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Album Review: Priddy Ugly’s Egypt Is A Melting Pot Of Different Influences

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Priddy Ugly Egypt Album Review

The last time we caught up with Priddy Ugly over two years ago in this exclusive interview, he was diligently exploring alternative avenues for pushing his music independently.

At the time the rapper, who had just dropped a mixtape that he didn’t consider a mixtape because of the meticulous attention to detail and visual support he had given it, was really just pouring out his heart and soul into the art as an authentic and passion fueled method of cracking open doors behind which record labels and big corporates reserved all seats at the table.

As would attest any indie South African rapper, that’s no walk in the park. In fact, it’s probably closer to floating than it is to walking. Everything on the ground itself seems zoned and patented by record labels.

Priddy Ugly’s undeniable drive is probably one of many reasons behind his resilient ascension in the business. To everyone’s surprise, certainly our surprise, he got signed with Ambitiouz Entertainment earlier in the year.

ALBUM REVIEW: RIKY RICK SHOWCASES GROWTH AND COOLNESS ON VAPORS

It’s a move that, more than ‘selling out’, more likely reveals his commitment to getting his music to the people. Despite its ongoing legal disputes with its former signees, the record label has pulled some solids for the likes of Amanda Black, Emtee and Sjava, all whom have succeeded in winning over the airwaves in recent years.

And after a string of commercial bangers with the record label, Egypt on Friday became his first full body of work under the music entity. Shane Eagle, Wichi, Emtee , Saudi and KLY, as well his LOML Bontle all appear as collabos on various tracks

The 15-track album distills Priddy’s journey in a multi-layered and flavoured album. He is confident in it, and really plucks the opportunity to introduce his signature sound to what will be a much bigger audience. Egypt , like the rapper himself, manages to be both multi-faceted without losing sight of elements that anchor a consistent identity.

Smogolo, Tshela and Beijtie are siblings from the same world. They are also easy-win gifts to the Afro-Trap obsessed segment of the market, who will likely be shuffling these songs with some from Emtee’s Manando. It’s the 808’s part of the album. Along with In The Mood, featuring Saudi, they find a spot in the club playlist, or around 6 PM at Pop Bottles.

And just to add: Having emerged three months ago, Tshela has considerable commercial mileage in it. Bop snaps!

The highest moments of the album, however, are when Priddy Ugly plays around a bit more with his artistry. He’s a decent lyricst: Listening to moments where he gets to play around with some cool linguistic instruments on Egypt, Ambition II and I Pray and Runaway Girl is that gentle nudge about his skill.

The production quality on those songs is clean. The lines are delivered with precision and conviction, with a lot of soul and honesty and these ethereal sounds that make for a mellow, smooth and spatial feeling.

As a result, Egypt is a smooth ride that sees Priddy Ugly straddle the best of what the current wave is offering, and his own laid back, pukka sound.


Photo Credit: Instagram/Priddy_Ugly

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Music

Black Coffee Has Announced A Concert At The Dome

He’s thrilled massive crowds globally, and now Black Coffee is bringing his deep house sets to a concert at the Dome this December!

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Black Coffee concert at the Dome

South Africa’s biggest house music DJ and Producer, Black Coffee, has announced a concert at the Dome this December!

Black Coffee concert at the Dome

The announcement comes just days after Coffee walked away with the Best Deep House DJ gong at the DJ Awards in Ibiza, Spain, where he is also currently completing a successful residence.

RELATED: BLACK COFFEE’S DRIVE IS HERE 

Entitled Music Is King, the show will be taking place at the TicketPro Dome on the 15th of December. And it because the show will be happening just a day before the Day of Reconciliation public holiday, you’ve got a bundle of partying joy lined up for you this festive.

RELATED: HUNTER’S HOSTED ONE HELL OF A PARTY WITH BLACK COFFEE

Following the exciting announcement, #MusicIsKing trended all day on Twitter, with music fans and artists complimenting Black Coffee for bringing his globally celebrated deep house sets back into our shores.

Tickets are already available at WebTickets

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Music

AKA’s Fela In Versace Video Premieres To Mixed Reviews

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AKA Fela In Versace Music Video
Photo: Austin Malema via Instagram

AKA’s Fela In Versace music video was met with mixed reactions from fans when it premiered on Wednesday.

While die-hard fans are thrilled by the first motion picture from the Touch My Blood album, others are let down by the visual’s aesthetic, creative direction and technical quality.

The video arrived on Wednesday following a promotional drive that began last month, when the rapper first teased fans with lush looking behind the scene photos.

AKA Fela in Versace behind the scenes photos

Photo: Austin Malema via Instagram

Delighting his social media followers with glimpses of the video, AKA debuted his gold box fade as he showcased his outfit, which included a R25 000 Cornici Balletto print shirt.

RELATED: AKA’S TOUCH MY BLOOD ALBUM REVIEW

Shot in Joburg. the music video centers on showcasing the skhothane subculture, which is defined by, amongst other things, the setting of expensive brands on fire. That happens here in between freeze frame edits that produce these cool body doubles of AKA.

Some fans have slammed the video – likening its “disappointing” quality to that of an amateur Powerpoint presentation, while some have drawn comparisons to rival, Cassper Nyovest’s Tito Mboweni video.

Others are vibing with AKA’s latest music video, complimenting SUPAMEGA for continuing his winning streak

What are your thoughts on it? Scrawl down to post a comment!

 

 

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Events

Trompies, Sjava, Distruction Boyz and DBanj To Headline One Source Live

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Trompies

Iconic Kwaito group Trompies will be returning to the stage for the first time in aeons at the looming One Source Live shindig.

The maestros are billed to perform at the One Source Festival on Saturday 17th! Joining a line of up of the hottest acts covering a vast spectrum of genres, a list including Nigerian legend D’banj, our very own BET winner S’java, top selling Hip Hop lyricist Shane Eagle, as well Gqom innovators, Distruction Boyz.

The richly curated festival will be taking place downtown at No 1 Fox Street in the Jo’burg Inner City.

The One Source Live creative revolutionaries Khuli Chana, Sho Madjozi, Trevor Stuurman and Osborne Macharia will return to the festival with new installations and musical collaborations which will be announced later.

RELATED: The 2nd Bacardi Holiday Club Returns In March  

ONE SOURCE LIVE unfolds over multiple stages and platforms in a multimedia festival that celebrates African Creativity as a driver of positive change in the world:

The ABSOLUT ART BAR, the epicenter of the festival, is a curated art and performance space by day, transforming into the headline stage after dark.

The DISCOVERY STAGE has Sho Madjozi hosting a specially curated set of performances and live recordings of new collaborations with budding artists; building on her amazing material from the first festival.

Creativity goes back to its source in the STREET ART ZONE with art installations, food trucks, a street performance stage, fashion pop-ups, and street photographers.

The African Creative Revolution continues, join and celebrate the power of African creativity at ONE SOURCE LIVE.

 

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