Following the launch of ATRIC, adidas Originals’ two newest silhouettes which are designed to stand up to any weather condition without sacrificing visual effect, the brand continues to push the envelope with an entirely new aesthetic, a vibrant, outdoor-inspired energy blocking collection.
The Adventure Pack, which consists of, five of Originals most iconic styles echo the ATRIC concept with each silhouette being engineered for the outdoors and designed for the street.
Focusing on reliable weather protection, each detail has been designed to ensure protection, comfort and style – coated circular knits, sculpted knit executions, weather resistant linings and technical details all offer paramount outdoor performance sportswear and fashionable appeal.
First up is the Tubular Doom, this icon of the Tubular range embodies progression and its aggressive aesthetic resonates like no other. Next up is the NMD_XR1, with the most modern perspective and deconstructed look coming out of the NMD franchise, this silhouette gets an increased collar height update in the form of a mid sock.
The EQT Support ADV is a bold reinterpretation of Equipment and this second generation silhouette also sports a mid sock which speaks to the weather resistant nature of the pack as a whole. One style that could not be excluded is the consortium Seeulater iteration, the most fashion-forward and polarizing Adventure pack silhouette. Last but not least is the Forum Hi, which launches with an all-new and unexpected high top look.
ADVENTURE / For The Urban Warrior
To support the ATRIC franchise, which launched earlier this month as well as the Adventure Pack, adidas Originals South Africa commissioned Jamal Nxedlana, publisher and creative director of Bubblegum Club to conceptualize and shoot a localized lookbook. The result is a visual narrative that explores the idea of an urban warrior and the way in which they navigate the city spaces that they occupy.