions, and objects. Together they create a fun and humorous tone across the campaign that emphasizes a gender neutral and diversity-driven approach. Colour is celebrated in ways that are both familiar and surprising, aligning with the playful spirit of the collection.

The adicolor collection will be launching on January 18th at adidas Originals stores, Sportscene and www.adidas.co.za

 

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Fashion

Wizkid, Cassper & Thando Thabethe Rock Moschino Runway in Milan!

Thando Thabethe, Cassper & Wizkid showcase the effervescence of Africa in new CIROC x Moschino collab campaign!

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Circoc x Moschino campaign with Cassper Nyovest, Thando Thabethe, Wizkid, Jeremy Scott

CÎROC luxury Vodka on Wednesday launched its collaboration with fashion brand Moschino. The high fashion runway featured walks by Africa’s very own Thando Thebethe, Cassper Nyovest, and Wizkid!

Circoc x Moschino campaign with Cassper Nyovest, Thando Thabethe, Wizkid, Jeremy Scott

The collab was launched by Moschino Creative Director Jeremy Scott ahead of the SS19 catwalk show that took place in Milan, Italy. The crispy visuals for the campaign feature the global influencers clad in some of the most visually appealing garb as they pull the new limited edition bottle.

The same squad of style icons join Jeremy not just today in Milan but for the whole year of events.

Their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style. From the slopes to the beach, the partnership will touch down in the world’s hottest destinations.

From the NYE countdown with Golden Barbie in Brazil to Ibizan beach parties with Wizkid, expect celebrations to set the fashion world alight.

Each will be custom-built with cocktails and experiences personalised by the hosts. This celebration of customised self-expression is encapsulated by the limited-edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn.

Renowned as ‘the people’s designer’, Jeremy’s fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase. He is the perfect partner for CÎROC and comments:

Circoc x Moschino campaign with Cassper Nyovest, Thando Thabethe, Wizkid, Jeremy Scott

“I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too.  It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.” – Jeremy Scott

Natalie Wills, Global Head of CÎROC vodka adds: “The world of luxury is changing and is becoming more accessible, fun and expressive than ever before. We love Jeremy and Moschino’s playful take on fashion and style and felt great synergy with CÎROC. Expect to see customised luxury celebrations like never before as we touch down for some really exciting hotspot events this year!”

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Fashion

Inside The Heritage Through Fashion Show

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David Tlale Edgars

David Tlale made a shimmery return from his New York Fashion Week outing with Bonang Matheba and Anatii on time to showcase his latest collection at the Mall of Africa on Saturday, September 15th.

The Edgar’s fashion range is now available at selected Edgar’s stores countrywide.

As part of the South African’s Heritage Month celebrations, the Heritage through Fashion show was seen by hundreds of Saturday shoppers at the Mall of Africa, as well as by selected, invited guests and featured models who strutted their stuff wearing outfits not only from David Tlale, but from Jet, Edgars, Edcon’s Design Innovation Challenge students and the NM100 merchandise range which pays homage to Madiba’s centenary year.

“Edcon has taken the amount of locally designed and manufactured clothing, footwear and accessories in its stores from under 20% to almost 55% in recent years, and this alone is cause for celebration for the Buy Local movement,” said Eustace Mashimbye, CEO of Proudly South African.

“These local ranges are an important step in the direction of providing consumers with more local choices in our shops, and conscientising them about the impact that buying anything local has on job creation and the economy.”

Elelwane Pahlana, Divisional Executive Group Transformation & Government Relations at Edcon said, “We are definitely proud of both the work we have done to increase localisation in stores, as well as our association with Proudly South African, and this second collaboration with them on a Heritage Month Fashion Show is part of showcasing that partnership. This year, we are including the consumer in a public event to raise awareness and encourage consumers to support the “Buy local” movement.”

Put together by Edcon, the Heritage Fashion Show took place in the Mall of Africa’s Food Hall and featured collections from various designers including Sonwabile Ndamase and young designers in the Edcon Design Innovation Challenge Programme whose collections are available in selected Edgars stores.

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Fashion

adidas x DragonballZ Collab Is Here!

Kicking off one of the most hotly anticipated collaborations of the year, adidas Originals proudly presents the first instalment of its collaborative project with iconic Japanese anime series, Dragon Ball Z

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Kicking off one of the most hotly anticipated collaborations of the year, adidas Originals proudly presents the first instalment of its collaborative project with iconic Japanese anime series, Dragon Ball Z.

adidasOriginals DBZ South Africa

With each shoe in the project taking inspiration from one of the franchise’s characters, the inaugural release pays homage to a classic battle between two of Dragon Ball Z’s most familiar faces, Son Goku and Frieza.

RELATED: ADIDAS DEBUT CAMPAIGN WITH KYLE JENNER 

Commonly heralded as one of, if not the greatest showdown in Dragon Ball Z history, Son Goku and Frieza’s battle on the Namek Planet spanned over 20 episodes and is now regarded as a benchmark of anime culture.

Adidas DragonballZ collaboration South Africa

First up, the remodelled adidas ZX 500 RM silhouette forms the backdrop for Son Goku’s character, assuming an orange and blue colourway that immediately harks to the character’s iconic Ki.

The shoe’s classic mesh and suede construction stays true to the design of the original ZX 500 model, whilst ripped canvas on the 3-stripe mark and tongue reference the character’s ripped jumpsuit. Similarly, the shoe’s faded yellow mesh on the toe box and sides references the Super Saiyan transformation that would eventually lead to his victory in the battle.

RELATED: ADIDAS Z.N.E HOODIE FAST WITH SIYA KOLISI & MAPULE 

Finally, hidden details across the shoe complete the referential design, such as embroidery of Son Goku’s Flying Nimbus and the Kanji detail on the medial side, referencing the sound of the flying nimbus cloud.

Dragon Ball details on the tongue, and Goku Kanji details on the heel patch complete the picture.

Next up, the striking purple and white colour palette of Sun Goku’s nemesis Frieza is applied to the new Yung 1 silhouette. The shoe’s fluid, disruptive design forms the perfect canvas for Frieza’s own unmissable appearance, featuring a suede and textile construction with pink accents peppered throughout.

TPU components refence Frieza’s glossy shoulder and head elements, while an embossed suede patch on the medial side references the character’s muscular first form. Finishing touches include similar Dragon Ball details on the tongue and sock liner, culminating in a fitting tribute to another of Dragon Ball Z’s most iconic characters.

RELATED: ADIDAS DROPS POD SYSTEM DOCCIE 

Releasing globally on 29th September, each shoe in the release will be presented in special collaborative packaging featuring an individual Dragon Ball detail, each box coming together to create a singular back cover design.

Starting things off with a duo of truly unforgettable models, this first release sets the pace for the remaining releases to come, uniting classic adidas design with one of the most beloved animated series of all time.

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