H&M ‘Deeply Sorry’ Over Racist AF Monkey Ad, As Artists Clap Back Creatively

Creative clapbacks: Artists have recreated the racist H&M advert. Photo: Instagram/Jaytoon

Swedish clothing retailer H&M has issued an apology following a racist advert featuring a black child clad in a green sweater with the words ‘Coolest Monkey in The Jungle’ emblazoned on it.

The racially insensitive advert has since sparked debates about whether or not deliberate malicious intent informed the sweater and the ad accompanying it.

Several local and international celebrities have aired their disappointment with the brand for the ad, with American artists The Weeknd and Eazy G pulling their endorsements for the company.

Prominent names such as Diddy, Lebron James, Cassper Nyovest, Minnie Dlamini and amongst others, Somizi have openly lambasted H & M as calls for boycotts gain momentum on social media platforms.

H & M said on Monday that they are ‘deeply sorry’ that the whole thing happened. They have also removed the cringe-worthy item from their stores.

In a turn of events, several creative artworks have since emerged to challenge the offensive narrative.

Here are some of the coolest of the bunch

I created this based off of @mrchrisclassic correction of @hm Error. A great role model and man I look up to wrote this message @mrchrisclassic : “I made this because I dont wanna see this young Kings face anymore with the shirt he was hired to wear by H&M. I’m almost certain the Persson Family and their $31 Billion wont care in Sweden but… this lil guy will see his pics and the mockery one day because the internet doesnt erase… so I just hope he gets to see this one or any like it that celebrate him.” . Tarajosu: I also want to say I don’t wear H&M or Zara or any of those types of brands. I wear offbrands and I don’t own more clothes than I can fit in my carry on luggage. I buy pieces that last or I make them last. Someone at H&M knew this would create controversy. So many issues to tackle. Don’t support brands that don’t support you. It’s simple. . #Mysavoirfaire #king #empowerment

A post shared by 🇯🇲TARAJOSU🇬🇾 (@tarajosu) on

The coolest KING 👑 in the world #kingod #blackkings #akomicsart #artlife

A post shared by Kervin Andre (@akomicsart) on

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