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Have You Peeped The Levi’s Pop Up Store In Braam?



Levis Pop Up Store

This month marks the 50th Anniversary of the Type III Trucker jacket. In the spirit of self-expression and in celebration of an icon Levi’s® has opened a home of customisation – the Levi’s Tailor Shop.

Levis Braam pop up store

Nestled in the heart of Jozi in Braamfontein, the Tailor Shop opened it’s doors on Friday 15 September 2017 to the public for one month only.

Levis Braam pop up store

All customisations done to any Levi’s® jacket will be free of charge and visitors to the Tailor shop can choose from the various techniques available on the menu.

Levis Braam pop up store

Levi’s® denim jackets will be available to purchase at the Tailor Shop for R599.00, but customers can also bring in their much loved and well-worn Levi’s® jackets for an update.

Adding a local twist to the customisation offering, Levi’s® Tailor Shop will host an array of local artists who will be available to customise denim jackets through their own unique craft.

Levis Braam pop up store

The dates:

23 September – Seth Pimentel offering illustration

30 September – Sakhile Cebekhulu offering screen printing

07 October – Rina & Dimo of Rich Factory sewing African prints

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Celeb News

Durban July 2019 – Hottest Looks From Your Faves

The hottest celebrity looks from the Durban July 2019 equestrian and lifestyle shindig




Oh, the drama of it all! Somgaga enchanted in a shimmery molten metallic Orapeleng Modutle suit. The emerald green monochrome get up came with a new blonde bob hairdo. He accessorised the look with those printed ankle boot heels. We lived. “Crush it all”, he captioned one of the snaps.

A summary of everything that worked at this year’s glitzy affair.


This year was a special Durban July for Miss Bonang. Her own brand of bubbly, House of BNG, made a sparkling debut in the marquees. And she made quite the entrance with a chic orange Gert Johan Coetzee dress with a plunging neckline and draped multi-coloured tussles.


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….a black Bill Gates in the making…🥂🍾😎 #vdj2019

A post shared by Bonang Matheba (@bonang_m) on


Boity came to serve and all was received and noted with much awe. The TV host turned rapper delivered haute couture in striking purple. This asymmetrical faux mono boob is one in a slew of hits by Orapeleng Modutle this year.


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When the Stars align. 👑💫

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She recently spoke about how show business is about creating a fantasy towards which we, mere mortals, aspire. Doesn’t she look like a dream in this dress? The stunning white bustier dress with a golden fringe is by Ryan Keys.



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Thank you @ryan_m_keys for this beautiful ensemble.. @keys_fashion

A post shared by Khanyi Mbau Metanoia (@mbaureloaded) on


Never gets it wrong, does she? The new mother stepped out in a white puplum suit dress with a plunging neckline.


When it comes to male South African celebrities, mediocrity can reign supreme. But, Maps Maponyane didn’t appear on our Best Dressed Male South African Celebrities list for nothing. The 29 year old media personality showed up in a very sleek David Tlale suit with subtle prints and grandpa collars.


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Vodacom Durban July Full Outfit by David Tlale.🕴🏾#VDJ2019 #ModernMaps 📸: @hannesroodtphoto

A post shared by Maps Maponyane (@mmaponyane) on


It’s always refreshing to see a rapper make an effort to switch things up a little bit. Cassper Nyovest led the pack this year in a debonair suit. We just loved that he cleans up good.


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Let’S go play with other kids. #VDJ2019 . . .📸 @jabukiing

A post shared by Refiloe Phoolo 🇿🇦 (@casspernyovest) on


The same can be said for K.O, who recently opened up about the fall out of Teargas.

This green suit with sneakers represents his love for colour and streetwear. The green hair dye, along with the sneakers on cropped pants are all aligned with his “playa” attitude, which works.

A delight to seem him embracing the social scene a little bit more as well.


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I keep it playa, no coaches #DurbanJuly ✳️

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She looks cute in this vintage


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The stars of Africa are here to play @vodacomdurbanjuly 💎 Dressed in @jessicajane_molebatsi 😍

A post shared by Minnie (@minniedlamini) on

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The Levi’s x Stranger Things Capsule Collection Has Dropped

You’ll soon be clad in your fave Stranger Things reference.



