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What To Know About adidas Originals CAMPUS | AREA3 CPT ’17

adidas Originals is bringing back the iconic Campus. The 80’s base trimmed and tweaked, blending elements from the archive to create the ultimate silhouette.

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adidas Originals is bringing back the iconic Campus. The 80’s base trimmed and tweaked, blending elements from the archive to create the ultimate silhouette.

Campus isn’t afraid of being itself – gritty, on edge and ever- present – recognised as a mark of raw authenticity by those who live life uncurated.

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To the support the launch of three key product stories in June, July and August adidas Originals presents AREA3 CPT ’17. A co-creation space underpinned by design, supported by a real time publishing approach and powered by the youth of South Africa.

AREA3 CPT ’17 offers a space and platform for the youth to engage with the brand, reinterpret key product stories and experience a real life creative industry environment. The end goal? To inspire young creatives with adidas and ignite their passion to create.

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The Creative Directors, stylist Gabrielle Kannemeyer and photographer Imraan Christian, will assist the young creatives with the conceptualisation of their content ideas, styling and shoot production, while playing a mentorship role over the three month period.

The studio is open on Saturday and Sundays, simply email the space manager raees@area3.co.za to book your slot.

adidas Originals will also be presenting a series Talks and Workshops every Friday hosted by credible creatives, who will discuss what they do, how they got into their creative discipline and will answer questions from the guests. In the Workshops they will take on a more hands on approach in imparting some skills and techniques from their creative discipline. For more information check out the blog on www.area3.co.za or email raees@area3.co.za.

AREA3 CPT ’17

103 Bree Street, Cape Town

Fridays: 6pm – 9pm

Saturdays and Sundays: 10am – 6pm

Campus dropped on 15 June and will be available from adidas.co.za, adidas Originals stores and selected retailers. Priced from R1399.00.

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Fashion

The PUMA X SUE TSAI Collection Is Here

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For her second collection with PUMA, visual artist Sue Tsai takes on the concept of “Love 101” – exploring the nostalgia of inspiring high school memories and the emotional experience of our first love.

From the memorable past to the present, the PUMA X SUE TSAI collection encourages us to commemorate, create and share this moving love.

The PUMA X SUE TSAI co-created sneakers include renditions of acclaimed PUMA silhouettes like PUMA Cali, PUMA Aeon and PUMA NOVA bedecked with scribbled lines of poetry, hand- drawn doodles, vibrant embroidery and chenille patches, transforming the nostalgia intom something unexpected new and accomplished with emotionalizing beauty.

RELATED: PUSHA T RUNNING WITH ADIDAS AS HE OPENS UP ABOUT CREATING IN WYOMING 

The PUMA X SUE TSAI collection extends to chic apparel including tees, jackets, hooded dresses and sweatpants adorned with embroidery, badges, all over prints and placed graphics.

Complementing the collection, the artistic decoration theme of PUMA X SUE TSAI also includes matching accessories such as backpack, cap and pouch.

RELATED: PUMA UNWRAPS THE NEW LQD OPTIC

PUMA x SUE TSAI is available at PUMA Select stores, X-Trend, Superbalist, Hipkicks, Madaiza and selected retailers from 17 August 2019.

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Fashion

The PUMA RS 9.8 Cosmic Lands

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PUMA RS 9.8 COSMIC Womens 370367_05

PUMA  has dropped RS 9.8 Cosmic – inspired by 9.8 m/s2, which is the approximate speed of gravitational acceleration near the Earth’s surface and is addressed to individuals who defy social rules and the laws of physics.

RS 9.8 COSMIC Mens 370367_03 South Africa

RS 9.8 COSMIC Mens. Photo Credit: Supplied

The retro look of the PUMA RS 9.8 Cosmic pulls together various elements from the acclaimed RS Family including comfy sock liners and the shock-absorbing RS foam. The PUMA RS 9.8 Cosmic is fresh and futuristic, with vibrant colour pops and multiple materials mix.

RELATED: ADIDAS ULTRABOOST IS HERE 

Retailing for R1599, the RS 9.8 Cosmic drops at The Cross Trainer, sportscene online, Side Step, Studio 88, Superbalist and selected retailers from 12 September 2019.

The women’s colourway – PUMA White-Milky Blue – will be available at The Cross Trainer, OFFICE London and selected retailer

Join the Conversation By Leaving Your Comment In The Comments Section Below, on Twitter and Facebook

 

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Fashion

Fashion Without Borders Coming Back to South Africa

Africa’s fashion and lifestyle movement brings 20 fashion designers and 40 models from across the continent

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Fashion Without Borders is back for its fifth installation and will be hosted over a two-day period from Friday, 06 September 2019 to Saturday, 07 September 2019 at the Park Inn Hotel, in Sandton.

Only this time, the event will be complemented by 20 fashion designers and 40 Models from across the African continent.

Themed My Africa, this year’s Fashion Without Borders will be a blend of new talent, emerging and established names, with a talent list that comprises the likes of an 11-year-old fashion designer; Ethan Mokhele (South Africa), Kele Foko (South Africa), Nivaldo Thierry (Mozambique) and Kofi Asante (Ghana), Kaelo Godirwang (Botswana), Iman Mtshali (South Africa), Aline (DRC), Aman Chamane (South Africa), Anslem Agwoko (Nigeria), Sane Ratlhogo (South Africa), Tumane Thabane (Lesotho), Bismark Nimoh Poku (Ghana), Cathy Mbemba (DRC), Maatla Matlhabe (Botswana), Izak JD and Claudine Uys (South Africa).

“Part of our aim is to enable the 20 fashion designers and 40 Models to take centre stage and subsequently showcase their interpretation of fashion design in the African continent, in an effort to raise awareness about local fashion consumption,” commented Serge Kabisoso, Creative Director and Show Producer. “This event will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time.”

Fashion Without Borders is more than just a fashion show, but also a lifestyle event that includes pop-up stalls, industry-related workshops and opportunities that will allow patrons to interact with both local and Southern African Development Community region designers.

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