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Album Review: Priddy Ugly’s Egypt Is A Melting Pot Of Different Influences

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Priddy Ugly Egypt Album Review

The last time we caught up with Priddy Ugly over two years ago in this exclusive interview, he was diligently exploring alternative avenues for pushing his music independently.

At the time the rapper, who had just dropped a mixtape that he didn’t consider a mixtape because of the meticulous attention to detail and visual support he had given it, was really just pouring out his heart and soul into the art as an authentic and passion fueled method of cracking open doors behind which record labels and big corporates reserved all seats at the table.

As would attest any indie South African rapper, that’s no walk in the park. In fact, it’s probably closer to floating than it is to walking. Everything on the ground itself seems zoned and patented by record labels.

Priddy Ugly’s undeniable drive is probably one of many reasons behind his resilient ascension in the business. To everyone’s surprise, certainly our surprise, he got signed with Ambitiouz Entertainment earlier in the year.

ALBUM REVIEW: RIKY RICK SHOWCASES GROWTH AND COOLNESS ON VAPORS

It’s a move that, more than ‘selling out’, more likely reveals his commitment to getting his music to the people. Despite its ongoing legal disputes with its former signees, the record label has pulled some solids for the likes of Amanda Black, Emtee and Sjava, all whom have succeeded in winning over the airwaves in recent years.

And after a string of commercial bangers with the record label, Egypt on Friday became his first full body of work under the music entity. Shane Eagle, Wichi, Emtee , Saudi and KLY, as well his LOML Bontle all appear as collabos on various tracks

The 15-track album distills Priddy’s journey in a multi-layered and flavoured album. He is confident in it, and really plucks the opportunity to introduce his signature sound to what will be a much bigger audience. Egypt , like the rapper himself, manages to be both multi-faceted without losing sight of elements that anchor a consistent identity.

Smogolo, Tshela and Beijtie are siblings from the same world. They are also easy-win gifts to the Afro-Trap obsessed segment of the market, who will likely be shuffling these songs with some from Emtee’s Manando. It’s the 808’s part of the album. Along with In The Mood, featuring Saudi, they find a spot in the club playlist, or around 6 PM at Pop Bottles.

And just to add: Having emerged three months ago, Tshela has considerable commercial mileage in it. Bop snaps!

The highest moments of the album, however, are when Priddy Ugly plays around a bit more with his artistry. He’s a decent lyricst: Listening to moments where he gets to play around with some cool linguistic instruments on Egypt, Ambition II and I Pray and Runaway Girl is that gentle nudge about his skill.

The production quality on those songs is clean. The lines are delivered with precision and conviction, with a lot of soul and honesty and these ethereal sounds that make for a mellow, smooth and spatial feeling.

As a result, Egypt is a smooth ride that sees Priddy Ugly straddle the best of what the current wave is offering, and his own laid back, pukka sound.


Photo Credit: Instagram/Priddy_Ugly

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Internship Applications for Cassper’s Fill Up Moses Mabhida – Details

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Fill Up Moses Mabhida internship
Photo Credit: Paul Ward

Cassper Nyovest is looking for young people to work at his upcoming Fill Up Moses Mabhida stadium shindig.

The rapper on Monday announced the return of the Fill Up Internship programme, which he first launched in 2017 as he conquered FNB Stadium.

Nyovest started the internship programme as a means to pay it forward and equip young people with tangible skills across various event disciplines.

This year’s Fill Up Internship Programme will be open to Durban residents only.

Anyone 18 years old and above may apply.

The application process will be done via interviews.

Interested candidates need only bring along their IDs and attend the interview session.

The following departments will be interviewing for interns: Operations, Talent Operations, Logistics, Accreditation, Hospitality & Catering, Merchandise, Marketing, PR and Sponsorship.

Date: Saturday, 17 November 2018

Time: Interviews will take place between 10 am and 3 pm

Location: Moses Mabhida Stadium, Durban

The #FillUpMosesMabhida Internship Programme will run from Wednesday, 28 November 2018 until Friday, 30 November 2018. All interns will also be required to attend the concert on Saturday, 1 December 2018 to apply their learnings.

Ticket prices range from R100 – R450 and hospitality packages range from R1495 to R2999. Tickets can be purchased at all major stores with Computicket outlets or online here

 

 

 

 

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Swizz Beatz Has Been Confirmed For Black Coffee’s ‘Music Is King’ Concert

Swizz Beatz is billed to perform at Black Coffee’s looming Music Is King Concert on December 15th.

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The first batch of performers at Black Coffee’s hotly anticipated Music Is King concert featured a fine selection of the continent’s hottest acts. And on Thursday, Swizz Beatz became the first international act to be unveiled as being part of the line-up.

The acclaimed American Hip Hop music producer, who is currently adding final touches to his highly anticipated album, Poison, will perform alongside a bevvy of Africa’s finest on December 15th at ProTicket Dome, when Black Coffee is hosting his inaugural Music Is King concert.

