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Album Review: Priddy Ugly’s Egypt Is A Melting Pot Of Different Influences

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Priddy Ugly Egypt Album Review

The last time we caught up with Priddy Ugly over two years ago in this exclusive interview, he was diligently exploring alternative avenues for pushing his music independently.

At the time the rapper, who had just dropped a mixtape that he didn’t consider a mixtape because of the meticulous attention to detail and visual support he had given it, was really just pouring out his heart and soul into the art as an authentic and passion fueled method of cracking open doors behind which record labels and big corporates reserved all seats at the table.

As would attest any indie South African rapper, that’s no walk in the park. In fact, it’s probably closer to floating than it is to walking. Everything on the ground itself seems zoned and patented by record labels.

Priddy Ugly’s undeniable drive is probably one of many reasons behind his resilient ascension in the business. To everyone’s surprise, certainly our surprise, he got signed with Ambitiouz Entertainment earlier in the year.

ALBUM REVIEW: RIKY RICK SHOWCASES GROWTH AND COOLNESS ON VAPORS

It’s a move that, more than ‘selling out’, more likely reveals his commitment to getting his music to the people. Despite its ongoing legal disputes with its former signees, the record label has pulled some solids for the likes of Amanda Black, Emtee and Sjava, all whom have succeeded in winning over the airwaves in recent years.

And after a string of commercial bangers with the record label, Egypt on Friday became his first full body of work under the music entity. Shane Eagle, Wichi, Emtee , Saudi and KLY, as well his LOML Bontle all appear as collabos on various tracks

The 15-track album distills Priddy’s journey in a multi-layered and flavoured album. He is confident in it, and really plucks the opportunity to introduce his signature sound to what will be a much bigger audience. Egypt , like the rapper himself, manages to be both multi-faceted without losing sight of elements that anchor a consistent identity.

Smogolo, Tshela and Beijtie are siblings from the same world. They are also easy-win gifts to the Afro-Trap obsessed segment of the market, who will likely be shuffling these songs with some from Emtee’s Manando. It’s the 808’s part of the album. Along with In The Mood, featuring Saudi, they find a spot in the club playlist, or around 6 PM at Pop Bottles.

And just to add: Having emerged three months ago, Tshela has considerable commercial mileage in it. Bop snaps!

The highest moments of the album, however, are when Priddy Ugly plays around a bit more with his artistry. He’s a decent lyricst: Listening to moments where he gets to play around with some cool linguistic instruments on Egypt, Ambition II and I Pray and Runaway Girl is that gentle nudge about his skill.

The production quality on those songs is clean. The lines are delivered with precision and conviction, with a lot of soul and honesty and these ethereal sounds that make for a mellow, smooth and spatial feeling.

As a result, Egypt is a smooth ride that sees Priddy Ugly straddle the best of what the current wave is offering, and his own laid back, pukka sound.


Photo Credit: Instagram/Priddy_Ugly

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Fresh Releases

TELLAMAN’s Debut Album, God Decides, Has Arrived

Tellaman has premiered his debut album – God Decides

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Tellaman God Decides

Last week, we had the privilege of attending Tellaman’s album listening session for God Decides, which took place at his musical home merely hours before the album premiered.

Tellaman God Decides

The preview of the looming body of work was a showcase of what sounded like a mellow record from one who’s created the kind of anticipation only a handful of artists can, particularly in the age of streaming. The rules have changed – Kanye set precedence for a 7 track album not long ago. Singles are the new destination and, it seems, their lifespan is now down to just about a month.

Give or take.

The excitement around the soulful vocalist’s first studio album is, therefore, quite telling of the unique space he takes up in the South African soundscape, where we see names replace each other’s relevance with quick succession.

RELATED: TELLAMAN TALKS TO QUENCHSA ABOUT LOVE & MAKING MUSIC 

His has been a steady journey; he was certainly in a different space when we had a conversation with him two years ago.

Tellaman God Decides

The place he is now, though, informs the not just the work itself, but the many talents behind it.

“For the first time, I wasn’t trying to prove anything. I wasn’t trying to prove that I’m the best producer or writer. I just wanted to bring this idea to life and make sure that it’s exactly how I’d imagined it; if it sounds simple and cheesy or complicated and complex, that’s because I wanted it to sound that way.”

The inspiration behind the album is being in a relationship and trying to make it as a musician, two important aspects of life to balance, and something Tellamanhas yet to figure out. God Decides is about Tellaman meeting a girl he believes he loves and trying to make it as a musician whilst trying to make both work and his relationship work, but she fails to understand, and the industry gets the best of Tellaman.

BUY/STREAM:  TELLAMAN – GOD DECIDES

Based on his religious background, Tellaman titled the album God Decides.

“I was taught that I can only do the best I can and let God take care of the rest. I chose ‘God Decides’ as the title of my first album because I have always felt like somehow, I am not fully in control of everything that is happening in my life. I chose the name because I believe I would not be where I am in my life if God didn’t allow it and I wouldn’t have gone through things I write about if God didn’t allow it.”

Featuring Tellaman’s signature melodies, smooth vocals with instrumental highlights, the story of the album is the bigger picture, with each song being a compiled episode that forms the bigger picture. But most importantly Tellaman brings a simplicity in his music in which a young or old person can find something to relate to. Fans can look forward to a new insight into Tellaman’s life; a lot of flaws, love and hope in the form of the music from his debut offering.

“If you want to put a specific style to the album, you can call it ‘Hip Hop/RnB’, but I like to call it good music and just leave it there. This is my life from 2014 until the day I stopped recording it. My mistakes, my good and bad moments in love. I hope what I have gone through will help someone do or choose better than me.”

Look out for our full album review soon.

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Fresh Releases

Boity Long Awaited Second Single Is Here – [LISTEN]

She’s no one hit wonder! Boity debuts triumphant follow up to Wuz Dat with new single, Bakae

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Boity Bakae
Photo Credit: Boity via Instagram

Boity on Friday delighted fans when she availed her hotly anticipated second single.

Entitled Bakae, the scorching track comes hot on the heels of the up and coming rapper’s debut single, Wuz Dat, which  was first availed for public consumption in August, 2018.

Bakae arrives as debates on whether or not the 28 year old media personality would be able to sustain the hype she was able to build with Wuz Dat, the collaborative project with Nasty C that has amassed over 700 000 views on YouTube, peaked online.

RELATED: BOITY STARTS JANUARY WITH A CASE FULL OF CASH!

This wouldn’t be the first time Boity had much to prove ahead of premiering music.

A successful acting and entertainment broadcast career notwithstanding, the multi-hyphenate star’s first single not only debuted atop the iTunes chart within hours of release, but continued to help Boity mark her own territory as the country’s hottest female Hip Hop Act.

RELATED: THIS IS BOITY’S APOLOGY OVER THOSE OLD HOMOPHOBIC TWEETS 

Bakae builds on this momentum to find Boity showcasing the lyrical gravitas and flawless flow we never knew she had.

Your thoughts on it?

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Music

Tributes Pour In For Oliver Mtukudzi

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OLiver Mtukudzi

The passing of legendary Zimbabwean artist, Oliver Mtukudzi, sent waves of shock around the world when the news was confirmed on Wednesday. Aged 66, the much-celebrated icon is reported to have died at a hospital in Harare.

Reports of Mtukudzi’s death first surfaced through a local Zimbabwean publication, Masvingo Mirror, who tweeted that they had on it “good authority that he died two hours ago in the ICE at Avenues Clinic in Harare.

The Gallo record label later confirmed the news. Although no statement has been released by his family, tributes have been pouring on social media by fans and high profile names alike.

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