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adidas Originals | Prophere | Everything You Need To Know

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adidas Prophere

adidas Originals announces the launch of its newest footwear silhouette, Prophere.

Taking its lead from those found at the periphery of the mainstream, this is a style designed to challenge the norm. Inspired by uncompromising creators and the underground world they occupy, the adidas Originals Prophere silhouette comes into focus – creating a new uninhibited design aesthetic to disrupt the expected.

adidas prophere

 With disregard for the ordinary, Prophere is a shoe that provides an uncompromising form of expression and unassuming confidence. The provocative nature of the shoe symbolizes the attitudes of those who exist on the cultural periphery – where new sources of originality are found.

SEE: adidas Drops YEEZY CALABASAS In South Africa

adidas prophere South Africa

Prophere introduces an unexpected silhouette that is both disruptive in design and innovative in construction. The bold sculpted midsole reveals dynamic texture making the new sneaker impossible to ignore.

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An excessively thick 3-Stripe mark branding creates the lacing system for the defiant style. The raw-edge leather heel cage is complemented with a one-piece black, soft knit upper construction all while featuring technical innovations signature to the adidas Originals brand. Rebellious design, Prophere defines a new standard in streetwear.

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“With Prophere we wanted to take a different view of our archive and looked to the unapologetic aesthetic of the 90s, when the brand experimented with bold silhouettes. We took the provocative and uncompromising thinking of the era and reimagined it for today – a confident approach to branding and unexpected proportions of toolings were the inspiration for Prophere. With this silhouette, we connect the same energy of the nineties with the new generation.”- Nic Galway, adidas Originals SVP of Global Design.

ALSO READ: DAVID TLALE & COURVOISIER COLLABORATE FOR A SWANKY LIMITED EDITION ACCESSORY   

Surveillance style images used in the campaign visuals hone in on the new generation of creatives that the Prophere silhouette is inspired by, emphasizing their perspective and attempting to get a glimpse at what lies on the fringe. Featured within the campaign and helping to express the nature of the Prophere silhouette are creatives from the emerging UK music scene Benny Mails, 808 Ink, Oscar Worldpeace and J Grrey.

The Prophere will be launching at adidas Originals stores, select retailers and via adidas.com/Prophere from December 15th with a retail price of R1899.

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Yannick Ilunga and Rochelle ‘RhaRha’ Back At It For Adidas

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Adidas POD

adidas Originals presents the latest iteration of the P.O.D. S3.1 together with a locally produced image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard, who embody the campaign’s ethos of ‘Great alone, better together’.

Adidas POD

Yannick and RhaRha, the creative force behind the Noirwave movement, personify the spirit of P.O.D System in a celebration of creative unity.

Set in an open-air urban environment, the campaign images bring the power of the Noirwave collective to life and translate the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context.

RELATED: PUMA Satin Muse II Kicks Are Here 

The laid-back nature of the images places a firm focus on the fluidity and freedom of movement that characterises the P.O.D-S3.1 silhouette and Kaval apparel collection.

adidas POD

Imagery in the campaign feature the release of the P.O.D-S3.1 model. The silhouette boasts a unique podular construction that unites three heritage technologies in one – The P.O.D-S3.1’s outsole features a Boost™ unit in the heel, a high-rebound EVA forefoot, and a Torsion™-inspired Point of Deflection bridge that unites the three components.

RELATED: ADIDAS DROPS FALCON CAMPAIGN WITH KYLE JENNER 

P.O.D-S3.1 will be available from 18 October 2018 at adidas Originals stores, selected retailers and online at www.adidas.co.za

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Fashion

Nomzamo Mbatha Oozes Swag In New PUMA Defy Luxe

DEFY Luxe, as worn by actress and activist Nomzamo Mbatha, boldly challenges the traditional training shoe design.

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Nomzamo Mbatha is going from strength to strength. Just days after having an entire rose named after her, the good sis unveils new visuals showcasing the new DEFY Luxe kicks. The latest PUMA release aims to unsettle the traditional shoe design.

Nomzamo Mbatha for PUMA DEFY LUXE

This new colourway is said to be perfect for mixing and matching athleisure looks, the gold accents giving your outfit a more luxurious look. Its unique platform fully supports your movements in the gym, but also complements your style throughout the day. It’s a training shoe that’s anything but conventional.

RELATED: NOMZAMO MBATHA IN PUMA FIERCE SLIDES

I for one know that I love the space comfortable functionality and dope design when I’m in the gym. There’s too many mirrors to not feel like you are looking killer while working out, especially when you aren’t that motivated to put in the work.

Nomzamo Mbatha for PUMA DEFY LUXE

MAIN TECH BENEFITS

COMFORT: PROFOAM provides instant cushion, is lightweight and has high rebound.

SUPPORT: The strategically placed TPU pieces provide upper support.

FIT: The fully knitted upper provides comfort and a sleek lightweight feel.The

The DEFY LUXE is available in-store at PUMA, The Cross Trainer, Totalsports and selected retailers nationwide for R1899.

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Adidas Introduces ‘Never Made’

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Innovation is always grounded in history. Cutting-edge concepts are born from the archive. How can we design for the future without an appreciation for our past?

Introducing Never Made, a revolutionary footwear concept inspired by the past, designed for the future. Past icons from the adidas archive are reimagined, as their soles are swapped with the brand’s most innovative toolings.

RELATED: ADIDAS CAPTURES THE SPIRIT OF THE PROPHERE

Featuring six distinct silhouettes, the newest adidas Originals footwear concept provides a window into the brand’s design process. Inspired by internal design workshops, which see the brand’s designers explore unexpected combinations, the collection is a manifestation of ideas into reality.

ADIDAS NEVER MADE SOUTH AFRICA

Tapping into three key decades of adidas archival design – the 70’s, 80’s, and 90’s – the collection explores the intersection of past and future, reinventing iconic silhouettes through the lens of the brand’s most innovative products.

Instantly recognizable 70’s aesthetics are reimagined through the Line of Descent series, which sees iconic archival-inspired silhouettes merged with current day technologies. The Country x Kamanda merges aggressive all-terrain-inspired detailing from two eras.

RELATED: THE ADIDAS x DRAGONBALLZ COLLAB IS HERE!

Rounding off the Line of Descent series is the Marathon x I5923, which sees one of the brand’s earliest running silhouettes remade with BOOST technology, bringing the past into the future in unexpected ways.

ADIDAS NEVER MADE SOUTH AFRICA

Looking to one of the brand’s modern day icons, the genealogy of NMD series revisits three key sources of inspiration from the 80’s, placing the silhouettes atop NMD_R1 tooling to create the Micropacer x NMD R1, Boston Super x NMD R1, and Rising Star x NMD R1.

RELATED: ADIDAS FEATURES YHANNICK  & RHARHA IN POD SYSTEM CAMPAIGN

Turning to one of the most important decades in adidas Original’s recent history, the genetically Modified 90’s Tech series sees an iconic footwear concept, Feet You Wear and EQT, brought firmly into the future – reimagined atop BOOST tooling to create the X930 x EQT.

ADIDAS NEVER MADE SOUTH AFRICA

Inspired by our past in order to inform the future, the Never Made collection seeks to reinvent the design process through experimentation with unexpected combinations.

The Never Made collection will be available at adidas Originals stores, selected retailers and online at www.adidas.co.za on October 17th 2018.

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