adidas Originals announces the launch of its newest footwear silhouette, Prophere.
Taking its lead from those found at the periphery of the mainstream, this is a style designed to challenge the norm. Inspired by uncompromising creators and the underground world they occupy, the adidas Originals Prophere silhouette comes into focus – creating a new uninhibited design aesthetic to disrupt the expected.
With disregard for the ordinary, Prophere is a shoe that provides an uncompromising form of expression and unassuming confidence. The provocative nature of the shoe symbolizes the attitudes of those who exist on the cultural periphery – where new sources of originality are found.
Prophere introduces an unexpected silhouette that is both disruptive in design and innovative in construction. The bold sculpted midsole reveals dynamic texture making the new sneaker impossible to ignore.
An excessively thick 3-Stripe mark branding creates the lacing system for the defiant style. The raw-edge leather heel cage is complemented with a one-piece black, soft knit upper construction all while featuring technical innovations signature to the adidas Originals brand. Rebellious design, Prophere defines a new standard in streetwear.
“With Prophere we wanted to take a different view of our archive and looked to the unapologetic aesthetic of the 90s, when the brand experimented with bold silhouettes. We took the provocative and uncompromising thinking of the era and reimagined it for today – a confident approach to branding and unexpected proportions of toolings were the inspiration for Prophere. With this silhouette, we connect the same energy of the nineties with the new generation.”- Nic Galway, adidas Originals SVP of Global Design.
Surveillance style images used in the campaign visuals hone in on the new generation of creatives that the Prophere silhouette is inspired by, emphasizing their perspective and attempting to get a glimpse at what lies on the fringe. Featured within the campaign and helping to express the nature of the Prophere silhouette are creatives from the emerging UK music scene Benny Mails, 808 Ink, Oscar Worldpeace and J Grrey.
The Prophere will be launching at adidas Originals stores, select retailers and via adidas.com/Prophere from December 15th with a retail price of R1899.
PUMA Women X Moonchild Collabo
South African songstress Moonchild Sanelly wears the NOVA for the local campaign
The streets have been craving for the next wave and PUMA came through just in time for the change in seasons. PUMA Women introduces an all-new sneaker dubbed the NOVA for their #DOYOU campaign. They ropped in women from across the world that were bold and unapologetic true to their signature style. Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices.
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Our very own Gqom queen Moonchild Sanelly, adds some much needed local flavour to the brand. Now more than ever, she’ll be hard to miss with her new NOVA kicks coupled with her coulourful blue hair. She broke through the South African music industry rocking her unique ‘future ghetto punk’ sound, making her the perfect #DOYOU fit for NOVA. Kicking off the range is the NOVA 90s Bloc that fuses classic ‘90s running design with loud, fashion-forward pops of colour. It’s chunky sculpted tooling with a slim upper paired with mesh & suede overlays appear in creative material channel 90s vibes.
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Available in PUMA Black and PUMA White – Pale Pink colourways, NOVA 90’s Bloc drops at PUMA, The Cross Trainer, Superbalist, Side Step, Jack Lemkus, Sportscene, The Office and selected retailers on 1 March 2019, for R1 499.
adidas Originals Introduces the Nite Jogger Sneaker
Originals introduces the reflective Nite Jogger silhouette, a progressive design incorporating classic archival cues with modern lines.
Taking inspiration from the brand’s first foray into hi-vis technology, Nite Jogger’s contemporary design delivers an advanced interpretation of a past style retooled and restyled for today’s nighttime creator.
Designed to stand out, Nite Jogger harnesses the functional reflective technology of its past iteration to illuminate its wearer after dark and become a new beacon for street style.
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Enhancing its night time glow, the revolutionary new silhouette is powered by deliberately placed hi-vis technology. Reflective hits feature throughout the lacing, 3-stripes, heel patch, and highlight overlays, bringing together purpose-built technology and cutting edge design for creators who know it’s never too late to pursue their vision.
The upper is made up of lightweight nylon ripstop, soft mesh knit, and suede overlays. Elevated for comfort and engineered for nighttime exploration, the shoe sits atop a full-length BOOST sole.
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Re-imagining the original Nite Jogger colorway, the updated release is punctuated by contrasting hits of orange set against an all-black upper.
Meanwhile the signature heel overlay acts as a visual nod to the archive model, continuing a theme of looking to the past in order to innovate for the future. A shoe designed for the relentless pursuit of creativity, unbound by the constraints of daylight, the Nite Jogger sneaker is capped off by the message “the speed of nite” written in morse code on its outsole.
Nasty C Rocks In PUMA RS-X Trophies
Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television.
As worn by South African rapper, songwriter and record producer Nasty C whoscooped major awards including Best New Artist at the Metro FM MusicAwards, making him the perfect fit for the RS-X Trophies.
Built with RS technology on the midsole, the bulky silhouette with mesh andtextile upper is stylishly decked with leather overlays.
Team Gold colourway are embossed with a textile heel piece and moulded sock liner with specific RS branding. Completing the look with tonal laces, the sneakers are placed atop rubber outsole with a lightweight midsole.
The sneakers of the season come in two additional colourways – PUMA White-Bronze and Steel-Grey Dark Shadow. Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. PUMA has revived and reinvented this design from the ground up.
The new RS-X range is all-things extreme, exaggerated and remixed. Embracing the future and honouring the past, the OG-inspired silhouette celebrates extreme reinvention with its bulky design, material mixes, and bold colour palette.
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The RS-X Trophies drops on 1 February 2019 for R1 999 at PUMA stores, sportscene, X-Trend, Side Step, Superbalist, Jack Lemkus and selected retailers.