adidas x Pharell Present The Next Chapter In Their Hu Series

adidas Originals and Pharrell Williams present the latest chapter in their collaborative Hu series, this time turning their attentions to LA hiking culture and a retro outdoors aesthetic to create a range of new footwear and apparel designs.

Pharell Hu Hiking South Africa

The latest collection continues the playful, irreverent character presented in adidas Originals’ previous collaborations with Pharrell, accenting utilitarian outdoor clothing designs with pops of colour, striking contrasts and subtle graphic details.

Pharell Hu Hiking South Africa

In apparel, simple pieces such as a t-shirt and hiking legging are complemented by developed outerwear designs, including a hooded sweat, gilet and 3L jacket. The range’s bright color scheme of yellows, greens, pinks and purples pays homage to the vibrant outdoors designs of the late ‘80s and early ‘90s, nished with embroidered details and graphic patches which add a touch of Pharrell’s inimitable aesthetic to the range.

Pharrell Hu Hiking South Africa

In footwear, adidas Originals and Pharrell’s popular Hu NMD silhouette makes a welcome return, this time being reimagined in a hiker form to create the Hu NMD TR. The shoe’s original Primeknit construction and cage stabilizer return, placed atop an NMD BOOST tooling for comfort and support.

Pharell Hu Hiking South Africa

The shoe’s original outsole is then switched out for a sawtooth tooling, providing extra grip and solidifying the shoes trail runner sensibilities. Combining apparel and footwear, the collection culminates as a lighthearted reimagining of nostalgic sportswear designs, framed in the unique perspective of Pharrell Williams.

The adidas by Pharrell HU Hiking Pack drops on 11 November and will be available from adidas.co.za, adidas Originals V&A Waterfront & Sandton City, AStore and Shelflife.

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