Pharell’s New G-Star Raw Collection Is All About Dope Prints

We are personally crazy about the second edition of the G0Star Elwood X25 jeans, because interesting prints on dope denim and great design can never be a bad thing for those who are big on bold expression and creativity.

G Star Raw x25 jeans South Africa

And with 25 brand new prints to play around with in the second drop, there’s enough for a wide range of personalities to find something that works for them.

We are looking at a refreshing wave of bold statements through great design, unconventional prints and creative functionality this year, as far as Pharell, the brand’s Head of Imagination is concerned.

G Star Raw x25 jeans South Africa

This season stars G-Star’s 3D Denim icon – the G-Star Elwood – in an array of fresh interpretations varying from checks, camouflages, and animal skins. Taking inspiration from traditional patterns and camouflages from the animal kingdom, this series represents a new take on the notion of self-expression.

The pants, each with a sole and unique story, come this season in various fabrics and different qualities: Lux prints -featuring detailed embroideries and top-notch printing techniques such as laser and discharge prints-, digital animal prints, and the classic prints from the Spring/Summer ’17 campaign in new and unexpected interpretations.


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