Swizz Beatz, having recently made a massive noise sparking on-going online conversations with his production of the Lil Wayne single ‘Uproar’, this famed New York DJ, Rapper and producer is no stranger to SA having recently been here. He will return to play an exclusively curated set for his South African fanbase alongside DJ friend Black Coffee.

Swiss Beatz Music Is King

The inaugural Music Is King Concert, an international concert experience and brainchild of SA’s own Black Coffee with the support of Soulistic Music and U-Live Africa today announced an additional waves of performers to join headliners Nasty C, Lady Zamar, Burna Boy and Riky Rick at the concert taking place this December in Johannesburg.

Local favourites Kenzhero and DJ China have also been added to the lineup. Having built a huge local and international following, these superstar DJs have been creating music for over two decades.

Also joining the line-up is international label Keinemusik’s own &ME.

With his hit track ‘Muye’ remixed by Black Coffee currently on high rotation on SA airwaves right now, he recently released his debut EP on DJ Koze’s Pampa Records ‘In Your Eyes’. As co-founder of the incomparable Keinemusik label, &ME has proven to be a master of impeccable delivery in his productions over the past few years.

Internationally acclaimed DJ Black Coffee earlier this month confirmed this mammoth undertaking, the Music is King concert which would feature his industry friends alongside a long list of other surprises not to be announced.

Music Is King set to take place at the TicketPro Dome in Johannesburg this December.

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Nasty C, AKA, Shekhinah On Spotify’s Most Streamed SA Artists

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Being one of the most nominated MCs at the looming SA Hip Hop Awards is not the only thing Nasty C will be celebrating this week.

Spotify has also named him the most streamed South African artist for 2018, putting him in the good running to dominate year-end charts with just as much impact.

Nasty comes ahead of some of the year’s hottest acts in the past fiscal – a list including AKA, Jeremy Loops, Shekhinah and Dj Maphorisa. Mind you, that makes Shekhinah the most streamed South African female artist.

The giant music streaming platform also revealed their most streamed international artists, and Drake’s In My Feelings anthem dominates. No surprises there.

In addition to topping every chart with a slew of scorchers and a hit album this year, Aubrey also broke the internet with the viral #InMyFeelingsChallenge, which saw millions sharing homemade clips of themselves vibing to the song.

Not even a near-fatal diss by Pusha T could stop the Dreezy’s momentum.

In total Drake appeared a further four times on the list of Spotify’s Top Global Songs of Summer 2018 (northern hemisphere).

He also consistently dominates the top 10 most streamed songs by South African audiences list since Spotify’s March, 13th South African launch (see full rankings below) with God’s Plan at number one, In My Feelings at number three and Nice For What at number six.

Girls like You by Maroon 5 (feat. Cardi B) came in second on the global summer list and featured at number 10 on the top songs streamed by South African audiences since launch rankings.  Post Malone is also shown local love by appearing three times on this list with Psycho (feat. Ty Dolla $ign) at number five, Better Now at number seven and Rockstar at number nine. 

The top 10 artists most streamed by South African audiences since launch*

  1. Drake
  2. Post Malone
  3. XXXTENTACION
  4. Ed Sheeran
  5. Kanye West
  6. J. Cole
  7. Eminem
  8. Khalid
  9. The Weeknd
  10. Maroon 5

The top 10 tracks most streamed by South African audiences since launch*

  1. God’s Plan – Drake
  2. SAD! – XXXTentacion
  3. In My Feelings – Drake
  4. Love Lies (with Normani) – Khalid
  5. Psycho (feat. Ty Dolla $ign) – Post Malone
  6. Nice For What – Drake
  7. Better Now – Post Malone
  8. Young Blood – 5 Seconds of Summer
  9. Rockstar – Post Malone
  10. Girls Like You – Maroon 5 (feat. Cardi B)

The top 10 local artists most streamed by South African audiences since launch*

  1. Nasty C
  2. AKA
  3. Jeremy Loops
  4. GoldFish
  5. SnotKop
  6. Shekhinah
  7. Joyous Celebration
  8. Sun-EL Musician
  9. DJ Maphorisa
  10. Fokofpolisiekar

The top 10 local tracks most streamed by South African audiences since launch*

  1. GoldFish – Hold Your Kite (feat. Sorana)
  2. Lady Zamar – Collide
  3. Mlindo The Vocalist – AmaBlesser (feat. DJ Maphorisa)
  4. Sun-EL Musician – Bamthathile
  5. Kwesta – Spirit (feat.Wale)
  6. Shekhinah – Suited
  7. Black Coffee – Drive (feat. David Guetta)
  8. Shekhinah – Please Mr
  9. DJ Maphorisa & DJ Raybel – iWalk Ye Phara (feat. Moonchild Sanelly, K.O & Zulu Mkhathini)
  10. Dlala Mshunqisi, Distruction Boyz & DJ Tira – Pakisha

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