CÎROC luxury Vodka on Wednesday launched its collaboration with fashion brand Moschino. The high fashion runway featured walks by Africa’s very own Thando Thebethe, Cassper Nyovest, and Wizkid!

The collab was launched by Moschino Creative Director Jeremy Scott ahead of the SS19 catwalk show that took place in Milan, Italy. The crispy visuals for the campaign feature the global influencers clad in some of the most visually appealing garb as they pull the new limited edition bottle.

The same squad of style icons join Jeremy not just today in Milan but for the whole year of events.

Their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style. From the slopes to the beach, the partnership will touch down in the world’s hottest destinations.

From the NYE countdown with Golden Barbie in Brazil to Ibizan beach parties with Wizkid, expect celebrations to set the fashion world alight.

Each will be custom-built with cocktails and experiences personalised by the hosts. This celebration of customised self-expression is encapsulated by the limited-edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn.

Renowned as ‘the people’s designer’, Jeremy’s fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase. He is the perfect partner for CÎROC and comments:

“I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too.  It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.” – Jeremy Scott

Natalie Wills, Global Head of CÎROC vodka adds: “The world of luxury is changing and is becoming more accessible, fun and expressive than ever before. We love Jeremy and Moschino’s playful take on fashion and style and felt great synergy with CÎROC. Expect to see customised luxury celebrations like never before as we touch down for some really exciting hotspot events this year!”

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• Inside The Fashion Through Heritage Show With David Tlale 

David Tlale made a shimmery return from his New York Fashion Week outing with Bonang Matheba and Anatii on time to showcase his latest collection at the Mall of Africa on Saturday, September 15^th.

The Edgar’s fashion range is now available at selected Edgar’s stores countrywide.

As part of the South African’s Heritage Month celebrations, the Heritage through Fashion show was seen by hundreds of Saturday shoppers at the Mall of Africa, as well as by selected, invited guests and featured models who strutted their stuff wearing outfits not only from David Tlale, but from Jet, Edgars, Edcon’s Design Innovation Challenge students and the NM100 merchandise range which pays homage to Madiba’s centenary year.

“Edcon has taken the amount of locally designed and manufactured clothing, footwear and accessories in its stores from under 20% to almost 55% in recent years, and this alone is cause for celebration for the Buy Local movement,” said Eustace Mashimbye, CEO of Proudly South African.

“These local ranges are an important step in the direction of providing consumers with more local choices in our shops, and conscientising them about the impact that buying anything local has on job creation and the economy.”

Elelwane Pahlana, Divisional Executive Group Transformation & Government Relations at Edcon said, “We are definitely proud of both the work we have done to increase localisation in stores, as well as our association with Proudly South African, and this second collaboration with them on a Heritage Month Fashion Show is part of showcasing that partnership. This year, we are including the consumer in a public event to raise awareness and encourage consumers to support the “Buy local” movement.”

Put together by Edcon, the Heritage Fashion Show took place in the Mall of Africa’s Food Hall and featured collections from various designers including Sonwabile Ndamase and young designers in the Edcon Design Innovation Challenge Programme whose collections are available in selected Edgars stores.

Kicking off one of the most hotly anticipated collaborations of the year, adidas Originals proudly presents the first instalment of its collaborative project with iconic Japanese anime series, Dragon Ball Z.

With each shoe in the project taking inspiration from one of the franchise’s characters, the inaugural release pays homage to a classic battle between two of Dragon Ball Z’s most familiar faces, Son Goku and Frieza.

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Commonly heralded as one of, if not the greatest showdown in Dragon Ball Z history, Son Goku and Frieza’s battle on the Namek Planet spanned over 20 episodes and is now regarded as a benchmark of anime culture.

First up, the remodelled adidas ZX 500 RM silhouette forms the backdrop for Son Goku’s character, assuming an orange and blue colourway that immediately harks to the character’s iconic Ki.

The shoe’s classic mesh and suede construction stays true to the design of the original ZX 500 model, whilst ripped canvas on the 3-stripe mark and tongue reference the character’s ripped jumpsuit. Similarly, the shoe’s faded yellow mesh on the toe box and sides references the Super Saiyan transformation that would eventually lead to his victory in the battle.

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Finally, hidden details across the shoe complete the referential design, such as embroidery of Son Goku’s Flying Nimbus and the Kanji detail on the medial side, referencing the sound of the flying nimbus cloud.

Dragon Ball details on the tongue, and Goku Kanji details on the heel patch complete the picture.

Next up, the striking purple and white colour palette of Sun Goku’s nemesis Frieza is applied to the new Yung 1 silhouette. The shoe’s fluid, disruptive design forms the perfect canvas for Frieza’s own unmissable appearance, featuring a suede and textile construction with pink accents peppered throughout.

TPU components refence Frieza’s glossy shoulder and head elements, while an embossed suede patch on the medial side references the character’s muscular first form. Finishing touches include similar Dragon Ball details on the tongue and sock liner, culminating in a fitting tribute to another of Dragon Ball Z’s most iconic characters.

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Releasing globally on 29^th September, each shoe in the release will be presented in special collaborative packaging featuring an individual Dragon Ball detail, each box coming together to create a singular back cover design.

Starting things off with a duo of truly unforgettable models, this first release sets the pace for the remaining releases to come, uniting classic adidas design with one of the most beloved animated series of all time.