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Black Coffee Collaborates With AXE For New Campaign

DJ Black Coffee has been announced as the new brand ambassador for men’s fragrance brand AXE, as they partner up to unearth a worthy DJ to follow him to Ibiza this coming September

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black coffee AXE ambassador

DJ Black Coffee has been unveiled as AXE South Africa’s newest brand ambassador. The We Dance Again hitmaker is collaborating with the men’s fragrance brand as part of an initiative to find a worthy DJ who will be tagging along with Coffee when he takes off to serve his deck spinning duties in the European party capital.

Black Coffee will be jetting off to Ibiza to start rocking out Saturdays at Hï Ibiza as part of his first ever residency, from June 30th until September 30th.

READ: DRAKE’S ‘MORE LIFE’ MIXTAPE FEATURES A BLACK COFFEE REMAKE 

Entries for the competition are now open HERE . A panel of judges that includes Black Coffee will sift through the submissions and narrow the list down to five DJ finalists, who will then battle it out at a party in August.

The winner will get the opportunity to be flown out to Ibiza, where he will play alongside other African DJs at Hï Ibiza in September.

WATCH Black Coffee chat about the brand ambassadorship in a clip posted by his wife, actress Enhle Mbali

#AXEBlackCoffee ??? proud?? pic.twitter.com/uzyOKt2hBQ

— Enhle Mbali SARAFINA (@enhlembali) April 24, 2017

Connect with us on all our official social media platforms #QuenchSA on Twitter , Facebook and Instagram

Music

House Vocalist Nichume Has Passed Away

Nichume’s family are in “absolute shock” over the singer’s tragic death

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Photo Credit: Instagram/Nichume

Nichume has passed away.

The house music vocalist was found at a friend’s place last night following an apparent suicide, a press release has confirmed.

She was an accomplished musician and a qualified ophthalmologist. Nichume reached the heights of her fame when she lent her voice to Mobi Dixon’s hit “Bhutiza”. She featured on singles “Daydreaming” by Fistaz Mixwell and Mobi Dixon, as well as “Far Away” by DJ Anda featuring Mobi Dixon.

Following the success of Bhutiza in 2017, she was then signed to Top Chap Media, founded by Mobi Dixon.

The duo had just released a single together titled ‘Thobela’ – which has been making appearances in the top 100 weekly radio charts.

“I’m distraught. I will remember Nichume as a bright light at Top Chap Media where we signed her. She was not only my first artist, but we had grown so close in the past three years that she became my little sister. She truly is gone too soon. May her soul rest in peace,” Mobi Dixon paid tribute to her.

“We, as a family are in absolute shock as to what has happened. Learning that your sister has succumbed to emotions and taken her own life can never rest well. We obviously are left with a lot of questions but also know that she had one of the strongest characters in the family. Whatever she was feeling at that moment triggered immense hopelessness. We stand united as a family during this difficult time. Nichume was so loved and appreciated. We’re proud of all her achievements.” Said Qamani Siwundla.

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The Chicken Lickin’ Advert Shaking The Table

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Let’s start off by disclaiming that this is really not a sponsored article, its an authentic reflection on how a chicken brand has elevated their marketing to reflect a far more nuanced reality that we often get to see in ads, which everyone mostly hates for being unimaginative in the sense of our worlds.

Brands who are undertaking refreshing departures from outdated tropes to dare really slap. We’ve seen it recently with Nike, after which a slew of brands followed, attempting to try a more human approach to how they communicate.

“The brand deviates from its famous long-format film style”, the Chicken Licken tells through a statement to QuenchSA, after we hit them up for more info on the advert, which has sparked positive reactions on social media for doing something not different, but relatable to the LGBTQ community.

Chicken brand Chicken Licken recently shook the table with a new series of their adverts. One advert, in particular, chronicles a deeply personal moment between a young black gay man who is about to reveal to his father that he is gay.

The tense moment is brought to life by the ‘Soul Sisters’, who show up in the middle of nowhere to help him out.

“In partnership with brand and communications agency Joe Public United, Chicken Licken embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 meal for the first time.”

Each film depicts a scene where a sister needs some encouragement or celebration, and the Soul Sisters show up in support.

They are backup singers in real life, there to back our sisters up. They embody women who reach out to help a fellow sister. Showcasing a more cohesive female bond where women support, shine a light on and show up for each other in various different situations.

“Imagine if you had backup sisters who popped up, whenever you needed them,” said Joe Public creative team Natalie Walker and Jeanine Vermaak. It was exciting to create an ad that celebrates women but still in a quirky, Chicken Licken® way.”

Produced and directed by Greg Gray of Romance Films, the campaign delivers a humorous performance by the singing Soul Sisters trio. Their overall look was inspired by soul icons like The Supremes, and we recreated typical ‘60s wardrobe, hair and make-up to dazzle South African audiences.

“Because our concept was based on soul singers, we had to make sure our music was authentic, said Xolisa Dyeshana, Joe Public CCO. We worked with Adam Howard of Howard Audio, a classically-trained composer and musician, to create our unique soul songs.”

Honestly, we are happy to see someone doing something dope and edgy.

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Puma and Diamond Supply Co Return With A Skate Inspired Collection

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Sports brand PUMA and Diamond Supply continue their long-standing partnership through the latest collection for adults.

With “California Dreaming’ as its leitmotif, the collab introduces a selection of footwear, apparel and accessories with bold logos and unique tie-dye effects.

Renowned for his unique take on streetstyle, Nick Tershay a.k.a. Nick Diamond moved from San Francisco to Los Angeles, CA in pursuit of a dream and turned Diamond Supply Co. into one of the biggest, most authentic skate and streetwear brands in the industry.

The third collection fuses PUMA’s iconic silhouettes and sportswear classics with fresh new icons. Embodying a true Californian lifestyle, the collection takes cues from the textures of backyard pools and skate-bowls and is applied with a vibrant colour pallet that reflects the dreamy LA sun.

RELATED: PUMA DROPS THE ORIGINAL INHALE 

Diamond’s aesthetics appears across PUMA classics like Suede and Cali. The modern tennis silhouette, CALI-0 DIAMOND SUPPLY features a soft tonal leather and reflective overlays that sits on a full translucent iced outsole.

The sneaker arrives in vintage hues with white cotton laces while the Suede DIAMOND SUPPLY has a soft suede upper and a unique tie-dye effect that extends also to the laces, taking you back to the summery LA pools.

RELATED: DETAILS OF THE YEEZY BOOST 700 ANALOG

The sneaker features a smooth nubuck PUMA Formstrip that stands out in recognizable DIAMOND blue colourway.

The collection brings California inspired graphic tees and track tops for an eye-catching PUMA X DIAMOND outfit. Animal print with tie- dye effects and bold logos for a premium-retro flavour. This collection truly lives and breathes the full extent of California culture.

PUMA X DIAMOND SUPPLY collection drops at PUMA Select, Jack Lemkus, X-Trend, Superbalist and selected retailers from 25 May 2019.

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