Stranger Things Levis merch in South Africa
Photo Credit: Supplied

For Autumn/Winter 2019, Levi’s partners with Netflix’s hit series Stranger Things on a capsule collection that will include product for both men’s and women’s.

Watch any movie or TV show from the 1980s and you’ll witness a decade awash in Levi’s. For contemporary proof of that, look no further than the Stranger Things series, which takes place during the 1980s. Since Levi’s was a major staple of 1980s fashion, it makes sense that the characters would regularly sport a wide array of Levi’s products.

Stranger Things Levis merch in South Africa

Working directly with the Stranger Things wardrobe team on their third season, Levi’s leveraged their extensive Archives to help round out period-correct costuming for a wide range of characters in the show.

The new season is set in 1985, a time when the Levi’s brand’s massive imprint on culture and everyday style was as significant as it is today.


The Levi’s design team also worked with the show’s costume designers to create special, authentically replicated Levi’s looks for two fan-favorites on the show: Eleven and Dustin.

Not only will these full looks appear in the show, they’ll also be available for purchase as part of this special edition Levi’s x Stranger Things collection. This July, you’ll be able to go into a store and buy complete, authentically recreated Levi’s looks worn by two beloved Stranger Things heroes.

Could really is 1985 all over again.

From 1 July, you’ll be able to go into selected Levi’s® stores and buy the Camp Know Where Ringer Tee worn by Dustin which will be an in-show look and in addition, there will also be a range of pieces that celebrate various elements of the show.

Tees and sweatshirts with Stranger Things graphics and phrases, jeans with hi-res character images, special edition Levi’s® sundries, like upside down patches and red tabs (a nod to the “Upside Down”, of course), and a one-of-a-kind Levi’s® Batwing tee that uses the Stranger Things title graphics.


Basically, it’s one of the most beloved shows on TV, celebrating one of the most beloved decades of the 20th century, teaming up with one of the most iconic brands in the history of fashion.

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SA Fashion Week Launches Talent Search

The hunt is on for South Africa’s newest fashion designer



Photo Credit: Supplied/SAFW

SA Fashion Week’s (SAFW) New Talent Search is days away to discovering our country’s most talented future fashion designer.  Established in 1998, this search is an opportunity to secure long-term growth for the designers who enter.

For over two decades, the SA Fashion Week New Talent Search has been revered as South Africa’s most prestigious fashion competition. 

Since its inception, it has launched the careers of many of our country’s most successful designers, some of whom include Black Coffee, David Tlale, MMUSOMAXWELL and more recent, Cindy Mfabe.


It’s a well-established fact that the most challenging period of a designer’s career is between 5-10 years of the growth of their brand. Faced with a diverse range of challenges, and in the face of a rapidly changing industry, this period is considered ‘make or break’.

The SA Fashion Week New Talent Search seeks to find those designers who have already succeeded in achieving certain criteria, the latter which includes locally-based womenswear businesses who supply a minimum of one store (their own, another or online) and have been in business for ten years or less.  Entering this competition provides both the winner, in addition to the finalists, an integral entry into sought-after contact and relationship-building opportunities with media, buyers and new clients.


Designers are selected, by a panel of industry-leaders, on their design talent, ability to follow the brief and their capacity to supply more stores in the future.  The prize is valued at over R60 000-00 and includes representation for a year by The Fashion Agent and the amazing opportunity to show at the SAFW SS21 Collections.

The brief for this year is Shaping the future of Sustainable Fashion.  Open to diverse interpretation, the sustainability of fashion’s future is a vital issue that needs addressing to ensure that the planet is protected for future generations.

Lucilla Booyzen, SAFW Founder and CEO, shared that “This is an incredibly exciting brief, providing a platform for creative curiosity and we encourage the entrants to consider all aspects of sustainability and what that means.” 


She added “There’s no formal definition of sustainable fashion, and sustainability and ethics can apply to many different aspects of a fashion business.  Without doubt, sustainable fashion brands are the future of our industry.”

The brief, process and all entry details can be found on SAFW website.  Registration must take place online before 5pm on the 16 July 2019.  More info HERE

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