Sneaker Exchange Returns To Joburg!

Sneaker Exchange

They’ve just returned from a successful event in Cape Town on Saturday, October 27th.

Africa’s largest sneaker trading event is bringing the sneaker fest back in Johannesburg on  Saturday, 4 November 2017 at Carfax, Newtown from 11 AM to 7 PM.

Sneaker Exchange JHB

Self-respecting sneakerheads come to the cool shindy to buy, sell or trade sneaker. And having been to every one of the JHB events for a couple of years, we can tell you there’s so much to do should you decide to come out and mingle.

In addition to locally produced, commercially arcane apparel and footwear, there are live performances, a great vibe and a network full of style aesthetes and creatives. The event will also play host to local fashion labels, big-name brand activations, food vendors, live sneaker customisation, as well as a barber on site.

Sneaker Exchange JHB

Taking on the stage this time are the likes of Cassper Nyovest, Youngsta CPT, J.Molley, Nadia Nakai and Frank Casino. Local DJs in attendance are noted as being DJ Capital, JJ Fresh and Lord Veezus.

Sneaker Exchange (SXC) boasts close to 3,000 attendees per event in city centres such as Johannesburg, Cape Town and Durban and includes a live music experience.

Sneaker Exchange JHB

Founder and Co-Director of SXC, Zaid Osman, is one of South Africa’s most notable sneaker collectors and
aficionados. Having spent his formative years growing up in the United States of America, Osman brought with him not only a great love for sneakers but also ideas on how to build the sneaker culture in South Africa.

Pre-sale tickets are available online for R80 per person, and R100 at the door.

The inaugural SXC event in 2013 had very humble beginnings. The event saw a few dozen die-hard sneaker collectors and aficionados in attendance at a coffee shop in Woodstock, Cape Town. Since then the event has grown exponentially year-on- year in multiple cities, and has even been commissioned to curate sneaker exhibits across Africa with more being planned for the near
future.

SXC offers not only die-hard sneaker collectors (also known as OGs or Originals Gangsters) the rare opportunity to see limited edition or exclusive sneaker designs first hand, but it also gives sneaker traders the opportunity to either trade in or sell their near-mint condition footwear to likeminded individuals. The event isn’t only for the solemnly devoted sneaker lover though: “The whole premise of the event is that it’s about sharing the love of a culture few people know about or understand,” says Osman. “I created this event so that I could share my passion for sneakers with others and so we welcome anyone and everyone to Sneaker Exchange.”

SXC has traditionally been the ideal platform for local and global sneaker brands to showcase their latest designs and activate consumer-facing campaigns. However, Osman ensures that wherever SXC events are held that local apparel and footwear brands are offered the opportunity to

showcase and sell their designs, too. “There’s no denying that big-name and global brands will always hold a certain appeal, but it’s time South Africa rallies behind and supports local designers just as passionately,” adds co-Director of SXC, Tebogo Mogola who joined forces with Osman in 2015. An avid sneaker collector himself, Joburg-based Mogola shares not only Osman’s passion for designer sneakers but also works in the entertainment industry; giving him the perfect credentials as a business partner.

SXC is an authentic platform and a perfect representation of South African street culture. Zaid and Tebogo are both die-hard sneaker fans who genuinely love what they do. Apart from the exchanging of sneakers, the live music experience on offer allows patrons to enjoy the very best of the local talent South Africa has on offer. The energy from the artists that perform at the event is energetic and part of the success. SXC events have provided some of the best in local entertainment.

In the past, SXC has hosted performances by the likes of award-winning AKA, Da.Les, Riky Rick, Reason, Nomuzi “Moozlie”, Stilo Magolide, Mashayabhuque and Nasty C.

Pre-sale tickets are available online for R80 per person, and R100 at the door.


Photo Credit: Facebook/SneakerExchange

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