Your Adidas Originals EQT LookBook: Original Doesn’t Try To Be Original

Adidas EQT originals south africa

EQT is stripped back utility, bringing integrity back to fashion for a new generation. It began in 1991 with an uncompromising promise: pure sport function over trends and form. An anti-glamour approach to footwear and apparel. This season adidas Originals pays tribute to the city of Detroit with the release of a new EQT footwear and apparel pack.

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Drawing from the unique ‘90’s aesthetic and colour palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces in accessible, mixable colours. For women iconic colours like white, heather grey and essential EQT green are brought together across a range of pieces including dresses, sweats and outerwear.

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In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT green for a deep EQT blue shade. Similar details such as EQT 3-stripes graphic prints and panelled constructions return, whilst designs take a more traditional route, modifying classic sportswear with subtle adjustments such as extended silhouettes and utility pockets.

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For women, a new iteration of the EQT Racing ADV silhouette is presented in a clean aqua colour way with contrast black accents. The men’s offering presents a new edition of the futuristic EQT Support 93/17 model, utilising a knit textile upper with contrast mesh quarter panels and tailored embroidery details.

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A refined approach to an adidas Equipment classic, the EQT Support RF model receives two new treatments this season for men and women. The men’s iteration assumes a classic 90’s running materiel way, featuring a mesh construction with suede panels and welded overlay details.

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Rendered in a Carbon black colourway, it’s an understated approach that brings the classic adidas footwear design to the fore. For the women’s Support RF edition, a slightly altered approach counters a mesh vamp with nubuck panels and roller knit textile on the tongue and quarter.

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EQT is available at adidas Originals stores, adidas.co.za, AREA3 and selected retailers.

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