She’s one of the hardest working women in the South African creative industry, and there’s no shred of doubt that a lot of hard work goes into juggling the many projects Thando Thabethe dabbles in.

But, Thabooty ruffled feathers when on Wednesday, the multi hyphenate media personality and entrepreneur was ensnared in the throes of a public counter-blast following her tweets on the persistent #OpenUpTheIndustry movement.

RELATED: THANDO THABETHE, CASSPER NYOVEST, WIZKID ROCK MOSCHINO IN MILAN

Thando, who feels that she’s “worked very hard” to get where she is, does not believe that there’s any capacity for her to open anything up, especially seeing she does not really call the shots. “I will be damned before I’m told to open up the industry!!!”, she wrote.

“Open it up for yourself like all of us did!!! To this day… I audition!!! I’ve worked very hard to get where I am…and I’m only just getting started.”

The actress followed with many more tweets expanding on her sentiment.

RELATED: OUR 5 MINUTES WITH THANDO THABETHE – INTERVIEW

Directors and producers opened up the industry for you, the call is made towards them to do the same for other talented ppl, hopefully you’ll grasp this concept when you get to that level.

— Moiketsi_Mutsi (@MoiketsiMutsi) January 30, 2019

@Thando_Thabethe you spewing nonsense because your mother worked at SABC. That how you got an opportunity to be on television. You never worked your damn backside but you got it on a silver plate via connection. #OpenUpTheIndustry

— Not Adv Ngcukaitobi (@AdvNgcukaitobi) January 30, 2019

Remember what Beyonce Knowles did to vogue they had a list of well renowned visual photographers but she chose an unknown young black men the world was shook yet she says opportunities aren’t given to young talented people did she die

— Ngwane (@Vusi74537763) January 30, 2019

Truth of the matter all the doors you opened someone was on the other side and some doors opened because someone was told you were coming and the assisted you.

Get off your horse please

— 🇿🇦Ramalata Walter (@ramz_maphongo) January 30, 2019

Black Twitter opened up the floodgates on Sunday to release a furore of attacks directed at TVs Nomzamo Mbatha for taking a picture with former 999 head Arthur Mafokate. Both were in attendance at the ANC’s election manifesto launch in Durban on Saturday where the picture was taken. The backlash was sparked in relation to the actress’ Cosmopolitan Magazine cover for the Activist issue. At the time when the issue dropped, there was much uproar in the Twitter streets as tweeps were of the opinion that she wasn’t deserving to grace the cover.

RELATED: NOMZAMO PUTS TWITTER TROLL IN THEIR PLACE

Twitter objected to Nomzamo’s picture, seemingly all smile with Arthur who has a history of women abuse.

I love @NomzamoMbatha and think she’s such a Queen and I Stan. But a social activist never takes off their activist hat. This tweet is not for me it’s for the young woman that will bump into this and continue to be silent because you choose to be polite to an abuser. 💔💔 pic.twitter.com/YBmXpTNO0d

— #BUSISIWE👑 (@cici_worldwide) January 13, 2019

Nomzamo was quick to defend herself, taking to social media to detail how the picture came about. The was also masses of fans that came to her defense, arguing that the picture shouldn’t cloud all the work that she’s done to advance women empowerment.

I’m cringing with you.

I was walking past, post the concert and looking for my manager when he greeted and whipped out his phone for a picture. Being polite I absent ‘mindedly’ obliged
I’m definitely not a fan and I’m sorry I wasn’t present enough to say “FUCK OFF, no thanks.” https://t.co/aksdsQeWtC

— Nomzamo Mbatha (@NomzamoMbatha) January 13, 2019

The ANC further distanced themselves from the disgraced Kwaito artist, stating that he was not invited to the manifesto. “The African National Congress condemns the conduct of Arthur Mafokate at its Manifesto Launch rally on 12 January 2019 when he stormed the stage uninvited and caused undue mayhem. While the ANC has worked with and supported Mafokate over many years, however, reports of his alleged abusive conduct towards a female accomplice go against the values and policies of the ANC which denounce gender-based violence,” the ANC said in a statement.

Will Black Twitter ever give Nomzamo a break? Is her apology accepted? Leave a comment below and continue the conversation.

Nomuzi Mabena found herself enduring throes of backlash on Friday.

The public counterblast followed a shocking publicity stunt staged by the V-Entertainment TV presenter and rapper, who on Thursday left fans chilled when her Instagram live stream appeared to end in a car crash.

The live stream features a decidedly inebriated Nomuzi interacting live with her followers as she announced that she would be soon accepting aspirant artists on her record label. The clip was taken in Nomuzi’s car after a date night with her boyfriend Sbu, who also happens to be her manager. The end of the ‘stream’ is a disturbing crash that left the country sending out prayers throughout the night and in the early hours on Friday.

While other fans reported having cross-nighted due to anxiety and fear for her life, Moozlie’s team kept mum for the better part of Friday. We now know that the silence was part of a carefully orchestrated campaign to shock fans and “spark a dialogue” about drinking and driving.

In what we now also know to be backpaddling from what was meant to be a full 48 hours of ghosting the nation, Mabena dished out an explanation of how the whole thing was a brand publicity move aimed at raising awareness against drinking and driving. Turns out the fake crash was a conceptual partnership between the rapper, Volkswagen and their Drive Dry campaign.

“We don’t want to see another year where thousands 0f lives are lost on our roads because of drinking and driving”, she wrote in a statement published on her social platforms.

The campaign began long before anybody noticed. Watch the full story. Pledge to stop drinking and driving in 2019 with #VWDriveDry. pic.twitter.com/VXf2dV3LGg

— #MoozlieVictory🏆 (@NoMoozlie) January 11, 2019

But while the Vatel hitmaker explained that the intention of the traumatic clip was “never to distress any fans, friends or family”, the stunt was harshly criticised for being insensitive and potentially triggering for those who’ve had to recover from Post Traumatic Stress Disorder that resulted from car accidents, those who’ve lost loved ones in tragic accidents under similar circumstances, and countless other instances where the advert could have opened have caused serious psychological harm.

The other side of the raging debate has focused on how the campaign has really championed a discussion about driving under the influence.

Your thoughts on the campaign?

Did they take it too far or was it a good initiative to talk about the very real, and very serious incidents of driving under the influence and allowing ourselves to be distracted by social media, thereby putting not only ourselves but other drivers in danger? Hit us up in the comments section below.